SIGMA: Journal of Economic and Business
Vol. 1 No. 2 (2018): SIGMA: Journal of Economic and Business (2018)

Pengaruh Kepuasan Dan Kepercayaan Terhadap Loyalitas Nasabah Pada Bank Negara Indonesia (BNI) Cabang Kendari

Abdul Razak (STIE Enam Enam Kendari)
Jusbair Baheri (STIE Enam Enam Kendari)
Muhammad Irsyad Ramadhan (Universitas Halu Oleo)

Article Info

Publish Date
20 Jul 2018

Abstract

Research aims to understand the influence of satisfaction and confidence in loyalty customers BNI The Branch Kendari. Population research it is a whole customers bni the branch kendari who have savings more than 2 ( two ) years and aged greater than 17 years .Approach that is used with the methods survey respondents to 100 people who have at a Branch Office Kendari. Equipment the analysis used is linear regression multiple with the program SPSS Version 22. The research results show that: (1). Simultaneously satisfaction and trust have a positive impact and significant impact on loyalty customers, (2). In partial satisfaction have a positive impact and insignificant to loyalty customers and (3). In partial trust have a positive impact and significant to loyalty customers.

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Journal Info
SIGMA: Journal of Economic and Business
Website

Abbrev

sigmajeb

Publisher

Sekolah Tinggi Ilmu Ekonomi Enam Enam Kendari

Subject

Economics, Econometrics & Finance

Description

FOKUS: SIGMA: Journal of Economic and Business adalah jurnal ilmiah dalam cakupan ekonomi dan bisnis yang dikhususkan untuk publikasi hasil-hasil penelitian empirik maupun penelitian kepustakaan dalam bidang ekonomi dan bisnis. Scope: 1. Manajemen Keuangan; 2. Manajemen Pemasaran; 3. Manajemen ...