Article Per Year (5 Year)
p-Index From 2019 - 2024
1.259
P-Index
This Author published in this journals
All Journal Jurnal Siasat Bisnis JAM : Jurnal Aplikasi Manajemen MIX : Jurnal Ilmiah Manajemen JURNAL ILMU MANAJEMEN DAN BISNIS Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Applied Science
Harrie Lutfie
Telkom University
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
STRATEGI PENGEMBANGAN PROFIL KAPABILITAS MANAJEMEN PERUSAHAAN DALAM MENGHADAPI TURBULENSI LINGKUNGAN BISNIS YANG SEDANG BERLANGSUNG SAAT INI DI SALAH SATU DIVISI PT. X Lutfie, Harrie
JURNAL ILMU MANAJEMEN DAN BISNIS Vol 5, No 1 (2014): Jurnal Ilmu Manajemen dan Bisnis. Maret 2014
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jimb.v5i2.1023

Abstract

Hadirnya operator-operator baru baik yang berskala Nasional maupun Internasional bidang Telekomunikasi dan di era persaingan bisnis perusahaan menuntut adanya suatu perubahan rancangan strategi bisnis perusahaan untuk mengantisipasi gejolak lingkungan bisnis perusahaan. Strategi yang digunakan melalui profil manajer, kompetensi manajemen, iklim manajemen, dan kapabilitas manajemen. Oleh karena itu, Perlu dilakukan trial and error assessment profil kapabilitas manajemen perusahaan di divisi tertentu untuk di evaluasi dan dikembangkan ke divisi lainnya
EFFECTIVENESS OF MARKETING TECHNOLOGY WEBSITE QUALITY ON COMPANY PERFORMANCE AND THE IMPACT ON SMART CAMPUS STUDENT SATISFACTION Harrie Lutfie
Jurnal Aplikasi Manajemen Vol 18, No 1 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.01.18

Abstract

The increasing number of internet users in Indonesia has made business people competing to use internet media. Telkom University is one company that has implemented the website as a means of information in every academic activity. This study aims to determine the responses of visitors to the i-Gracias Telkom University website regarding the quality of the website (information quality, interaction, and usability) and its relationship with visitor satisfaction through the company’s performance on the i-Gracias Telkom University website. The population used in this study is Telkom University Students Bandung. The research sample was taken by a non-probability sampling method with the number of respondents are 100 respondents, then for analysis used path analysis. The research method used in this study is quantitative research with a causal approach, which are validity and reliability test, classic assumption test, multiple linear regression analysis, F test, t test and coefficient of determination. Based on data analysis, the results of the study indicate that the indicators in this study are valid and reliable. In the classical assumption test of normally distributed data, heteroscedasticity and multicollinearity do not occur. The results of the path analysis test are Website Quality which has a significant effect on Customer Satisfaction with a direct effect greater than the indirect influence of Website Quality on Customer Satisfaction through Company Performance. The suggestion from this research is the need to improve the quality of the interaction of the i-Gracias Telkom University website. The author suggests the next researcher replace the intervening variable (intermediary) which has a significant and linear relationship with other variables.
THE EFFECT OF THE WORK-FAMILY CONFLICT AND EMPLOYEE’S JOB SATISFACTION TOWARDS THE ORGANIZATION COMMITMENT Harrie Lutfie; Arif Partono Prasetio; Dini Turipanam Alamanda
Jurnal Siasat Bisnis Vol. 18 No. 2 (2014)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol18.iss2.art1

Abstract

Perusahaan-perusahaan di Indonesia sedang menghadapi tantangan bisnis yang lebih dan tingginya intensitas kompetitif di antara pelaku bisnis. Untuk mengatasi kompetisi tersebut, perusahaan dipandang perlu untuk menyiapkan sumberdaya yang dimiliki dengan baik. Tingginya permintaan dan sengitnya kompetisi di seluruh industri telah membuat perusahaan kesulitan untuk menemukan kandidat karyawan yang tepat/baik. Kelangkaan sumberdaya ini mengharuskan perusahaan untuk menjaga dan memelihara karyawan yang ada dan telah berkontribusi untuk perusahaan. Di sisi lain, perusahaan menginginkan karyawan mereka berkomitmen kuat terhadap pekerjaan dan organisasi/perusahaan. Penelitian ini mengidentifikasi kepuasan kerja dan konflik kerja-keluarga yang dialami karyawan dan menganalisa apakah kedua variabel tersebut berpengaruh pada komitmen organisasi. Kami mendistribusikan kuesioner dengan metode daring selama dua minggu dan memperoleh 79 responden dari beberapa industri. Analisis deskriptif dan regresi berganda digunakan untuk menganalisa temuan. Hasil menunjukkan bahwa level konflik kerja-keluarga yang dialami karyawan adalah rata-rata, level kepuasan kerjanya tinggi, dan komitmen organisasi pada level rendah. Kami juga menemukan hubungan antara konflik kerjakeluarga dan kepuasan kerja dengan komitmen karyawan relatif lemah (R = 0,412). Demikian pula, kontribusi kedua variabel independen hanya sebesar 0,169 (16,9%). Secara simultan, komitmen organisasi dipengaruhi oleh konflik kerja-keluarga dan kepuasan kerja. Namun, secara parsial, hanya kepuasan kerja yang berpengaruh secara signifikan pada komitmen organisasi.Kata kunci: konflik kerja-keluarga, kepuasan kerja, komitmen karyawan, regresi berganda
CREATING ONLINE PURCHASE DECISION AND BRAND IMAGE BASED ON ADVERTISING EFFECTIVENESS WITH EPIC MODEL Harrie Lutfie; Dandy Marcelino
MIX: JURNAL ILMIAH MANAJEMEN Vol 10, No 3 (2020): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mix.2020.v10i3.003

Abstract

Nowadays the internet has brought drastic and significant changes in all aspects, especially in the dynamics of business development. With online ads carried out by Tiket.com, it is expected that brand image of its services will also increase. Along with increasing brand image after seeing promotions from online advertisements conducted by Tiket.com with the promos that have been provided, it makes tourists want to make purchase decision on Tiket.com. The effectiveness of online advertising is an important factor to support the image of a brand which can lead to purchasing decisions on a product or service. The research method used is quantitative with structural equational model techniques analysis using SmartPLS 2.0 software. The study results showed that contribution of Advertising Effectiveness directly influenced Brand Image was 81,22%. The remaining 18,78% was influenced by other factors that cannot be explained in study. Then contribution of Advertising Effectiveness and Brand Image simultaneously influenced Online Purchasing Decision was 87,59%. The remaining 12,41% was influenced by other factors that cannot be explained in study. It can be concluded that Brand Image has roled as mediator between Advertising Effectiveness and Online Purchasing Decision, because indirect influence was greater than direct influence.
HOW PRICE PERCEPTION AND TRUST AFFECTED MILLENIAL ONLINE BUYING INTEREST DURING COVID-19 PANDEMIC IN WEST JAVA Harrie Lutfie; Dandy Marcelino
Dinasti International Journal of Education Management And Social Science Vol 2 No 2 (2020): Dinasti International Journal of Education Management and Social Science (Decembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v2i2.658

Abstract

The implementation of Work From Home also has an impact on the trend of buying interest online. The trend of buying interest online is usually carried out by young consumers or can be called as millenials because they are the ones who use online facilities to fulfill their needs even though they are not in a Covid-19 condition. Interest in buying online is influenced by price perception and level of consumer trust. Aim of this research for find out the influence of price perceptions and consumer trust on online buying interest during the Covid-19 pandemic in millennial consumers in West Java. From the results of this study, it can be concluded that millennial consumers' online purchase interest during the COVID-19 outbreak was influenced by product price perceptions and millennial consumer confidence. These results indicate that efforts to increase interest in buying online can be done by first increasing millennial consumer confidence.
DETERMINANTS OF MOBILE WALLET’S USAGE INTENSITY IN BANDUNG: HOW PERCEIVED TRUST MEDIATES THE USER PERCEPTION Harrie Lutfie; Sri Widaningsih; Dandy Marcelino
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 6 No 1 (2022): Edisi Januari - April 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v6i1.1819

Abstract

One of the organizations involved in the fintech DANA hailed the favorable trend of consumers using mobile wallets by utilizing digital services in novel ways, ranging from promotions to partnership with other industries. DANA, the digital wallet, has used a variety of marketing methods to build good user views. It is critical to consider the security of the digital wallet service, since the factor of trust in this study is thought to be a mediator that increases the link between DANA users' views and the intensity with which they use the DANA's mobile wallet. The goal of this study is to focus on user perceptions in order to increase user trust and intensity of usage of the DANA mobile wallet in the future. Explanatory statistics were used in this work, along with the SEM (Structural Equation Modeling) analytic approach, and the data was processed using the SMART PLS 3.2.9 data processing program. With a total of 400 responses, the researcher used incidental sampling as his sample strategy. According to the calculation results, the overall contribution of user perception has a direct impact on user trust. Then, based on the following set of calculations, the contribution of user perception and user trust is calculated, which has a direct impact on the intensity of usage.
Pengaruh Content Marketing Instagram Terhadap Customer Engagement (studi Kasus Pada Elzatta Bandung Tahun 2019) Naili Surayya M. Yanis; Rahmat Hidayat; Harrie Lutfie
eProceedings of Applied Science Vol 5, No 3 (2019): Desember 2019
Publisher : eProceedings of Applied Science

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Menyongsong Revolusi Industri 4.0 ini Elzatta dalam mengembangkan dan menjaga hubungan yang baik dengan konsumennya, memanfaatkan Instagram sebagai media sosial yang menjadi penghubung perusahaan dengan konsumen dengan tujuan membangun costumer engagement. Penelitian ini bertujuan untuk mengetahui pengaruh content marketing (X) Instagram terhadap customer engagement (Y) studi kasus pada Elzatta Bandung tahun 2019. Jenis penelitian ini adalah metode penelitian kuantitaf. Teknik analisis data yang kami lakukan adalah regresi linier sederhana. Dengan responden sebanyak 110 orang yang mengetahui dan follow Instagram Elzatta. Berdasarkan kuesioner yang telah disebar peneliti didapatkan hasil tanggapan responden terhadap content marketing Instagram Elzatta sebesar 72.49% termasuk kategori baik dan customer engagement yang dibentuk Elzatta sebesar 73.95% yang juga termasuk kategori baik dilihat menggunakan garis kontinum. Hasil dari penelitian ini adalah adanya pengaruh dari content marketing Instagram terhadap customer engagement Elzatta dengan hasil uji t sebesar content marketing (X) 2,501 > 1,66. Dan kontribusi content marketing sebesar 68.4 % yang dimana 31.6% dijelaskan atau dipengaruhi oleh faktor lain yang tidak diteliti oleh penulis seperti faktor tempat, promosi, harga, dan lai-lain. Kata Kunci : Marketing, Content Marketing, Customer Engagement.
Strategi Marketing Komunikasi Pemasaran Melalui Media Komunikasi Online / Electric Word Of Mouh Dalam Peningkatan Keputusan Pembelian Di Ditie Wedding Planner Tahun 2022 Farhan Furqani Almagsus; Harrie Lutfie
eProceedings of Applied Science Vol 8, No 4 (2022): Agustus 2022
Publisher : eProceedings of Applied Science

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak—Strategi Marketing KomunikasiPemasaran Melalui Media Komunikasi Online / ElectricWord of Mouth Dalam Peningkatan KeputusanPembelian Di DiTie Wedding Planner Tahun 2022.(Pembimbing: Harrie Lutfie). Proyek akhir ini memilikilatar belakang masalah yaitu bagaimana PenerapanDigital Marketing Melalui media sosial media Instagrampada WP DiTie dari sisi peningkatan penjulan dan apayang penulis terapkan dalam proyek akhir ini. Latarbelakang penulis menulis judul proyek akhir ini adalahapakah bisa dengan meningkatkan pemasaran suaatuproduk melalui media social dapat meningkatkanpenjualan dan bagaimana perusahaan wedding ini bisabersaing dengan kompetitprnya. Serta tujuan dari proyekakhir ini adalah untuk mengetahui penerapan digitalmarketing di DiTie WP bisa menigkatkanpenjualan.Sehubungan dengan metode penelitianpenulis menggunakan metode penelitian kualitatifdengan Analisa wawancara. Denagan selesainya penulismelaksanakan proyek akhir ini penulis bisamenyampaikan bahwa dengan menggunakan mediasocial sebahai sarana penghubung antara penjual danpembeli ini bisa menimbulakan brand awarenest yangpada akhirnya merujuk pada keputusan penjualanyangmeningkat.Kata kunci—marketing manajemen, promotion mix,word of mouth, electric word of mouth
Co-Authors Arif Partono Prasetio Dandy Marcelino Dandy Marcelino Dini Turipanam Alamanda Farhan Furqani Almagsus Naili Surayya M. Yanis Rahmat Hidayat Sri Widaningsih