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All Journal SIGMA: Journal of Economic and Business
Muhammad Irsyad Ramadhan
Universitas Halu Oleo
Economics, Econometrics & Finance

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Pengaruh Kepuasan Dan Kepercayaan Terhadap Loyalitas Nasabah Pada Bank Negara Indonesia (BNI) Cabang Kendari Abdul Razak; Jusbair Baheri; Muhammad Irsyad Ramadhan
SIGMA: Journal of Economic and Business Vol. 1 No. 2 (2018): SIGMA: Journal of Economic and Business (2018)
Publisher : SIGMA: Journal of Economic and Business

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Abstract

Research aims to understand the influence of satisfaction and confidence in loyalty customers BNI The Branch Kendari. Population research it is a whole customers bni the branch kendari who have savings more than 2 ( two ) years and aged greater than 17 years .Approach that is used with the methods survey respondents to 100 people who have at a Branch Office Kendari. Equipment the analysis used is linear regression multiple with the program SPSS Version 22. The research results show that: (1). Simultaneously satisfaction and trust have a positive impact and significant impact on loyalty customers, (2). In partial satisfaction have a positive impact and insignificant to loyalty customers and (3). In partial trust have a positive impact and significant to loyalty customers.
Co-Authors Abdul Razak Jusbair Baheri