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All Journal Jurnal Pengabdian Masyarakat Formosa (JPMF) JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Hikmayo: Jurnal Pengabdian Masyarakat JURNAL ECONOMINA
Endah Wening Budiningrum
Akademi Manajemen Administrasi Yogyakarta
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Journal : JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN

 1 
PENGARUH WHATSAPP BROADCAST TERHADAP PENINGKATAN PENJUALAN PRODUK UMKM DI SLEMAN MART Endah Wening Budiningrum; Subandi Subandi; Luluk Priyanti; Khoiri Najib
ALBAMA: JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Vol 15 No 1 (2022): Jurnal Bisnis Administrasi dan Manajemen - April
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (306.402 KB) | DOI: 10.56606/albama.v15i1.28

Abstract

The purpose of this study is to determine the effect of whatsapp broadcast on increasing sales of UMKM products at Sleman Mart by comparing sales data in 2020 with 2021, where in 2020 marketing uses continuous whatsapp broadcasts and in 2021 uses discontinuous whatsapp broadcasts. The research method used is descriptive quantitative with a comparative approach. The results of this study show that there are differences in sales of UMKM products at Sleman Mart during 2020 with 2021 where the average sales in 2020 are greater than in 2021. In other words, there is an effect of WhatsApp broadcast on increasing sales of UMKM products at Sleman Mart.
Co-Authors Ary Subiyantoro Dwi Wahyu Pril Ranto Endang Hariningsih Herlambang, Susatyo Khoiri Najib Luluk Priyanti Moh Sholihin Muhammad Fatkhurohman Albashori Prihartarto Eko Wibowo Purnama Andri Murdapa Purnama Andri Murdapa Raden Nur Budi Setiawan Sri Wahyuning Subandi Subandi Wahyudiyono Wahyudiyono