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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Seminar Nasional Pengabdian Kepada Masyarakat Journal of Economics, Entrepreneurship, Management Business and Accounting Indonesian Journal Of Business And Entrepreneurship Research Seminar Nasional Hasil Penelitian LP2M UNM Pinisi Journal of Entrepreneurship Review Ininnawa: Jurnal Pengabdian Masyarakat Fundamental and Applied Management Journal Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Jurnal Bisnis dan Kewirausahaan Phinisi Applied Accounting Journal Joong-Ki Jurnal Sipakatau: Inovasi Pengabdian Masyarakat
Sitti Hasbiah
Universitas Negeri Makassar
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Journal : Indonesian Journal Of Business And Entrepreneurship Research

 1 
Electronic-Based Marketing Strategies in Building Competitive Advantages in Silk Weaving Small Businesses in Wajo District Ilma Wulansari Hasdiansa; Sitti Hasbiah
Indonesian Journal of Business and Entrepreneurship Research Vol. 1 No. 2 (2023): Vol. 1, No. 2, May 2023: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Departement of Business and Entrepreneurship Faculty of Economics and Business Universitas Negeri Makassar

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Abstract

This study aims to determine the internal and external constraints on silk artisans. This research uses a qualitative descriptive method. The data used in this study are primary and secondary data, this data was obtained by researchers through observation, interviews, and documentation. The results of this study indicate that the electronic-based marketing strategy in building competitive advantages in small silk artisan businesses in Wajo Regency is by conducting a product marketing mix, determining the selling price of products based on the price of Production Operating Costs, a strategic and easily accessible business place, and promotions carried out, namely offline and online promotions. While the obstacles experienced by silk entrepreneurs in carrying out marketing strategies through Facebook social media are internal and external obstacles. The solution to overcome internal obstacles is to carry out an order system, self-taught learning through youtube media. for external obstacles is to provide affordable prices by using quality materials, be more creative and provide the best service, provide rich writing bounty marks on every picture posted, provide clear information, especially the prices offered.
The Influence of Entrepreneurial Competence and Personal Independence on Business Success in Micro Businesses in Tamalate Sub-District Makassar City Sitti Hasbiah
Indonesian Journal of Business and Entrepreneurship Research Vol. 1 No. 2 (2023): Vol. 1, No. 2, May 2023: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Departement of Business and Entrepreneurship Faculty of Economics and Business Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.232 KB)

Abstract

This study aims to determine the effect of entrepreneurial competence and personal independence on the success of micro businesses in Tamalate Sub-District, Makassar City. This research is categorized as quantitative descriptive research with a population of 230 micro business actors in Tamalate Sub-District, Makassar City. Data collection in this study was carried out using observation, questionnaire, interview, and documentation techniques. The analysis technique used is descriptive statistics and inferential statistics. The results of this study indicate that entrepreneurial competence and personal independence together have a positive and significant effect on the success of micro businesses in Tamalate Sub-District, Makassar City. So, it can be said that there is a positive and significant influence between entrepreneurial competence and personal independence on the success of micro businesses in Tamalate Sub-District, Makassar City.
Co-Authors Abd. Muis Dilla Andi Nailah Quin Azisah Alisyahbana Andika Isma Annisa Paramaswary Aslam Anwar Anwar Anwar Anwar Basri Bado Burhanuddin Burhanuddin Deswalantri Fajriani Azis Hety Budiyanti Ika Wahyu Pratiwi Ilma Wulansari Hasdiansa M. Miftach Fakhri Mustika Amin Nurdin Nurdin Nurhaedah Nurhaedah Nurman Nurman Nurul Fadilah Aswar Rezky Amalia Hamka Riyanti, Apriani Taslim Dangga Zainal Ruma