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All Journal Signifikan : Jurnal Ilmu Ekonomi Trikonomika: Jurnal Ekonomi Jurnal Riset Bisnis dan Manajemen Journal of Management and Bussines (JOMB)
J. Juanim
Faculty Of Economics And Business, University Of Pasundan
Economics, Econometrics & Finance

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Pengaruh City Branding terhadap Image Of Urban Destination dan Dampaknya pada Post-Visit Behavior Juanim, J; Rahmawati, Neng Lilis
Jurnal Trikonomika Vol 14, No 1 (2015): Trikonomika Juni 2015
Publisher : Jurnal Trikonomika

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Abstract

Tujuan penelitian ini adalah untuk mengetahui fenomena dan mendapatkan bukti empiris, juga kesimpulan mengenai pengaruh city branding terhadap image of urban destination dan dampaknya pada post-visit behavior wisatawan ke Kota Bandung. Penelitian ini menggunakan metode deskriptif dan verifikatif. teknik sampling yang di gunakan adalah sampling kebetulan. Penelitian ini melakukan survei terhadap 100 responden. Metode analisis data pada penelitian ini menggunakan analisis jalur. Hasil pada penelitian ini mengungkapkan bahwa city branding kota Bandung adalah sebagai kota kreatif pada kategori baik, citra kota sebagai urban destination pada kategori baik, perilaku pasca berkunjung pada kategori baik, dan pengaruh city branding terhadap citra kota sebagai urban destination dan perilaku pasca berkunjung wisatawan ke kota Bandung sebesar 33,1%.
Nexus of Foreign Direct Investment, Domestic Investment, and Manufacturing Industry Value Added in Indonesia Horas Djulius; Choi Wongyu; J. Juanim; Raeni Dwi Santy
Signifikan: Jurnal Ilmu Ekonomi Vol 8, No 1 (2019)
Publisher : Faculty of Economic and Business Syarif Hidayatullah State Islamic University of Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.917 KB) | DOI: 10.15408/sjie.v8i1.9520

Abstract

The development of the manufacturing industry is one of the standards for Indonesia's development as a developing country. Domestic investment (DI) and foreign direct investment (FDI) can meet investment needs in this industry. This paper focuses on the nexus of the two types of investment in meeting investment needs in the manufacturing industry and the influence of those investments in relatively capital-intensive and relatively labor-intensive industrial groups. The aim is to evaluate the role of both types of investments and their benefits to the economy not only to the value-added but also in transferring technology and knowledge spillover from FDI to DI. The panel data regression was first to do to observe the differences between groups of relatively capital-intensive industrial samples and relatively labor-intensive industrial samples. The comparison results show that there are significant differences between the two industry groups so that it can be regressed on these two sample types, apart from the regression of the overall sample. The overall sample found that both FDI and DI influence the value-added of the manufacturing industry. 
EXPERIENTIAL MARKETING DAN SWITCHING BARRIERS TERHADAP CUSTOMER RETENTION DAN LOYALITAS PELANGGAN Putri Nurjanah; Juanim Juanim
Jurnal Riset Bisnis dan Manajemen Vol 13 No 2 (2020): Edisi Agustus
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v13i2.3850

Abstract

Customer loyalty is the main aspect of the company that needs to be maintained through a good, consistent, and long-lasting strategy. This study aims to determine the influence of experiential marketing and switching barriers on customer retention and their impact on customer loyalty at the Supratman branch of Togamas bookstore, Bandung. The method used is descriptive and verification methods. Nonprobability sampling with incidental method was used with a sample size of 100 respondents. The data analysis method used is path analysis, multiple correlation, and the coefficient of determination. The results showed that experiential marketing, switching barriers, and customer retention at the Togamas bookstore were good, while customer loyalty was good enough. The direct effect of experiential marketing on customer loyalty is greater than the indirect effect through customer retention. The indirect effect of switching barriers on loyalty is greater than the direct effect.
SERVICE AND PATIENTS PARTICIPATION ON SATISFACTION AND TRUST Bambang Suroto; Hadiyati Hadiyati; Juanim Juanim
TRIKONOMIKA Vol 19 No 1 (2020): June Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (310.168 KB) | DOI: 10.23969/trikonomika.v19i1.1850

Abstract

In addition to being provided by private service providers, satisfactory services are also important for a government-owned service provider to build customer trust. The purpose of this research is to identify whether satisfaction from service and participation affects customer trust in government-owned hospitals. The research was conducted at RSUD Arifin Ahmad Pekanbaru using a survey method on a sample of outpatient service recipients. The sample consisted of 100 people who were selected using accidental sampling. The data were collected using a questionnaire and the analysis tools, namely SEM and WarpPLS software. The results showed that service and patient participation in services has a significant effect on patient satisfaction. In addition, patient satisfaction also has a significant effect on patient trust in government-owned hospitals.
Analisis Pengembangan Strategi Pemasaran Berbasis Pasar dalam Upaya Meningkatkan Kinerja Pemasaran Bank Sampah (Studi Kasus Bank Sampah Bersinar Kabupaten Bandung Jawa Barat) Sri Sukartono; Eddy Jusuf; Juanim Juanim
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.8322

Abstract

This research explores various waste management models with a focus on Waste Banks as one solution to reduce waste problems. Conducted at the Bersinar Waste Bank, Bandung, this research was qualitative using the Exploratory Research method and snowball sampling interviews with leaders, employees and customers of the Bersinar Waste Bank as key informants. Adopting the 7P Marketing Strategy concept (Product, Price, Place, Promotion, People, Process, Physical Evidence) with the STP (Segmenting, Targeting, Positioning) approach by Philip Kotler and Keller (2016), this research also applies SWOT analysis to choose a marketing strategy right. The research results highlight strengths, weaknesses, opportunities and threats in the management and marketing aspects of Bank Sampah Bersinar, assisting in formulating effective marketing performance strategies through the SWOT matrix. Companies design policies based on weakness-opportunity (WO) strategy, strength-opportunity (SO) strategy, strength-threat (ST) strategy, and weakness-threat (WT) strategy. In conclusion, through intensive counseling to customers, including scavengers around the waste bank, it is hoped that it can increase awareness and participation in waste sorting, increase the added value of waste, as well as take advantage of opportunities and overcome threats faced by the Bersinar Waste Bank. Keywords: Waste Bank, Marketing Development, Marketing Strategy
Co-Authors Choi Wongyu Eddy Jusuf hadiyati hadiyati Horas Djulius Neng Lilis Rahmawati, Neng Lilis Putri Nurjanah Raeni Dwi Santy Sri Sukartono