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All Journal Agora Jurnal Computech & Bisnis (e-Journal) The Asian Journal of Technology Management (AJTM) Petra International journal of Business Studies (IJBS) JBMR: Journal of Business and Management Review Telaah Bisnis Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Manajemen Perhotelan Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) Jurnal Ilmiah Manajemen dan Akuntansi
Yonathan Palumian
Universitas Kristen Petra
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Library & Information Science Social Sciences Other

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Journal : JBMR: Journal of Business and Management Review

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Customer Decisions to Use Online Food Delivery Services During The COVID-19 Pandemic Falah Fadjariansyah Kusuma Kautsar; Manahan Siallagan; Yonathan Palumian
Journal of Business and Management Review Vol. 4 No. 1 (2023): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr41.5702023

Abstract

The coronavirus disease pandemic restricted dine-in service, and restaurants should adapt and rely heavily on no-contact operations and online food delivery services to sustain. Even though online food delivery technology is widely used in the food and beverages business, there is only a few research investigating the customers' behavior intention on online food delivery technology in the coronavirus disease pandemic. This study aims to investigate the influencing factor of behavior intention on online food delivery platforms, by applying the technology acceptance model. An online questionnaire was applied to conduct the survey. The Partial Least Squares-Structural Equation Modeling approach was used to examine 417 respondents empirically. The results showed the significance of perceived usefulness, trust, social influence, and value co-creation in customer intention on online food delivery technology. The findings contribute to the body of knowledge about technology acceptance in an emergency event, specifically during a coronavirus disease pandemic. The practical implication of the study is managers of online food delivery services firms must identify their customers' wants and needs.
Co-Authors Aang Noviana Umbara Anthony Hoe Benedictus Felex Giarto Cici Cintyawati Falah Fadjariansyah Kusuma Kautsar Felicya Antonia Tandayong Gunawan, Kristian Alvin Hadiyono, Novilia Kijima, Kyoichi Kristian Alvin Gunawan Manahan Siallagan Nony Kezia Marchyta Novani, Santi Stanislaus Steven Bambang Kusumo Umbara, Aang Noviana Vido Iskandar Wendyanto Hongadi Widiana, Retno Wilma Laura Sahetapy Winata, Ancol Wong Norissa Leticia Atmajaya Yesika Mega Taruli Yoel Wibowo Zeplin Jiwa Husada Tarigan