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All Journal Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management
Suryono Budi Santosa, Suryono Budi
Diponegoro University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH KUALITAS LAYANAN, BRAND IMAGE, HARGA DAN KEPERCAYAAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Studi layanan E-commerce Berrybenka.com) Adyanto, Brian Cahyo; Santosa, Suryono Budi
Diponegoro Journal of Management Volume 7, Nomor 1, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the influence of Service Quality, Brand Image, Price and Product Trust on purchasing decisions on  Berrybenka.com e-commerce platform. These days, E-Commerce has became common thing in community, technological developments and facilities advances make this platform has growing demand in all market segments. From the start of its ease to the speed of E-commerce services into the spotlight of consumers. Quality of Service, Brand Image, Price and Products Trust are widely used as reference consumers in determines purchasing decisions, especially in the city of Semarang that is high sensitivity to a product. So in this study, want to discover how or what matters affect the Purchase Decision from consumers in the world of E-Commerce. In this study data were collected from 140 selected respondents who had made purchases on Berrybenka.com E-commerce platform. Analysis method with  AMOS program.  The results show that  Quality of Service,  Brand Image, Price has a positive and significant effect on Product Trust. Then, Product Confidence has a positive and significant effect on Purchase Decision.
ANALISIS PENGARUH HARGA, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus pada Konsumen Waroeng Steak & Shake Cabang Jl. Sriwijaya 11 Semarang) Kurniasari, Nova Dhita; Santosa, Suryono Budi
Diponegoro Journal of Management Volume 2, Nomor 2, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Research aims to know whether price, quality of product, and service quality influence the decision purchase consumers Waroeng Steak & Shake and analyzing factor the most dominant ineffecting decision purchase consumers Waroeng Steak & Shake in Semarang.The population in this research is the consumer of consumers Waroeng Steak & Shake. The sample  is  taken  from  100  respondents  with  the  Non-Probability  Sampling  technique  withAccidental Sampling approach that the determination of the sample is accidentally taken—those who meet the researcher can be a sample if deemed appropriate.The  result  showed  price,  quality  of  product,  and  service  quality  have  positive  and significant impact to the purchasing decision. Based on the statistic data analysis, the indicators in this research is valid and the variable is reliable. In the classical testing assumption, the regressionmodel is free multicollonierity, the heteroscedasticity does not occur, and normal distribution. Order individually from each of the most influential variable is the variable quality of product andservice quality, while the most influential variables are low is the price. The suggestion from the writer to increase the consumer's purchasing decision can be carried out by means of competitivepricing, increasing the diversity of products, and improve the quality of his service. Waroeng Steak& Shake the need to preserve the elements which have been rated good (price, quality of product, and service quality) by the customer as well as the need to fix the things that are lacking (promotion).
PENGARUH STRATEGI PELAYANAN OUTLET DAN HUBUNGAN DENGAN OUTLET TERHADAP KINERJA SELLING-IN SERTA DAMPAKNYA TERHADAP KINERJA PEMASARAN (Studi : Outlet yang menjual Memory Card Sandisk di Semarang) Kustriantomo, Fajar; Santosa, Suryono Budi
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

A good marketing performance showed a high level of sales, increasing the number of  sales  both  in  units  of  the  product  or  in  monetary  units.  The improved marketing performance  marked also with good sales growth from year to year and higher growth than similar competitors and has a broad customer compared to previous years. This study aimed to analyze the influence  of strategy and service outlets and outlet connection with the performance of selling-in and impact on the performance of marketingThis study uses multiple linear  regression  analysis using SPSS. The population used is the customer's customer Buana Gemilang Creatindo Semarang in January-August 2014. The samples used were 100 people with sample selection techniques using non- probability sampling accidental samplingThe results  show that  the strategy of influence  on the performance  and service outlets selling-in, relationships affect the performance of outlets selling-in, service strategy affect the performance of marketing outlets, outlets Relations affect the performance of selling-in, Performance selling-in effect on the performance of marketing, strategy service outlets and  outlet connection directly influence the performance of  marketing through selling-in performance.
ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN (STUDI PADA PELANGGAN KANTOR POS PURWOREJO) Agustyn, Renata Riskia; Santosa, Suryono Budi
Diponegoro Journal of Management Volume 2, Nomor 2, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research is motivated by the increasing number of mail delivery services and goods and the growing sophistication of technology. While the selected object in this study is customer of Purworejo Post Office where a decline in the level of customer arrivals Purworejo Post Office and the increasing number of complaints. Purpose of this study was to determine the effect of tangible, reliability, responsiveness, assurance, and empathy towards customer satisfaction Purworejo PostOffice.After a literature review and compose of hypotheses, data were collected through quantitative methods used questionnaires to 150 customers of Purworejo Post Office. Methods of analysis used multiple linear regression analysis. Sampling technique in this study using accidental sampling.The results showed that the value of the F test was 63,139. In this study, the value of coefficient of determination showed 75,8, the model in this study were able to explain variation in the dependent variabel of 0.758 or 75.8%. The variabels of tangible, reliability, responsiveness, assurance and empathy affect the customer satisfaction Purworejo Post Office
PENGARUH KUALITAS PELAYANAN INTI DAN KUALITAS PELAYANAN PERIFERAL TERHADAP KEPUASAN PELANGGAN SERTA DAMPAKNYA TERHADAP MINAT WORD OF MOUTH (Studi Pada Bengkel Body Repair Tri Tunggal di Kota Semarang) Rombe, Febry Ferial; Santosa, Suryono Budi
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to analyze the impact of service quality core and peripheral service quality to customer satisfaction and its impact on the interests of Word of Mouth. This study used multiple linear regression analysis using SPSS. The population used is the body repair workshop customers “Tri Tunggal” Semarang City in January-December 2014. While the sample used as many as 100 people with the techniques of non-probability sample selection sampling using accidental sampling. The results showed that the core service quality and peripheral service quality affects customer satisfaction and customer satisfaction affects the interests of Word of Mouth. In model 1, the quality of core services provide the greatest influence on customer satisfaction by 0,470. In model 2, the quality of core services provide giving effect to the greatest interest of Word of Mouth by 0,436
PENGARUH KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi Pelanggan di PT. Indo Samudera Perkasa Semarang) Wicaksono, Yoga; Santosa, Suryono Budi
Diponegoro Journal of Management Volume 4, Nomor 4, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to analyze the impact of service quality on customer loyalty and trust with customer satisfaction as an intervening variable. This study used a multiple linear regression analysis using SPSS. The population used is the customers who have used the services of PT. Indo Samudera Perkasa representing 100 people. While the sample used as many as 100 people with the sample selection technique is a census study. The results showed that the quality of service and trust affects customer satisfaction and customer satisfaction influence on customer loyalty. In model 1, the quality of service gives the greatest influence to the satisfaction of 0.524. In model 2, the quality of service gives the greatest influence on customer loyalty by 0.340.
ANALISIS PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DENGAN CITRA MEREK SEBAGAI VARIABEL INTERVENING (Studi Pada Konsumen Mebel Madina di Kota Banjarnegara) Afwan, Mukhammad Teguh; Santosa, Suryono Budi
Diponegoro Journal of Management Volume 9, Nomor 2, Tahun 2020
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research was based on the phenomenon of the decline in sales that had occurred in madina furniture in the last two years, in 2016 and 2017. Even though the marketing business since 2005 has never experienced a decline in sales. The decline in sales was due to many market competitors. This study aims to analyze product quality, price perception, service quality on brand image and its impact on Madina furniture purchasing decisions. The population used in the study is all consumers who had ever purchases transaction of products in Madina Mebel store, where respondents in Banjarnegara. The samples of this study is 125 respondents. The method of collecting data through questionnaires. This study used analytical technique of structural Equation Modeling (SEM) analysis technique of AMOS 22.0 analysis tool. The results showed that product quality have positive and significant effect to brand image, price perception have positive and significant effect to brand image, service quality have positive and significant effect to brand image, and product quality have positive and significant influence to purchase decision, and significant to purchase decision, service quality have positive and significant effect to purchasing decision, brand image have positive and significant effect to purchasing decision. All variables in the study have positive and significant impacts so that Madina Furniture can focus on improving product quality, price perception, service quality and store brand image in increasing purchasing decisions.
ANALISIS FAKTOR YANG MEMPENGARUHI LOYALITAS MEREK DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING Amara Prameswari, Arnintya; Santosa, Suryono Budi
Diponegoro Journal of Management Volume 10, Nomor 2, Tahun 2021
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Communication tool is one of the needs that is not less important in human life. One type of communication tool that is often used at this time is a smartphone. As a form of realizing brand loyalty, there are several factors that influence customer loyalty to a particular brand, such as perceived quality, perceived value, brand identification, and lifestyle congruence related to these products. The purpose of this study was to analyze the effect of perceived quality, perceived value, brand identification, and lifestyle congruence on brand loyalty with customer satisfaction as an intervening variable. This research was conducted for residents residing in Semarang. The number of samples in this study were 152 respondents with the criteria being using an iPhone or having used an iPhone before. The data collection method used in this study is through a questionnaire. This study uses Structural Equation Modeling (SEM) as an analytical tool. The results of this study indicate that perceived quality has a positive and significant effect on customer satisfaction, perceived value has a positive and significant effect on customer satisfaction, brand identification has a positive and significant effect on customer satisfaction, and lifestyle congruence has a positive and significant effect on customer satisfaction. In addition, it is known that customer satisfaction is proven to mediate the relationship between perceived quality, perceived value, brand identification, and lifestyle congruence on brand loyalty.
ANALISIS PENGARUH ATRIBUT PRODUK TERHADAP LOYALITAS NASABAH (Studi Pada Tabungan BritAma BRI Kantor Cabang Pattimura Semarang) Aditya Taufan P.A; Suryono Budi Santosa
JURNAL STUDI MANAJEMEN ORGANISASI Vol 11, No 1 (2014)
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2267.613 KB) | DOI: 10.14710/jsmo.v11i1.13151

Abstract

Competition in today's business world is getting tougher. this affects particularly kapadaBRI in 2012. BRI bank customers BritAma savings each month fluctuated. AlthoughBritAma already provide product attributes that can compete with other banks, but stillcan not reach the target. This study aims to research how much influence of the qualityproduct, features product, and design product by BritAma to customer loyalty BRIPattimura Semarang.The population in this study are BritAma customer of BRI Pattimura Semarang. Thesample in this study were randomly conducted using non probability sampling techniqueand accidental sampling method. The analysis used in this study is multiple liniearregression analysis, by using the stage of tes validity, test reliability, and classicalassumption tes. And then the hypothesis is evidenced by t test, F test, and coefficient ofdetermination (R²).The result of multiple liniear regression analysis that has been done shows that allindependent variables, the quality product, fitur product, and desaign product have a positiveinfluence on the dependent variable, customer loyalty. The independent variable is the mostinfluential of the dependent variable is the variable fitur product (0,433), followed by qualityproduct (0,306), and then desaign product (0,274). And the coefficient of determination(adjusted R²) is 0,503. This means that 50,3% customer loyalty is affected by variable qualityproduct, fitur product, and desaign product. While the ramaining 49,7% is influenced byother variables that are not addressed in this study.Key Word : customer loyalty, quality product, features product, design product
Co-Authors Aditya Taufan P.A Adyanto, Brian Cahyo Afwan, Mukhammad Teguh Amara Prameswari, Arnintya Andrawan Diponugroho, Andrawan Angga Luthfy Al Ijie, Angga Luthfy Aprinuryanto, Naufal Afiqusholih Clarisa Alfa Lionora Fajar Kustriantomo, Fajar Febry Ferial Rombe, Febry Ferial Gunanda Situmorang, Gunanda Keisha Maulitasari Raharjo, Keisha Korniawan Raharjo, Korniawan Maulina Puspasari, Maulina Nova Dhita Kurniasari, Nova Dhita Ramadhan, Afif Ghaffar Renata Riskia Agustyn, Renata Riskia Rizky Anandia, Rizky Yoga Wicaksono