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All Journal Community Empowerment Jurnal Eksis E-BISMARK : Jurnal Ekonomi Bisnis Dan Marketing
Prapdopo, Prapdopo
Politeknik Negeri Samarinda, Samarinda, Indonesia
Arts Humanities Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Journal : Community Empowerment

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Training on making an online store with the TokoTalk application in Sidomulyo Village, Kutai Kartanegara Prapdopo Prapdopo; Armini Ningsih; Indriyani Dewi Lestari; Anggi Agustina Dinda Permatasari
Community Empowerment Vol 6 No 12 (2021)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (532.523 KB) | DOI: 10.31603/ce.6485

Abstract

During the Covid-19 pandemic, mothers in Sidomulyo Village have been selling online through social media. The potential of the creative economy that already exists in Sidomulyo Village needs to be further developed both in terms of product quality, packaging and even marketing. This service aims to provide promotional media to raise the image of micro business products in Kutai Kartanegara Regency, especially in Sidomulyo Village using the TokoTalk application. This application provides a very complete range of features and services to develop an online business that is easy, practical, and free. After the training, the people of Sidomulyo Village have been able to create and manage their online store well, so it is hoped that they can improve their welfare.
Visual optimization of Kutai Kartanegara MSME products in the marketplace as a support for digital marketing Mohammad Kiswanto; Surahman Surahman; Prapdopo Prapdopo; Sarlivia Sarlivia; Putri Maghfirah Vidhiyanty; Muhammad Noor
Community Empowerment Vol 8 No 4 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.9027

Abstract

This MSME product marketing digitization assistance program is carried out in the Sebulu sub-district and Kotabangun sub-district, Kutai Kartanegara Regency. The purpose of this community service is to facilitate MSME actors to be able to produce superior regional products by utilizing digitization for product marketing through the marketplace. This program is carried out with the method of mentoring, counseling and direct practice. At the end of the program, MSME actors have been able to produce good product visuals so they can optimize digital marketing through the marketplace to attract potential buyers.
Co-Authors Anggi Agustina Dinda Permatasari Aris Satriyo Nugroho Nugroho Armini Ningsih Donny Armandho Putra Fariyanti Fariyanti Indriyani Dewi Lestari Mohammad Kiswanto Muhammad Noor Putri Maghfirah Vidhiyanty Sarlivia Sarlivia Surahman Surahman