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Pengaruh kualitas pelayanan pemandu museum terhadap kepuasan pengunjung di Museum Geologi Bandung Ginanjar Wira Saputra; Kurniawati Kurniawati; Tiyana Eka Putri
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 11 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (413.114 KB) | DOI: 10.32670/fairvalue.v4i11.1820

Abstract

This study aims to examine the effect of the service quality of the museum guides on visitor satisfaction at the Bandung geological museum. The method used is descriptive method with a quantitative approach, while the data collection technique is carried out by distributing questionnaires to a number of museum visitor, literature study, observation, and interviews. The results indicate that Quality of Service Guides affects significantly on visitor satisfaction. it is proven that there is a positive and significant relationship between variable X (Service Quality) and variable Y (Visitor Satisfaction). Meanwhile, based on the coefficient of determination, it is known that the achievement of the ability of variable X has an effect on variable Y, namely 56.40%, while the rest is influenced by other variables not examined in this study. Based on the research results, it can be stated that the variable quality of museum guide service and visitor satisfaction variables are good. Some suggestions that the researchers convey are to cultivate 5S smiles, greetings, greetings, courtesy and courtesy, so that visitors to the geology museum feel satisfied and comfortable getting services from guides at the Bandung Geological Museum.
Peningkatan keunggulan bersaing wirausaha melalui pelatihan SDM dan kemampuan manajemen Kurniawati Kurniawati; Ginanjar Wira Saputra
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 5 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (260.704 KB) | DOI: 10.32670/fairvalue.v4iSpesial Issue 5.2332

Abstract

Advances in digital technology today have brought significant changes in various aspects, especially in the batik industry business. As Indonesian assets, small and medium enterprises (SMEs) are economic drivers that can improve the regional economy. The development of SMEs today has spread beyond the presence of digital marketing. But can marketing be done can provide an advantage? Or is it even difficult to expand into new markets? This study tries to examine the factors that can affect competitive advantage in the SME industry in the city of Bandung. This type of research is quantitative using an explanatory approach. The results in this study indicate that the three independent variables studied are HR training and management ability to competitive advantage. The results show that HR training has an effect on the competitive advantage of SMEs in the city of Bandung. second, management ability has a positive effect on the competitive advantage of SMEs in the city of Bandung. and third, simultaneously HR training and management skills have a positive effect on the competitive advantage of SMEs in the city of Bandung. This research is expected to provide input to organizations, especially in the SME industry, so that they pay more attention to the quality of their human resources and develop their capabilities by providing training so that they can contribute to the organization in facing competition.
Analisis faktor penentu keputusan pembelian konsumen pada online shop: peran penggunaan media sosial dan perilaku hedonis konsumen Kurniawati Kurniawati; Ginanjar Wira Saputra; An Nisa Diana
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 4 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (313.459 KB)

Abstract

The development of the e-commerce business is currently showing significant growth. In addition, there are many millennial generations who behave consumptively. This of course did not appear out of nowhere, but with the development of the internet and social media. The increasing use of social media has led to consumer purchasing decisions online. This study aims to determine the effect of using social media and hedonic behavior on online purchasing decisions. This study uses a quantitative approach using explanatory. The sample was selected as many as 105 respondents from the Bandung College of Administrative Sciences. The results showed that there was an influence between the two variables, namely the use of social media and hedonic behavior on online purchasing decisions. This research also has implications for companies to review advertising through social media, given that currently social media users are higher, especially in today's younger generation.
How is the Condition of Health Services at the UPT Puskesmas Griya Antapani Bandung City? Kurniawati Kurniawati; Imanita Septian Rusdianti; Ginanjar Wira Saputra; Kornkanok Kanjanamethakul
Innovation Business Management and Accounting Journal Vol. 2 No. 1 (2023): January - March
Publisher : Mahameru Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.v2i1.30

Abstract

The purpose of this research is to identify and identify problems, obstacles, and efforts to overcome the quality of service at UPT Puskesmas Griya Antapani. Quality measurements in this study are responsiveness, reliability, assurance, empathy, tangibles. The research method in this research is descriptive analysis. Snow ball technique. The data collection technique is done by interviews and observation. The results of the research on the quality of immunization services at the UPT Puskesmas Griya Antapani are quite good but need to be optimized because there are still deficiencies, such as additional human resources, conventional data processing that needs to be computerized. From the results of interviews with informants, they felt that the quality of immunization services was good enough. It is suggested that the quality of immunization services in terms of responsiveness, reliability, assurance, empathy, tangibles needs to be looked at again for the progress of UPT Griya Antapani Health Center in terms of more optimal service.
Maintaining Service Quality: The Important Role of Operator Performance in Educational Institutions Ginanjar Wira Saputra; Kurniawati Kurniawati; Riza Bahtiar Sulistyan; Bhawna Bhawna
Innovation Business Management and Accounting Journal Vol. 2 No. 1 (2023): January - March
Publisher : Mahameru Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.v2i1.31

Abstract

The purpose of this research is to identify and analyze the important role of the performance of educational institution operators in maintaining service quality. The method used is descriptive analytical research through a quantitative approach. The samples taken were 40 elementary school operator employees in Bandung city. The results of the study conclude that the performance of the elementary school operator employees in Bandung city is good and their work results can be relied upon. Performance plays an important role in improving the quality of service for employees of the elementary school operators in Bandung city. An important implication in this study is that employees have punctuality in completing work, the quality of work can be relied upon and accounted for, have a high ability to complete work, be able to communicate well between leaders and teachers, and have high initiative in completing work and solving problems.
Determinant Dalam Meningkatkan Loyalitas Pasien: Peran Dari Kualitas Pelayanan Dan Kepuasan Pasien Susniwati; Kurniawati
Jurnal Niara Vol. 16 No. 1 (2023)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS LANCANG KUNING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/niara.v16i1.13263

Abstract

Penelitian ini bertujuan untuk mengetahu faktor-faktor yang dapat meningkatkan loyalitas pasien pada klinik Pratama Polkes Kesdam III Siliwangi dengan melihat peran dari kualitas pelayanan dan kepuasan pasien. Jenis dari penelitian ini adalah kuantitatif dengan menggunakan survey explanatory untuk menguji hipotesis yang diajukan. Sampel dalam penelitian ini adalah 97 orang yang dipilih secara random di klinik pratama polkes kesdam III siliwangi. Kemudian data diolah dengan menggunakan analisis regresi berganda dengan bantuan software SPSS 23 for windows. Hasil penelitian menunjukkan bahwa kualitas pelayanan dan kepuasan pasien memiliki pengaruh yang signifikan terhadap loyalitas pasien. Hasil ini didasarkan pada perolehan nilai pada uji parsial ataupun simultan. Penelitian ini memberikan implikasi manajerial khususnya bagi perusahaan untuk selalu meningkatkan pelayanan yang diberikan, karena dalam industri layanan jasa, faktor pelayanan merupakan indikator dalam meningkatkan kepuasan dan loyalitas.