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Journal : At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam

PERKIRAAN PENJUALAN KOPI RAJA DI CV. MAHKOTA JAYA ABADI PADANGSIDIMPUAN PERIODE JANUARI 2017 - DESEMBER 2017 evy cahyani, utari; Aziz Siregar, Fatahuddin
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 3, No 2 (2017): Desember 2017, 10 Articles, Pages 180 - 403
Publisher : Institut Agama Islam Negeri Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (34.56 KB) | DOI: 10.24952/tijaroh.v3i2.1471

Abstract

Coffee sales of King CV. Mahkota Jaya Abadi Padangsidimpuan often goes up and down abnormally so it experiences problems, so the purpose of this study is to find out the estimated sales of coffee king on CV. Mahkota Jaya Abadi Padangsidimpuan for the January 2017 period to December 2017. The method used is the time series method consisting of linear trend methods, parabolic trend methods, exponential trend methods, quadratic trend methods and semi-average methods. A better method is used to determine the estimated sales of king coffee on CV. Mahkota Jaya Abadi Padangsidimpuan is a Parabolic Trend method with the equation: Y = 2,528,625 + 34,6x + 15,42x2, this equation has the smallest MSE of 161,632,1896. From the equation, it can be seen that the estimated values for the period January 2017 to December 2017 are: January 2017 amounting to 5,584 boxes, February 2017 amounting to 6,517 boxes, March 2017 amounting to 7,573 boxes, April 2017 amounting to 8,753 boxes, May 2017 amounting to 10,056 boxes, June 2017 11,482 box, July 2107 amounted to 13,031 boxes, August 2017 amounted to 14,704 boxes, September 2017 amounted to 15,497 boxes, October 2017 amounted to 18,420 boxes, November 2017 amounted to 20,463 boxes and December 2017 amounted to 22,630 boxes.Keywords: Planning and Sales Estimates
PENGARUH IMPLEMENTASI RELATIONSHIP MARKETING TERHADAP LOYALITAS PELANGGAN PRODUK INDIHOME PADA PT. TELKOM INDONESIA CABANG PADANGSIDIMPUAN Fatahuddin Aziz Siregar; Nida Amalia
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 3, No 2 (2017): Desember 2017, 10 Articles, Pages 180 - 403
Publisher : Institut Agama Islam Negeri Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (890.77 KB) | DOI: 10.24952/tijaroh.v3i2.1414

Abstract

The problem of this research is motivated by PT. Telkom Indonesia has implemented good relationship marketing with customers at the beginning of using Indihome products. However, many customers still do not heed the rules. This is because many customers submit network complaints that sometimes experience interference, the delay in paying bills even states the inability to pay bills after using Indihome products to finally decide not to subscribe again. The purpose of this study is to determine whether relationship marketing has a significant influence on customer loyalty of Indihome products at PT. Telkom Indonesia, Padangsidimpuan Branch. The discussion in this study relates to economics, especially business management. In connection with that, the approach taken is theories relating to customer loyalty, relationship marketing, communication, commitment and handling complaints. This research is a quantitative study using multiple linear regression analysis. The technique of collecting data using a questionnaire with a sample of 97 customers with the sampling technique is Random Sampling. Data processing is done with SPSS version 22. The results of this study show partially that communication has no effect on customer loyalty with tcount ttable (1.511 1.661), commitment has an influence on customer loyalty with tcount ttable (4.230 1.661), complaint handling has an influence on customer loyalty with value t count t table (2.525 1.661. Based on the simultaneous test results that communication, commitment, complaint handling have an influence on customer loyalty with Fcount Ftable (37,477 2,14). Based on the test results the coefficient of determination can be seen that 54.7% variable communication, commitment, complaint handling affect customer loyalty and the remaining 45.3% is influenced by other variables not discussed in this study. Keywords: Relationship Marketing, Customer, Loyalty