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All Journal Jurnal Ilmu Komunikasi MetaKom : Jurnal Kajian Komunikasi International Journal of Local Economic Governance Interaktif: Jurnal Ilmu-Ilmu Sosial
Yuyun Agus Riani
Fakultas Ilmu Politik Dan Ilmu Sosial Universitas Brawijaya
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Journal : Jurnal Ilmu Komunikasi

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Public’s Attribution vs Punitive Behavior in Indonesian Public Relations Practice Kriyantono, Rachmat; Riani, Yuyun Agus; Safitri, Rizky Ika
Jurnal ILMU KOMUNIKASI Vol 14, No 1 (2017)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (126.717 KB) | DOI: 10.24002/jik.v14i1.1180

Abstract

The research aims to test situational crisis communication and attribution theories in Indonesian context. Crisis threats companies’ reputation and affects the public’s attribution which will lead to the creation of punitive behavior from the public towards the organization. The study used a quantitative approach with experimental method and content analysis in the pre-research. Involving 90 respondents, the research fi nds that mass media infl uences public’s attribution within the experimental group who were given positive and negative news. The research shows that the crisis history and the relational reputation determine the public attribution toward the initial crisis responsibility.
Co-Authors Akhmad Muwafik Saleh Azizun Kurnia Illahi Maya Diah Nirwana Nisa Alfira Rachmat Kriyantono Reny Yulianti Safitri, Rizky Ika Sri Handayani Yun Fitrahyati Laturrakhmi