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All Journal Jurnal Nasional Manajemen Pemasaran dan SDM Journal of Social Research
Marhamah Marhamah
Universitas Indo Global Mandiri
Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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Peningkatan Nilai Tambah dan Strategi Digital Marketing pada Produk Umkm Desa Alai Kecamatan Lembak Marhamah Marhamah; Shafiera Lazuarni; Roswaty Roswaty; Lukita Tripermata
Journal of Social Research Vol. 1 No. 10 (2022): Journal Of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (168.746 KB) | DOI: 10.55324/josr.v1i10.246

Abstract

Tujuan dari kegiatan KKN Tematik ini adalah untuk meningkatkan nilai tambah usaha UMKM di Desa Alai Kecamatan Lembak. Meningkatkan nilai jual produk dengan cara mengemas dan memberi label produk agar lebih menarik dan memberikan pengetahuan tentang strategi pemasaran melalui digital marketing. Dengan adanya kegiatan ini diharapkan masyarakat selalu berinovasi dalam menjalankan usaha UMKM agar dapat meningkatkan pendapatan.
Pengaruh Promosi, Kualitas Produk dan Harga terhadap Keputusan Pembelian Konsumen Klinik Kecantikan di Palembang Marhamah Marhamah; Siti Komariah Hildayanti; Endah Dewi Purnamasari
Jurnal Nasional Manajemen Pemasaran & SDM Vol. 4 No. 3 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v4i3.1424

Abstract

Community needs are increasing along with the times and technology. Society has started to think about the need for appearance, beauty and so on. The phenomenon that exists is that most people think women look beautiful if their appearance is maintained and their faces are clean. The purchase decision begins with the presence of influencing factors such as high promotion rates, good product quality, and appropriate prices. The purpose of this study was to analyze the effect of promotion, product quality and price on consumer purchasing decisions at Beauty Clinic Palembang. This type of research is descriptive quantitative to see the factors that are tied to consumer purchasing decisions with a direct survey research design by giving a questionnaire. The population of this research is 710 consumers. The sampling technique uses the Slovin formula. The data collection technique used a questionnaire which was distributed to 256 respondents as a sample. The results showed that promotion, product quality and price had a positive effect on consumer purchasing decisions (prob = 0.000 <0.05). Promotion has a positive effect on consumer purchasing decisions (prob=0.000 <0.05). Product quality has a positive effect on consumer purchasing decisions (prob=0.000 <0.05). Price has a positive effect on consumer purchasing decisions (prob=0.000 <0.05). The conclusion of this study states that product quality has the highest effect on purchasing decisions.
Co-Authors Endah Dewi Purnamasari Roswaty Roswaty Shafiera Lazuarni Siti Komariah Hildayanti Tripermata, Lukita