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All Journal Journal of Economic, Bussines and Accounting (COSTING) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Innovation Business Management and Accounting Journal Journal Publicuho Journal of Applied Management and Business Administration

Ginanjar Wira Saputra

Sekolah Tinggi Ilmu Administrasi Bandung

Author-ID : 5355384

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Published : 9 Documents Claim Missing Document

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Marketing Mix Strategy and Financial Capabilities in Improving Sharia Stock Investment Istikomah Istikomah; Ginanjar Wira Saputra; Muhammad Yusuf
Journal of Applied Management and Business Administration Vol. 1 No. 1 (2022): October - December
Publisher : Program Studi Administrasi Bisnis

Every year the capital market in Indonesia is increasing, stocks are the investment of choice for investors. To accommodate the needs of Muslims in Indonesia, middle class people with limited financial capabilities have begun to switch to choosing Sharia shares. This study aims to determine the Marketing Mix Strategy in the form of product, price, location and promotion and Financial Capability is the right model to improve Sharia Stock Investment Decisions. This study uses a qualitative descriptive analysis method, namely by collecting data directly from PT. Syirkah Griya Berkah by conducting observations, interviews according to the object of research. The results of this study indicate that the strategy implemented by the company has been going well from the targeted 100 investors, recorded 67 who have joined, where the four Marketing Strategy Variables and Financial Capability support each other and complement each other in improving Sharia Stock Investment Decisions. must further improve its strategy to compete with other stock competitors.

Influence of Service Quality on Inpatient Satisfaction at Karisma Cimareme Hospital Leni Hartati; Ginanjar Wira Saputra; Fajar Try Noegraha
Journal of Applied Management and Business Administration Vol. 1 No. 2 (2023): January - March
Publisher : Program Studi Administrasi Bisnis

This study aims to examine the effect of the quality of hospital services on the satisfaction of hospitalized patients in karisma cimareme hospitals. The method used is a descriptive method with a quantitative approach, while the data collection technique is carried out by spreading questionnaires to a number of respondents of hospitalization patients Karisma Cimareme Hospital. Based on the correlation coefficient between variable X (Quality of Service), and variable Y (Patient Satisfaction) of 0.667 proved there is a positive and significant relationship between variable X (Quality of Service) and variable Y (Patient Satisfaction). Meanwhile, based on the coefficient of determination (KD), it is known that the achievement of variable X's ability affects variable Y which is 44.49% while the remaining 55.51% is influenced by other variables not studied in this study. Based on the results of research can be put forward, variables on the quality of hospital services and patient satisfaction variables are good. Some of the suggestions that researchers conveyed were to cultivate 5S smiles, greetings, greetings, manners and manners, so that hospital patients feel satisfied and comfortable getting services from Karisma Cimareme Hospital.

Co-Authors Ahmad Johan An Nisa Diana ANI SURTIANI Bhawna Bhawna Cecep Suarha Fajar Try Noegraha Imanita Septian Rusdianti Istikomah Istikomah Kornkanok Kanjanamethakul Kurniawati Kurniawati Leni Hartati Maria Apriliyanti Ningrum Muhammad Yusuf Riza Bahtiar Sulistyan Tiyana Eka Putri

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