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Journal : Transekonomika : Akuntansi, Bisnis dan Keuangan

ANALISIS PERBANDINGAN MANAJEMEN OPERASIONAL PADA PEGATRON CORPORATION SEBELUM, SELAMA, DAN SETELAH PANDEMI Fendy Cuandra; Olivia Lysion; Charlie Wijaya; Andyana; Jacky Gunadi
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 3 (2023): May 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i3.413

Abstract

This study analyzes the operational management of Pegatron Corporation, a Taiwan-based manufacturing company that expanded to Batam, Indonesia in July 2019. Pegatron Corporation produces a variety of computing devices such as notebook and desktop PCs and motherboards, as well as consumer electronics like tablets, game consoles, and multimedia players. In addition, the company also manufactures communication devices including smartphones, broadband and networking devices. The research objective is to compare Pegatron Corporation's operational management before, during, and after the Covid-19 pandemic using a qualitative approach in the city of Batam. The study focuses on key areas such as manufacturing processes, materials management, and supply chain management.
ANALISIS DAN IMPLEMENTASI PEMASARAN DIGITAL PADA UMKM TINY PRESENT Antony Sentoso; Lady; Caroline Marninda; Angela; Charlie Wijaya; Titan Martinus
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 3 (2023): May 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i3.423

Abstract

A celebration is always associated with giving hampers as a means of socializing. Often, there are many businesses engaged in this field, one of which is Tiny Present. In an increasingly digital era that makes business people also adapt to the use of social media in its operations. Tiny Present has used the Instagram platform as a means of promotion and required the development of other platforms to optimize this business. The author conducted an interview with the owner and literature study on the implementation that is suitable for this MSME and the author decided to implement the use of LinkTree, WhatsApp Business, and landing pages that are considered capable of increasing brand awareness and sales from Tiny Present.