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All Journal Jurnal Minds:Manajemen Ide dan Inspirasi Jurnal Bisnis, Manajemen, dan Informatika Jurnal Ilmiah Manajemen "E M O R" PINISI Discretion Review Jurnal Pemantik Jurnal Manajemen Indonesian Journal Of Business And Entrepreneurship Research Vokatek : Jurnal Pengabdian Masyarakat Pinisi Journal of Entrepreneurship Review Ininnawa: Jurnal Pengabdian Masyarakat Fundamental and Applied Management Journal Indonesian Journal of Enterprise Architecture Prosiding Seminar Nasional Dies Natalis Universitas Negeri Makassar Southeast Asia Journal of Business, Accounting, and Entrepreneurship Journal of International Multidisciplinary Research
Annisa Paramaswary Aslam
Department Of Management, Universitas Negeri Makassar
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Board Diversity and Dividend Payout Ratio: Evidence from Family Firms in Indonesia Rahmat Setiawan; Annisa Paramaswary Aslam
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 5 No 2 (2018): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v5i2.6232

Abstract

This study investigates the impact of Board of Commissioners (BoC) diversity on dividend payments in the listed family firms in Indonesia. This study uses diversity for gender, nationality and tenure to describe the board of commissioners diversity. Using a data set of listed family firms in Indonesia Stock Exchange over the period 2012-2016, we find evidence indicating that board gender diversity is positively related to dividend payments. Secondly, we find evidence that board tenure diversity is positively related to dividend payments. However, the board nationality diversity does not remain significant on dividend payments.
Analysis of the Single Index Model in the Banking Sector in LQ 45 Period 2020-2022 Annisa Paramaswary Aslam; Nurul Aulia Nisa; Wilda Wilda; Muh Al Fatah Arief Putra
JBMI (Jurnal Bisnis, Manajemen, dan Informatika) Vol. 19 No. 2 (2022): JBMI
Publisher : Department of Management FEB Unhas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/jbmi.v19i2.23475

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui saham-saham sektor perbankan yang masuk dalam LQ 45. Peneliti ingin melihat pembentuk portofolio optimal pada bulan tahun 2020-2022 serta return, risiko dan kinerja portofolio yang dibentuk. Metode pembentukan portofolio yang digunakan yaitu model indeks tunggal. Hasil perhitungan menunjukkan return portofolio saham optimal sebesar 1.25%. Simpulan dari penelitian ini adalah diversifikasi investasi saham dengan membentuk portofolio saham optimal yang dapat mengurangi risiko yang akan ditanggung investor dalam berinvestasi. Implikasi penelitian ini diharapkan dapat membantu para investor dalam  berinvestasi di pasar modal Indonesiadan menerapkan Model Indeks Tunggal dalam menentukan saham dan proporsi dana yang dibutuhkan untuk membentuk portofolio yang optimal.
Highway to Hell: The Effect of Product Convenience and Usefulness on Interest in Using Mandiri e-Toll in Makassar City Highway M. Ikhwan Maulana Haeruddin; Abdi Akbar; Kristina W. Parinsi; Rezky Amalia Hamka; Annisa Paramaswary Aslam
PINISI Discretion Review Volume 6, Issue 1, September 2022
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v6i1.37420

Abstract

This study aims to determine the effect of the convenience and usefulness of the product on the interest in using Mandiri e-Toll in the people of Makassar City. The population in this study are Mandiri e-Toll e-Money card users. The number of samples used as many as 100 people using a questionnaire. The data analysis technique used is multiple linear regression analysis using Statistical Product and Service Solution (SPSS) v.23. Multiple linear regression equation produces the equation Y = 0.301 + 0.792X1 - 0.192X2. The results of this study found that the convenience and usefulness variables simultaneously had a significant influence on the consumer interest variable. Partially the two independent variables also have a significant influence on the dependent variable. The results of the correlation analysis of determination (R Square) found a value of 0.604 or 60.4%. This means that the percentage of the influence of the independent variables, namely convenience and usefulness, is 60.4%. While the remaining 39.6% is influenced or explained by other variables that are not included in this research model.
SOSIALISASI PENCEGAHAN PENYEBARAN VIRUS CORONA PADA MASYARAKAT DESA TINDALUN, KABUPATEN ENREKANG Annisa Paramaswary Aslam; Muhammad Ilham Wardhana Haeruddin; M Taslim Dangnga; Rahmat Riwayat Abadi
Jurnal Pemantik Vol. 1 No. 2 (2022): Juli-Desember
Publisher : Rafandha Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (324.263 KB) | DOI: 10.56587/pemantik.v1i2.33

Abstract

Sasaran peserta yang terlibat dalam kegiatan ini merupakan warga masyarakat Desa Tindalun, Kabupaten Enrekang. Para peserta mengikuti kegiatan edukasi dan sosialisasi penyuluhan terkait pencegahan penyebaran virus Corona. Dengan kegiatan ini, para peserta diharapkan mengikutinya secara antusias dan penuh perhatian. Selain itu para peserta juga diharapkan berpartisipasi dalam proses dialog yang dilakukan oleh tim pengabdi. Metode yang digunakan dalam kegiatan sosialisasi dan edukasi ini antara lain yaitu kegiatan pendampingan, penyuluhan, dan pelatihan. Dari kegiatan ini setiap peserta mengetahui langkah-langkah yang harus mereka lakukan terkait protokol kesehatan guna meminimalisir dan mencegah penyebaran virus Corona di Desa Tindalun.
PENGARUH KUALITAS LAYANAN DAN KEPERCAYAAN TERHADAP KEPUASAN NASABAH PADA PT. BANK SULSELBAR Risa Arsita Sari; Nurul Fadilah Aswar; Annisa Paramaswary Aslam
Jurnal Manajemen Vol 2, No 2 (2023): Februari
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (472.164 KB) | DOI: 10.26858/jm.v2i2.42329

Abstract

Abstrak: Penelitian ini bertujuan untuk mengetahui Pengaruh Kualitas Layanan Dan Kepercayaan Terhadap Kepuasan Nasabah Pada PT. Bank Sulselbar. Variabel bebas dalam penelitian ini adalah Kualitas Layanan dan Kepercayaan sedangkan variabel terikatnya adalah Kepuasan Nasabah. Populasi dalam penelitian ini yaitu seluruh Nasabah PT. Bank Sulselbar sebanyak 1.000.000 orang sedangkan sampel yang digunakan yaitu sebanyak 100 orang nasabah dengan teknik penarikan sampling teknik purpossive sampling. Pengumpulan data dilakukan dengan menggunakan kuesioner. Teknik analisis data yang digunakan adalah analisis regresi linier berganda dengan menggunakan SPSS 25.00 for windows.Berdasarkan hasil penelitian diperoleh persamaan regresi berganda Y = 4,502 + 0,175X1 + 0,290X2. Hasil hipotesis Uji F menunjukkan nilai F hitung lebih besar dari nilai F tabel dengan taraf signifikansi 0,000 < 0,05, yang berarti variabel bebas (Kualitas Layanan dan Kepercayaan) secara simultan berpengaruh positif dan signifikan terhadap variabel Y (Kepuasan Nasabah). Sedangkan hasil uji-t diperoleh nilai t hitung variabel Kualitas Layanan lebih besar dari nilai t-tabel dengan taraf signifikansi 0,000 < 0,05, yang berarti Kualitas Layanan secara parsial berpengaruh positif dan signifikan terhadap Kepuasan Nasabah. Begitu pula untuk variabel Kepercayaan diperoleh nilai t-hitung lebih besar dari nilai t-tabel dengan taraf signifikansi sebesar 0,000 < 0,05, yang berarti Kepercayaan secara parsial berpengaruh positif dan signifikan terhadap Kepuasan Nasabah.Kata Kunci : Kualitas Layanan, Kepercayaan dan Kepuasan Nasabah.Abstract: This study aims to determine the effect of service quality and trust on customer satisfaction at PT. South Sulawesi Bank. The independent variables in this study are Service Quality and Trust, while the dependent variable is Customer Satisfaction. The population in this study are all customers of PT. Bank Sulselbar as many as 1,000,000 people while the sample used is 100 customers with a purposive sampling technique. Data was collected using a questionnaire. The data analysis technique used is multiple linear regression analysis using SPSS 25.00 for windows.Based on the results of the study, the multiple regression equation Y = 4.502 + 0.175X1 + 0.290X2. The results of the F test hypothesis show that the calculated F value is greater than the F table value with a significance level of 0.000 <0.05, which means that the independent variables (Service Quality and Trust) simultaneously have a positive and significant effect on the Y variable (Customer Satisfaction). Meanwhile, the results of the t-test obtained that the t-count value of the Service Quality variable is greater than the t-table value with a significance level of 0.000 <0.05, which means that Service Quality partially has a positive and significant effect on Customer Satisfaction. Likewise for the Trust variable, the t-count value is greater than the t-table value with a significance level of 0.000 <0.05, which means that Trust partially has a positive and significant effect on Customer Satisfaction.Keywords: Service Quality, Trust and Customer Satisfaction
PENGARUH BRAND IMAGE TERHADAP LOYALITAS DAN KEPUASAN KONSUMEN PADA PENGGUNA TOKOPEDIA DI KOTA MAKASSAR Nurul Fadilah Aswar; Annisa Paramaswary Aslam; Irma Satriani
Jurnal Ilmiah Manajemen "E M O R" Vol 7, No 1 (2023): Juni
Publisher : Universitas Muhammadiyah Luwuk Banggai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32529/jim.v7i1.2494

Abstract

Pada era globalisasi ini, hampir semua aktivitas dan kegiatan sehari-hari dapat dilakukan hanya dengan memanfaatkan kecanggihan teknologi seperti internet. Berdasarkan survei yang dilakukan oleh Data Indonesia, diketahui bahwa kebiasaan masyarakat Indonesia di dalam berinternet paling banyak salah satunya untuk melakukan aktivitas berbelanja online yang mencapai angka 42,2% persen dari total pengakses internet. Seperti yang telah dipaparkan mengenai data-data industri e-commerce di Indonesia, salah satu yang menjadi pemain besar di industri e-commerce tersebut adalah Tokopedia. Pendekatan penelitian saat ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data pada penelitian saat ini menggunakan teknik pengumpulan data kuantitatif dengan survei sebagai instrumennya. Populasi pengguna Tokopedia yang berjumlah 158,3 juta, teknik pengambilan sampel non-probability sampling dengan menggunakan purposive sampling. Analisis data menggunakan analisis regresi linear sederhana melalui alat SPSS 23.0. Hasil penelitian ini menunjukkan (1) Terdapat pengaruh secara positif dan signgikan untuk variabel brand image yang dimiliki Tokopedia terhadap loyalitas konsumen oleh Pengguna Tokopedia di Makassar, (2) Terdapat pengaruh secara positif dan signifikan untuk variabel brand image yang dimiliki Tokopedia terhadap kepuasan konsumen oleh Pengguna Tokopedia di Makassar.
Application of Business Model Canvas as a Business Strategy in Creative Economy Businesses in The Field of Photography in Makassar City Annisa Paramaswary Aslam
Indonesian Journal of Business and Entrepreneurship Research Vol. 1 No. 2 (2023): Vol. 1, No. 2, May 2023: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Departement of Business and Entrepreneurship Faculty of Economics and Business Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (256.933 KB)

Abstract

This research aims to find out how the application of the canvas business model has been carried out by creative economy business actors in the field of photography and provide alternative strategy options to develop their business. This research is descriptive research with a qualitative approach, data collection techniques are carried out using observation, interview, and documentation methods. The results of this study indicate that the business run by creative economic businesses in the field of photography is part of a business model canvas consisting of 9 blocks where the results of the SWOT analysis that has been carried out, there are four strategic options for creative economic businesses in the field of photography consisting of strengths opportunities (SO), weakness opportunities (WO), strength threats (ST), and weakness threats (WT). Of the four strategy options, the right strategy to be developed in the creative economy business in photography is weakness opportunities (WO). From the results of the mapping that has been carried out by researchers using the business model canvas and alternative strategies, researchers assess that businesses that have been running can apply the business model canvas as an alternative business model and the strategies that have been given by researchers can be implemented by creative economic businesses in the field of photography to increase business income.
SOSIALISASI LITERASI KEUANGAN PADA HIMPUNAN MAHASISWA MANAJEMEN UNIVERSITAS NEGERI MAKASSAR Annisa Paramaswary Aslam; Nurul Fadilah Aswar; Andi Citra Pratiwi; Syarif Saddam Rivanie; Ayu Kartini Parawansa
Jurnal Pemantik Vol. 2 No. 2 (2023): Juli - Desember
Publisher : Rafandha Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56587/pemantik.v2i2.76

Abstract

The socialization targets involved in this activity were students who are members of the Himpunan Mahasiswa Manajemen Universitas Negeri Makassar (UNM). The participants took part in educational and outreach activities related to financial literacy in the community. The purpose of this activity was to provide knowledge and insight to the Himpunan Mahasiswa Manajemen Universitas Negeri Makassar (UNM) so that participants gain knowledge and insight regarding financial literacy. In addition, the participants also participated in the dialogue process carried out by the service team. There were 45 students who attended on January 13-14 2023 at the BT Building, UNM Faculty of Economics. The method used in this outreach activity is an analysis of partner needs, socialization of financial literacy, and the discussion and evaluation stages.
Do Economic Literacy and Digital Literacy among Business Actors registered in the Grab Application Contribute to Entrepreneurial Behavior? Annisa Paramaswary Aslam
Pinisi Journal of Entrepreneurship Review Vol. 1 No. 2 (2023): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine whether economic literacy and digital literacy among business people registered in the grab application contribute to entrepreneurial behavior. The type of approach used is a quantitative approach, the data source used is primary data with 97 respondents. The analysis method used is descriptive analysis and statistical analysis consisting of classical assumption test, multiple linear regression analysis, hypothesis testing, correlation analysis, coefficient of determination, validity test and reliability test. The results showed that there is a positive and significant relationship between economic literacy and digital literacy variables on entrepreneurial behavior. This means that economic literacy and digital literacy contribute to shaping entrepreneurial behavior in business actors registered in the Grab Application in Makassar City. These findings provide important implications for business actors in the culinary sector in Makassar city. In improving entrepreneurial behavior, they need to improve their understanding of economic concepts and make better use of digital technology. Participating in training and economic literacy programs can help business actors develop knowledge and skills relevant to the business world.
PENERAPAN STARTEGI DIGITAL MARKETING SEBAGAI MEDIA PROMOSI HOTEL MARIO INN DI KOTA MAKASSAR Ilma Wulansari Hasdiansa; Sitti Hasbiah; Annisa Paramaswary Aslam; Nurul Fadilah Aswar; Rezky Amalia Hamka
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2023): Volume 01 Nomor 01 (April 2023)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ininnawa.v1i1.177

Abstract

Industri pariwisata merupakan salah satu industri yang memiliki kontribusi besar dalam perekonomian Indonesia. Kota Makassar merupakan salah satu daerah di Provinsi Sulawesi Selatan yang memiliki potensi pariwisata yang cukup besar. Salah satukomponen dalam industry pariwisata adalah perhotelanatau penginapan. Pandemi COVID-19 yang melandasejak Maret 2020 berdampak signifikan terhadapkunjungan wisatawan khususnya mancanegara. Salah satu usaha perhotelan yang terkena dampak adalahHotel Mario Inn, dimana tamu dari Hotel Mario Inn selama 2020 hingga kini hanya yang berasal dariwisatawan local. Terlebih hingga saat ini Hotel Mario Inn hanya mengandalkan teknik promosi secara offlineseperti dengan memasang spanduk di depan hotel. Hal ini membuat jangkauan hotel kurang diketahui oleh target konsumen terutama wisman. Tujuan pengabdianini adalah untuk membantu Hotel Mario Inn dalammengembangkan digital marketing agar dapatdijangkau oleh lebih banyak orang serta merancangbeberapa promosi agar menarik perhatian calon tamukhususnya wisatawan mancanegara. Metode yang digunakan dalam dalahmetode deskriptif kualitatifdengan teknik pengambilan data observasi, wawancara, studi pustaka juga menafsirkan dan menguraikan data yang ada bersamaan dengansituasi yang sedang terjadi. Hasil dari pengabdian, menunjukkan bahwa penerapan pemasaran melaluidigital dan sosial media memiliki dampak positif bagi Hotel Mario Inn.
Co-Authors Abadi, Rahmat Riwayat Abdi Akbar Idris Andi Amelia Putri Andi Citra Pratiwi Andi Citra Pratiwi Andi Dewi Angreyani Andi Mustika Amin Andika Isma Anwar Ayu Kartini Parawansa Deddy Ibrahim Rauf Dwi Anugerah Lestari Musa Fahrina Mustafa Ilma Wulansari Hasdiansa Irma Satriani Kristina W. Parinsi M Taslim Dangnga M. Ikhwan Maulana Haeruddin Muh Al Fatah Arief Putra Muh. Al Fatah Arief Putra Muh. Yushar Mustafa Nurul Aulia Nisa Nurul Fadilah Aswar Nurul Fadilah Aswar Nurul Fadilah Aswar RAHMAT SETIAWAN Rezky Amalia Hamka Riad Mustafa Rifda Rahmah Bamatraf Risa Arsita Sari Sitti Hasbiah Syarif Saddam Rivanie Widhi Nurgraha SD Widuri Rahayu Wilda Wilda