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PENGARUH NILAI PELANGGAN TERHADAP RETENSI PELANGGAN MELALUI KEPUASAN Win Esti; Nawazirul Lubis; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 3, No 1 (2014)
Publisher : Universitas Diponegoro

This study aimed to determine the effect of customer value on customer retention through customer satisfaction who use Smartfren data services on student majoring in Business Administration, University of Diponegoro class of 2009 to 2012. This type of research is explanatory research, by using a survey method of data collection tools such as questionnaires. The number of respondents were 63 persons obtained by sensus. Tests using the research instrument validity and reliability test, whereas data analysis techniques used simple linear regression, t-test, and path analysis with SPSS 16.0 tools. These results indicate that the effect given by the variable customer value (X1) and satisfaction variables (Y1) to variable customer retention (Y2) respectively - amounted to 26.2 % and 23.6 %. Results of simple linear regression between variables showed a positive regression coefficient, this means the higher the customer value and satisfaction, it will also result in higher customer retention. Advice can be given that the company needs to maintain customer satisfaction through increased customer value with continuous improvement efforts on the quality of data service connectivity, expansion of network coverage, improved service standards either directly or indirectly (via SMS, call center, or the official site). This effort is done so that consumers feel satisfied, and proud of the product, especially Smartfren data services, so that consumers do not switch to another data service provider, and is willing to give a positive recommendation.

Pengaruh Faktor Psikologis Terhadap Keputusan Penggunaan Jasa Pada Kereta Api Argo Muria PT. Kereta Api Indonesia (Persero) Daerah Operasi IV Semarang Shofa Nur Masruroh; Sri Suryoko; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 3, No 4 (2014)
Publisher : Universitas Diponegoro

The development of consumer necessaries cause the growth of transportation bussiness in Indonesia. PT KAI as the one of transportation service company offer Argo Muria excecutive train that serve Semarang – Jakarta route.The aim of this research is to know the effect of the psychological factors that consist of motivation, learning, and attitude to the purchasing decision of Argo Muria customers with 100 respondents as sample. Sampling was purposive sampling technique. The type of this research is explanatory research with primary data collection through questionnaires. Analysis techniques used linier regression with SPSS version 15. The research conclude that simultaneously learning and attitudes have significant effect to the purchasing decisions. Partially, the influence of motivation on purchasing decisions is 21,8%, learning to the buying decision is 31,5%, and the attitude towards purchasing decisions is 33,5%. Simultaneously the influence of motivation, learning, and attitudes towards purchasing decision is 45,3%Researchers suggest to PT. KAI especially Argo Muria train to maintain the excellent services and improve the timeliness of trains arriving at the destination and train cleanliness.

PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN KOMPENSASI TERHADAP KINERJA KARYAWAN MELALUI KEPUASAN KERJA (Studi Pada Karyawan Bagian Divisi Umum PT. PELINDO Semarang) Andika Wijaya Kurniawan; Naili Farida; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 2, No 3 (2013)
Publisher : Universitas Diponegoro

Human resources is one of factors has an important role in improving employee performance. The population of this study were 114 employees as respondent. From the results of data analysis conclude that Leadership Trasnformasional has significant effect on Job Satisfaction of 19.9 percent. Compensation affect Job Satisfaction by 58.8 percent. Leadership Transformasional variables affect the performance of employees by 14.8 percent. Compensation variables affect the performance of Employee by 23.7 percent. Job Satisfaction affect the employee performance by 19.3 percent. Transformational Leadership and Job Satisfaction simultaneously affecting Compensation by 60.3 percent. Transformational Leadership and Job Satisfaction simultaneously affecting Employee Performance by 27.1 percent. Transformational Leadership, and Job Satisfaction simultaneously affecting Employee Performance by 26.9 percent. Based on these results, the management of PT. Pelindo needs to consider the application of Transformational Leadership Style by division supervisor. Continuous guidance and supervision needs to be done so that employees work better. e needs of employees and the opportunity to move forward should be supported and facilitated.

PENGARUH KUALITAS PRODUK, HARGA DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN HANDPHONE BLACKBERRY (Studi Pada Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro Semarang) Suci Widyawati; Naili Farida; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 2, No 4 (2013)
Publisher : Universitas Diponegoro

BlackBerry smartphone is one of the leading products in Indonesia. BlackBerry has a high market share compared with other brands of smartphone, but BlackBerry users consumer satisfaction index has declined. It is very influential on consumer loyalty to BlackBerry mobile phone. This study aimed to determine the effect of product quality, price and customer value on customer satisfaction BlackBerry mobile phone. Population in this research is a BlackBerry mobile phone users in FISIP UNDIP Semarang. Samples were taken 100 respondents and the sampling technique used was purposive sampling technique, and then using accidental sampling technique. Measurement scale using a Likert scale. Data analysis using simple linear regression and multiple regression test with SPSS 18.0. Based on the survey results revealed that the quality of the product, price, and customer value and significant positive impact on customer satisfaction, either partially or simultaneously. Variable “product quality” affects “customer satisfaction” that is equal to 46.6%.Variables “customer satisfaction” affect prices by 27,1%. Variables “customer value” affect “customer satisfaction” that is equal to 51,0%. Simultaneously, the variable product quality, price, and customer value affects customer satisfaction at 72.2%. It means that the better the quality of the product, the price according to customer desires, and high customer value, it can improve customer satisfaction.

PENGARUH PERLUASAN MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SAMPO DOVE DI SEMARANG Ambarani Enka Putri; Apriatni Endang Prihartini; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 2, No 2 (2013)
Publisher : Universitas Diponegoro

This study aimed to determine the effect of brand extension and product quality on purchase decisions of Dove shampoo in Semarang. Type of research used in this research is explanatory research with 100 respondents taken using accidental sampling techniques. The techinique of analysis used in this study was linear regression with SPSS for windows. The results showed that the brand extension have a significant effect (partial) on purchase decisions of Dove shampoo in Semarang of 17,5%. The variable quality of product also has a significant influence (partial) on purchase decisions Dove shampoo in Semarang of 31.3%. Variables brand extension and product quality simultaneously have significant influence to the purchase decision of 33.0%.

Pengaruh Kualitas Pelayanan dan Nilai Pelanggan terhadap Kepuasan Pelanggan (Studi Kasus pada Penumpang Bus PO. Haryanto Kudus) Putri Andhansari; Nawazirul Lubis; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 3, No 2 (2014)
Publisher : Universitas Diponegoro

Many companies operated on business transport services especially bus caused consequence as fiercely competition in order to get customer and maintain customer satisfaction. Based on those the problem in this research is decrease volume of passenger on PO. Haryanto in 2009-2011. This research aim to know is there any influence between quality services and customer value toward customer satisfaction. Research type is explanatory research. Because of indefinite population so retrieved the sample as much as 100 respondents with Purposive sampling method. The collection of data used questionnaire. Data analysis used linear regression analysis. The result of this research shown that quality services and customer value has positive influence and significant to purchase decision even partially (with the result each 59,9% and 47,9%) and simultaneously 60,2% with quality services as the biggest influence. Advice to PO. Haryanto Kudus to notice some factors such as price determination, besides cost elements also price that set by competitors. Management considered to more disciplining and give referrals especially for some new employee that often become complaint from the customer to always be friendly and more quickly as well as customer demand so can give maximum services to all customer

PENGARUH KUALITAS PRODUK, CITRA MEREK DAN PROMOSI PENJUALAN DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN PRODUK MIE SEDAAP Nurul Setyaningrum; Handoyo Djoko Waluyo; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 3, No 1 (2014)
Publisher : Universitas Diponegoro

Instant noodles is a product that is preferred by consumers in the world because of practicality. It is therefore necessary for the company to analyze consumer behavior to determine the product purchase patterns.This research was aimed determine the influence quality of products, brand image, and sales promotion on consumer purchasing decisions of product Mie Sedaap in Kecamatan Tembalang. Population of this research are the consumers who buy and consume the product in the Mie Sedaap Kecamatan Tembalang. Total sample of 100 respondent by using multi stage sampling. The measurement scale using Likert. The data analysis using simple linear regression.Results of this study concluded that the quality of products, brand image and sales promotion have an influence on purchasing decisions. Products quality, brand image and sales promotion variables were able to explain 76.3% of purchasing decisions which have a significant influence on of products quality as big as 59.5%, brand image as big as 73.8% and sales promotion as big as 48.7%. Product quality, brand image, and sales promotion are concurrent significant influence on purchasing decisions Mie Sedaap in Kecamatan Tembalang.

PENGARUH MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN (Studi kasus pada Karyawan Departemen Spinning I PT. DAMATEX Salatiga) The Influence of Motivation and Discipline of work to Employee Performance of Spinning I Department of PT. DAMATEX Salati Adityasa Nugraha; Hari Susanta Nugraha; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 2, No 3 (2013)
Publisher : Universitas Diponegoro

PT. Damatex Salatiga is a company that runs in the field of textiles oriented on profit goals and strive to create competitive advantages. Employee performance is one of measurements, which is often used in determining the effectiveness of the company. A company will not able to improve if the performance of employees is stagnant, nevertheless with the high level of competition in the business world. In order to improve employees performance by increasing motivation and discipline of work. The purpose of this research is to investigate and examine the effect of the motivation and discipline of work to employee performance of Spinning I Department of PT. Damatex Salatiga.This research uses explanatory research approach of 72 repondents that taken with proportionate random sampling method. Data collection techniques is using questionnaires, interviewed and the documentation technique. Data were analyzed using linear regression analysis.Based on the results of the analysis, it shows that motivation has a positive effect toward performance about 14,5%. Employees discipline has a positive effect toward performance about 12,7%.Motivation and discipline have a significant effect toward performance about 19,8%. The higher level of motivation and discipline of work, the higher level of performance.Advice that can be given to the company is the company should be focus on labours by making some reviews of work assignments that have been established and need to be adjust between job assignment with capability of workers. Company should give a spirirt by giving appreciation for theworkers and if possible, recreation program for the workers, thus eventually will improve the performance of their workers.

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PASIEN RAWAT INAP DI SMC RUMAH SAKIT TELOGOREJO Hendy Winardi; Wahyu Hidayat; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 3, No 2 (2014)
Publisher : Universitas Diponegoro

A good service quality always connected with the customer satisfaction. SERVQUAL method to measure the service quality of SMC Telogorejo Hospital shows that one of the service quality's variable will be outstanding among the others. The purpose of this research is to determine the influence of service quality on inpatient of SMC Telogorejo Hospital's costumer satisfaction. The type of this research is associative research with data collection techniques by interviewing using questionnaire. Analysis of data using simple linear regression and multiple regression test with SPSS 16.0. While the hypothesis testing using t test, f test, correlation coefficient and the coefficient of determination. The result showed that service quality have an influence on customer satisfaction with a correlation coefficient of 0,899 and coefficient of determination of 80,7%. The most determining variable of service quality, which influenced the customer satisfaction, is empathy with a correlation coefficient of 0,831 and coefficient of determination of 69%. Together, the five dimension of service quality have influence on customer satisfaction with the equation Y = 0,732 + 0,043X1 + 0,253X2 + 0,280X3 + 0,457X4 + 0,502X5. This means with a better from each dimension of service quality, the customer satisfaction will be higher. The conclusion of this research are service quality have an influence on job satisfaction and the most determined variable of dimension of service quality is empathy. Suggestion for the company, they should mainting the good performance of service quality with continous evaluation and maintaining the service excellent to reach the international standart hospital.

KEPEMIMPINAN TRANSAKSIONAL DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN MELALUI MOTIVASI KERJA KARYAWAN Khilmi Izdiana; Naili Farida; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 3, No 1 (2014)
Publisher : Universitas Diponegoro

Human resource is one resource that has a very important role in a variety of sectors , because human resources is a factor to mobilize other resources . Human resources need special attention in handling from its management to improve employee performance. This study aims to determine whether there is influence between Transactional Leadership (X1), Cultural Organization (X2) on employee performance (Y2) Through the Work Motivation (Y1). The population of this study were 70 employees as respondent. Likert scale was used as measurement scale. Linear regression and path analysis were used in the data analysis with SPSS 20.00. The results of partially data processing shows that each Transactional Leadership, Organizational Culture, and Work Motivation influence the performance of employees in PT. Pura Nusapersada unit PM 8 Kudus. The result of path analysis that work motivation as a mediator "boosters" to employee performance due to the indirect effect of 0.383 on the variable of organizational culture. Based on these results, the management of PT. Pura Nusapersada need to consider the application of Transactional Leadership and Organizational Culture as a form of work motivation to improve employee performance. In terms of leadership, a leader must give attention to employees to improve employee performance.

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