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All Journal Journal of Economic, Bussines and Accounting (COSTING) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Innovation Business Management and Accounting Journal Journal Publicuho Journal of Applied Management and Business Administration

Ginanjar Wira Saputra

Sekolah Tinggi Ilmu Administrasi Bandung

Author-ID : 5355384

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh kualitas pelayanan pemandu museum terhadap kepuasan pengunjung di Museum Geologi Bandung Ginanjar Wira Saputra; Kurniawati Kurniawati; Tiyana Eka Putri
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 11 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

This study aims to examine the effect of the service quality of the museum guides on visitor satisfaction at the Bandung geological museum. The method used is descriptive method with a quantitative approach, while the data collection technique is carried out by distributing questionnaires to a number of museum visitor, literature study, observation, and interviews. The results indicate that Quality of Service Guides affects significantly on visitor satisfaction. it is proven that there is a positive and significant relationship between variable X (Service Quality) and variable Y (Visitor Satisfaction). Meanwhile, based on the coefficient of determination, it is known that the achievement of the ability of variable X has an effect on variable Y, namely 56.40%, while the rest is influenced by other variables not examined in this study. Based on the research results, it can be stated that the variable quality of museum guide service and visitor satisfaction variables are good. Some suggestions that the researchers convey are to cultivate 5S smiles, greetings, greetings, courtesy and courtesy, so that visitors to the geology museum feel satisfied and comfortable getting services from guides at the Bandung Geological Museum.

Peningkatan keunggulan bersaing wirausaha melalui pelatihan SDM dan kemampuan manajemen Kurniawati Kurniawati; Ginanjar Wira Saputra
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 5 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Advances in digital technology today have brought significant changes in various aspects, especially in the batik industry business. As Indonesian assets, small and medium enterprises (SMEs) are economic drivers that can improve the regional economy. The development of SMEs today has spread beyond the presence of digital marketing. But can marketing be done can provide an advantage? Or is it even difficult to expand into new markets? This study tries to examine the factors that can affect competitive advantage in the SME industry in the city of Bandung. This type of research is quantitative using an explanatory approach. The results in this study indicate that the three independent variables studied are HR training and management ability to competitive advantage. The results show that HR training has an effect on the competitive advantage of SMEs in the city of Bandung. second, management ability has a positive effect on the competitive advantage of SMEs in the city of Bandung. and third, simultaneously HR training and management skills have a positive effect on the competitive advantage of SMEs in the city of Bandung. This research is expected to provide input to organizations, especially in the SME industry, so that they pay more attention to the quality of their human resources and develop their capabilities by providing training so that they can contribute to the organization in facing competition.

Analisis faktor penentu keputusan pembelian konsumen pada online shop: peran penggunaan media sosial dan perilaku hedonis konsumen Kurniawati Kurniawati; Ginanjar Wira Saputra; An Nisa Diana
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 4 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

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The development of the e-commerce business is currently showing significant growth. In addition, there are many millennial generations who behave consumptively. This of course did not appear out of nowhere, but with the development of the internet and social media. The increasing use of social media has led to consumer purchasing decisions online. This study aims to determine the effect of using social media and hedonic behavior on online purchasing decisions. This study uses a quantitative approach using explanatory. The sample was selected as many as 105 respondents from the Bandung College of Administrative Sciences. The results showed that there was an influence between the two variables, namely the use of social media and hedonic behavior on online purchasing decisions. This research also has implications for companies to review advertising through social media, given that currently social media users are higher, especially in today's younger generation.

Co-Authors Ahmad Johan An Nisa Diana ANI SURTIANI Bhawna Bhawna Cecep Suarha Fajar Try Noegraha Imanita Septian Rusdianti Istikomah Istikomah Kornkanok Kanjanamethakul Kurniawati Kurniawati Leni Hartati Maria Apriliyanti Ningrum Muhammad Yusuf Riza Bahtiar Sulistyan Tiyana Eka Putri

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