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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Bisnis dan Ekonomi Asia Community Engagement and Emergence Journal (CEEJ) PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS Asean International Journal of Business VALUTA Jurnal Administrasi Bisnis, Manajemen dan Ekonomi Jurnal Pengabdian Masyarakat ISEI
Awliya Afwa
Universitas Islam Riau
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS

 1 
THE INFLUENCE OF BRAND AMBASSADOR JOE TASLIM AND TRUST IN SHOPEE INDONESIA’S PURCHASING DECISIONS Mardhotilla Annisa Rahman; Awliya Afwa; Tubel Agusven
PENANOMICS: International Journal of Economics Vol. 1 No. 2 (2022): August
Publisher : Yayasan Pusat Cendekiawan Intelektual Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (401.11 KB) | DOI: 10.56107/penanomics.v1i2.32

Abstract

The purpose of this study is to see if there is a significant influence between Brand Ambassadors, Trust in Purchasing Decisions in students of Riau Islamic University. The sample in this study was a student of Riau Islamic University who had worked at Shopee Indonesia and knew that one of Shopee Indonesia's Brand Ambassadors was Joe Taslim as many as 100 respondents with the Lemeshow formula (1997). The sampling technique in this study used Porpusive Sampling and Snowball Sampling Techniques. Methods for data processing using data collection scale techniques, Multiple Liner Regerence, Determination Efficiency, Partial T test, and simultaneous test F. From the results of the tests that have been carried out, it can be shown that the Brand Ambassador has a positive and significant effect on the purchase decision, Trust has a positive and significant effect on the purchase decision, and the Brand Ambassador and Trust have a positive and significant influence on the purchase decision.
Co-Authors Adella Puspita Azzahra Azzahra Dodi Agusra Erfa Okta Lussianda LIGA FEBRINA Mardhotilla Annisa Rahman Moniko Moniko Muhammad Adrian Nia Anggraini Nia Anggraini Nida Amaliae Nina Nursida Siska Siska Tubel Agusven