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All Journal JURNAL IQRA´ Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Interdisciplinary Social Studies
Jola Silvana Kalangi
Faculty Of Teacher Training And Education, Indonesian Christian University, Tomohon, North Sulawesi, Indonesia
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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The Effect of Customer Satisfaction on the Service at Lady Salon during the Covid-19 Pandemic Rieneke R. Kalalo; Jane Elvira Scipio; Jola Silvana Kalangi; lenda Lumentah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5268

Abstract

The impact of Coronavirus (Covid-19) pandemic is strongly affected in business and economic world. A fairly short time path to marketing patterns changes especially when treated with Large-Scale Social Restrictions. Marketing products or services to consumers as a brand strategy survive in the Covid-19 pandemic. This study aimed to analyze the influence of Lady Salon’s customer satisfaction during the Covid-19 Pandemic. Quantitative analysis methods were based on causal analysis designs in which the data was processed by linear regression analysis. The results of the study stated that the service of the beauty salon business significantly affected the customer satisfaction at Lady Salon in Kamasi Village and the relationship between its service and its customer satisfaction. This was also supported by the achievement rate of descriptive test respondents on service variables included in the highest average value that answered the most agreed questions which means that the respondents were very satisfied with the products available at Lady Salon and trusted. As for the customer satisfaction variables included in the highest average scores that answered the most agreed questions which means that the respondents were satisfied with its appropriate service to its customers. Therefore, it can be concluded that Lady Salon needs to increase customer satisfaction in the terms of handling complaints, and the company services are supposed to continue improving.
Optimization of Promotional Marketing Strategies on Consumer Buying Interest in Okoy Flower Garden Restaurant Jola Silvana Kalangi; Franky R. Tulungen; Deisy A.P.J. Pangkey; Elsje Lintong; Jeffry Gumerung; Rieneke R. Kalalo
Interdisciplinary Social Studies Vol. 1 No. 10 (2022): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v1i10.267

Abstract

The era of business competition in culinary field has experienced drastic changes along with the emergence of the Covid-19 Pandemic and the era of digitalization which requires every business actor to move on to the internet communication and information network. This development will certainly make the restaurant of Okoy Flower Garden Tomohon survive and continue to exist to serve consumers. The purpose of this study is to optimize the restaurant's marketing strategy in order to increase consumer buying interest. The research approach was more directed at quantitative methods with causal research on each of the variables studied. This study showed that the promotional strategy carried out by Okoy Flower Garden has not been implemented optimally. The effect of promotion has not been able to significantly increase consumer buying interest. The marketing strategy in terms of promotion in order to attract consumer buying interest has not been implemented optimally. The marketing strategy for promotion that does not have a strong effect on consumer buying interest at Okoy Flower Garden can be seen from the regression coefficient of the Consumer Buying Interest value of 0.135. The regression coefficient is positive, so it can be stated that the direction of the influence of the variable X on Y is positive.
Implementation of the Social Sciences Learning Model with the Jigsaw Approach to the Ability of Class X Students at SMK Negeri 3 Manado Rieneke R. Kalalo; Jola Silvana Kalangi; Welky Karauwan; Yopie AT Pangemanan; Matiti Kalempouw
Jurnal Iqra' : Kajian Ilmu Pendidikan Vol. 7 No. 2 (2022): Jurnal Iqra' : Kajian Ilmu Pendidikan
Publisher : Institut Agama Islam Ma'arif NU (IAIMNU) Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/ji.v7i2.2807

Abstract

Efforts to improve student achievement can be started by procuring various factors influencing it. One crucial factor is to present a variety of teacher-teaching methods. Teachers very much need these factors and are more creative in carrying out more interesting learning so that students like the teacher and the content taught. Applying a Jigsaw approach or cooperative learning for students so that they have significant responsibility in learning can inspire students to speak in front of the class. This study aims to determine students' understanding of social studies through learning with the Jigsaw method of choice in class X SMK Negeri 3 Manado. With a qualitative design and a descriptive approach strategy, this study is expected to understand the level of mastery of social studies content using the Jigsaw method and approach. Data collection techniques are data analysis from a series of teacher interviews and direct observations in the classroom. A single case study because it only chose one location. The case study is anchored because it has focused on the problem under study before researching the field. The procedure for implementing qualitative research is flexible according to the field's needs, situations, and conditions. In general, the results of qualitative research show that it is closely related to achieving effective and efficient learning objectives. The relationship between the material and the tasks carried out by students needs to be clarified so that each group and its members need clarification about the discussion material and its objectives. In this connection, it is unwise for teachers to criticize students' opinions, especially their criticisms, constantly. Keywords:  Jigsaw Approach, Social Sciences, Learning Model
Co-Authors Deisy A.P.J. Pangkey Elsje Lintong Jane Elvira Scipio Jeffry Gumerung lenda Lumentah Matiti Kalempouw Rieneke R. Kalalo Rieneke Ryke Kalalo Tulungen, Franky Reintje Welky Karauwan Yopie AT Pangemanan