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All Journal Jurnal Ilmu Administrasi Bisnis

Naili Farida

Jurusan Ilmu Administrasi Bisnis

Author-ID : 5366670

Economics, Econometrics & Finance

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PENGARUH CITRA DESTINASI, FASILITAS WISATA DAN EXPERIENTIAL MARKETING TERHADAP LOYALITAS MELALUI KEPUASAN (STUDI PADA PENGUNJUNG DOMESTIK TAMAN WISATA CANDI BOROBUDUR) Ratna Acintya Putri; Naili Farida; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 4, No 1 (2015)
Publisher : Universitas Diponegoro

This study is based on the tourism phenomenon developed into a worldwide industry and the developing business industry. The developing tourism business industry creates high competition among tourism destinations. The organizers of tourism destinations are competing to increase the number of tourist visitors. Borobudur Temple Tourism which is the main tourist destination of Central Java, especially Magelang Regency, is prioritized to gain more visitors. However since 2009 until 2012 there was a fluctuation in decline of domestic tourist visitors. The purpose of this research is to find out the influence of destination image, tourism facilities and experiential marketing towards loyalty through satisfaction in Borobudur Temple Tourism. The type of this research is explanatory research, with data collecting technique by questionnaire and interview. The sampling technique of this research use purposive sampling. The sample in this research were 100 respondents who were Borobudur temple’s domestic tourists. This research is uses qualitative and quantitative analysis technique. Quantitative analysis use validity test, reliability test, correlation coefficient, simple and multiple regression analysis, the coefficient of determination, a signification test (t test and F test) and path analysis.The result of this research approved that destination image (X1), tourism facilities (X2), and experiential marketing (X3) partially or simultaneously can influenced visitors’ satisfaction (Y1) and visitors’ loyalty (Y2). According the result of path analysis showed that visitors’ satisfaction variable is not intervening variable towards visitors’ loyalty in this research.

PENGARUH BUDAYA, KEPEMIMPINAN DAN MOTIVASI TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA PT. PLN (PERSERO) DISTRIBUSI JAWA TENGAH DAN D.I. YOGYAKARTA DI SEMARANG Ryan Irtanto; Ari Pradhanawati; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 3, No 1 (2014)
Publisher : Universitas Diponegoro

Each company will always try to improve employee productivity in order to survive, thrive and have a high confidence of parties outside the company. PT. PLN (Persero) Distribution of Central Java and Yogyakarta is one of the state-owned enterprises engaged handles electrical problems Countries. Productivity of research there is still a standard of work that is not being met thus affecting the workload will affect the employee's performance. Specifically culture within the company will be determined by the teamwork, leadership, organizational characteristics, and the applicable administrative process. So with the good influence of corporate culture and leadership quality and strong motivation, it is expected to create a better work productivity.The purpose of this study was to determine the influence of corporate culture, leadership and motivation on employee productivity PT. PLN (Persero) Distribution of Central Java and Yogyakarta.This study uses a type of explanatory research study of employees of PT. PLN (Persero) and Yogyakarta Central DistribusiJawa sampling technique used was simple random sampling technique. This technique is done randomly, with 100 people from HRM employees. The method of analysis used in this study is the analysis of quantitative data.Results reveal that the significant positive and strong cultural influence on the productivity of which is indicated by the regression coefficient of 0.253 and a correlation coefficient of 0.717 and accounted for 51.4 % . Besides significantly positive leadership and a strong influence on the productivity of which is indicated by the regression coefficient of 0.289 and a correlation coefficient of 0.766 and accounted for 58.7 % . It also significantly stronger motivation and a positive effect on the productivity of which is indicated by the value of the regression coefficient of 0.384 and a correlation coefficient of 0.727 and accounted for 52.8 % . While together culture , leadership and motivation positive effect on productivity shown by multiple linear regression of 0.096 for culture , 0.144 to 0.149 for the leadership and motivation , in addition to the strong influence on the productivity of which is indicated by the correlation coefficient of 0.831 , as well as provide a contribution of 69 % .The conclusion of this study is that there is the influence of corporate culture, leadership, and motivation on employee productivity PT. PLN (Persero) Distribution of Central Java and Yogyakarta. Advice, corporate culture in general has been good and in accordance with the existing leadership in the company, but it should be noted again about the need for recognition and praise employees as well as the attention of the leadership so that employees will be more motivated to work.

PENGARUH ROTASI KERJA, PENGAWASAN KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN MELALUI MOTIVASI SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN MANFAAT GROUP KABUPATEN SEMARANG (Studi Kasus pada Karyawan Pabrik Bagian Produksi Tepung) Emi Nursanti; Naili Farida; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 3, No 3 (2014)
Publisher : Universitas Diponegoro

The research was motivated by the complaints of the employees about job rotation in Manfaat Group Company Kabupaten Semarang. In addition, in the last one year, there was increasing of product reject quality control, another case about decreasing of company performance in last thee years. The aim of this research is conducted to determine the influence of job rotation, job supervision and compensation to company performance through motivation in Manfaat Group Company Kabupaten Semarang.The population is all of employees of flour production division with 102 samples. The analysis used in this research is the Partial Least Square (PLS) using software SmartPLS 2.0 M3 for Windows, which previously tested the validity and reliability first.Based on calculations show that variable job rotation have an influence to motivation, variable job supervision have an influence to motivation, variable compensation have an influence to motivation, variable motivation have an influence to job performance, variable job rotation have an influence to job performance and variable compensation have an influence to job performance.

PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN KOMPENSASI TERHADAP KINERJA KARYAWAN MELALUI KEPUASAN KERJA (Studi Pada Karyawan Bagian Divisi Umum PT. PELINDO Semarang) Andika Wijaya Kurniawan; Naili Farida; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 2, No 3 (2013)
Publisher : Universitas Diponegoro

Human resources is one of factors has an important role in improving employee performance. The population of this study were 114 employees as respondent. From the results of data analysis conclude that Leadership Trasnformasional has significant effect on Job Satisfaction of 19.9 percent. Compensation affect Job Satisfaction by 58.8 percent. Leadership Transformasional variables affect the performance of employees by 14.8 percent. Compensation variables affect the performance of Employee by 23.7 percent. Job Satisfaction affect the employee performance by 19.3 percent. Transformational Leadership and Job Satisfaction simultaneously affecting Compensation by 60.3 percent. Transformational Leadership and Job Satisfaction simultaneously affecting Employee Performance by 27.1 percent. Transformational Leadership, and Job Satisfaction simultaneously affecting Employee Performance by 26.9 percent. Based on these results, the management of PT. Pelindo needs to consider the application of Transformational Leadership Style by division supervisor. Continuous guidance and supervision needs to be done so that employees work better. e needs of employees and the opportunity to move forward should be supported and facilitated.

PENGARUH KUALITAS PRODUK, HARGA DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN HANDPHONE BLACKBERRY (Studi Pada Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro Semarang) Suci Widyawati; Naili Farida; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 2, No 4 (2013)
Publisher : Universitas Diponegoro

BlackBerry smartphone is one of the leading products in Indonesia. BlackBerry has a high market share compared with other brands of smartphone, but BlackBerry users consumer satisfaction index has declined. It is very influential on consumer loyalty to BlackBerry mobile phone. This study aimed to determine the effect of product quality, price and customer value on customer satisfaction BlackBerry mobile phone. Population in this research is a BlackBerry mobile phone users in FISIP UNDIP Semarang. Samples were taken 100 respondents and the sampling technique used was purposive sampling technique, and then using accidental sampling technique. Measurement scale using a Likert scale. Data analysis using simple linear regression and multiple regression test with SPSS 18.0. Based on the survey results revealed that the quality of the product, price, and customer value and significant positive impact on customer satisfaction, either partially or simultaneously. Variable “product quality” affects “customer satisfaction” that is equal to 46.6%.Variables “customer satisfaction” affect prices by 27,1%. Variables “customer value” affect “customer satisfaction” that is equal to 51,0%. Simultaneously, the variable product quality, price, and customer value affects customer satisfaction at 72.2%. It means that the better the quality of the product, the price according to customer desires, and high customer value, it can improve customer satisfaction.

PENGARUH KUALITAS PELAYANAN, NILAI PELANGGAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN HOTEL SILIWANGI SEMARANG Yulianta Restuadhi; Naili Farida; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 3, No 2 (2014)
Publisher : Universitas Diponegoro

Hospitality business competition in Semarang that increase stringently insists bussinesmen in this service sector to improve their customers loyalty. In the midst of that condition there are Siliwangi Hotel’s customers that unsatisfied toward the service has been given. The purpose of this study to determine the influence of service quality and customer value toward the satisfaction of customer partially and in a combination, the influence of service quality, customer value, and customer satisfaction toward the loyalty of customer partially and in a combination. The number of samples in this study are 100 respondents. SPSS 16.0 version which is used for analyze validity, reliability and the influence between variables. The results showed a positive and significant influence between service quality and customer value toward the satisfaction of customer partially, a positive and significant influence between service quality, customer value and customer satisfaction toward the loyalty of customer partially, the influence of service quality and customer value for a combination toward customer satisfaction, the influence of service quality, customer value and customer satisfaction for a combination toward customer loyalty.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PENGGUNAAN SISTEM LISTRIK PRABAYAR SEKTOR RUMAH TANGGA DI WILAYAH SEMARANG SELATAN Puji Wibowo; Nawazirul Lubis; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 2, No 3 (2013)
Publisher : Universitas Diponegoro

This study aims to determine the most dominating factor between psychological factors, social factors, and personal factors / personal in influencing decisions PLN use prepaid electricity system and also to know the perceptions of consumers about prepaid electricity system. The research was conducted through descriptive research. The number of samples in this study amounted to 94 respondents were taken by purposive sampling technique. Measurement scale with a Likert scale. Data collection by interview using a guiding question and questionnaires. Analysis of the test data using factor analysis with SPSS 16.0.Statistical calculations it can be concluded that the personal factor variables / personal (X3) dominance is very strong, with the acquisition of a value of 0766. Psychological factor variable (X1) strong dominance, with the acquisition value of 0.692. Variable social factors (X2) dominance is strong enough, the acquisition value of 0.515.The conclusion is that the respondents felt a strong psychological factor in the decision category of prepaid electricity use, social factors in the category is strong enough for the decision of prepaid electricity usage, and personal factors / personal in a very strong category for decisions using prepaid electricity system. PT PLN (Persero) should consider social factors in order to attract more consumers to use or switch to a prepaid electricity system by way of more intensive socialization of the prepaid electricity. It is also recommended to management to improve the ease of the procedure can reload prepaid electricity anytime and anywhere. Improve the management of services to suit customer needs, such as providing complete information on the use of prepaid electricity system and provide ease of provision of purchase of prepaid electricity pulses.

PENGARUH KESADARAN MEREK DAN PERSESPSI KUALITAS TERHADAP LOYALITAS MEREK MELALUI KEPERCAYAAN MEREK SEBAGAI VARIABEL INTERVENING PADA PONSEL NOKIA ( Studi pada mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro ) Anita Dwi Kurniati; Naili Farida; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 1, No 1 (2013)
Publisher : Universitas Diponegoro

This study aims to determine the effect of brand awareness and perceived quality of the Nokia brand loyalty through brand trust as an intervening variable. The sample used by 100 respondents using Simple Random Sampling technique. The method of analysis used in this study is the Path analysis. the calculation results showed that the variables of brand awareness, perceived quality variables, and variable keperayaan each brand has a positive and significant effect on the variable of brand loyalty. Influence exerted by the awareness of the brand loyalty variable that is equal to 12.2%, and the variable perceived quality of the brand loyalty of 28%. Variables brand awareness, perceived quality variables, and the variables are combined brand trust has a positive and significant effect on the variable of brand loyalty at 69.1%, while the remaining 30.9% is explained by other factors, variable brand image, brand association variable, and variations in price promotions. Based on calculations Path analysis proved that the variable brand trust as an intervening variable can be a mediator reinforcing relationship between perceived quality variables with the variables of brand loyalty. Meanwhile variable became brand trust mediator variable relationship weakens brand awareness to brand loyalty variable. Suggestions of this research is to improve the quality of the product, adding features, the company maintaining long term relationships with its customers objective that consumers remain loyal to the Nokia brand phones.

Pengaruh Kompensasi dan Motivasi Terhadap Produktivitas Kerja Melalui Kepuasan Kerja Sebagai Variabel Intervening (Studi Kasus pada Karyawan Bagian Produksi PT. Estika Pulau Mas Tegal) Edi Sumarno; Ari Pradhanawati; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 2, No 3 (2013)
Publisher : Universitas Diponegoro

The purpose of this study was to determine the effect of compensation, motivation, and job satisfaction on employee productivity at PT. Estika Pulau Mas Tegal. The population in this study are 275 employees and a sample of 100 employees. Measurement scale using a Likert scale. The method of analysis used is proportionate sampling. In the analysis of the data using simple linear regression, regression test, and path analysis using SPSS 16.0. Based on the results of the calculations indicate that the compensation affect on job satisfaction by 5.2%. Motivation affect the job satisfaction of 7.3%. Job satisfaction variables influence the labor productivity by 13.2%. Compensation affect on labor productivity by 13.2%. Motivation affect labor productivity by 11.3%. Simultaneously, compensation and motivation affect the job satisfaction by 7.3%. Compensation, motivation, and job satisfaction affects the labor productivity by 49.1%. Conclusions obtained in this study in which each variable compensation, motivation, job satisfaction has a positive effect on work productivity. Suggestion in this study that the remuneration should be done as agreement that has been agreed before, it’s once a week. Working facilities such as production machinery operations must be considered for eligibility, the machines that are old should be replaced with new ones so that production can be increased.

PENGARUH KEPERCAYAAN MEREK, SWITCHING COST, DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN ( Studi pada pengguna ponsel Nokia pada mahasiswa FISIP Universitas Diponegoro angkatan 2010 sampai 2012 ) Harum Amalun Nisa; Naili Farida; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 2, No 2 (2013)
Publisher : Universitas Diponegoro

This study aims to determine the effect of brand trust, switching cost, and customer satisfaction on consumer loyalty in the mobile phone brand Nokia students FISIP UNDIP force 2010 to 2012. The sample amounted to 81 respondents with a sampling technique used is purposive sampling. Based on the test results indicate that the simultaneous F variable brand trust, switching cost, and customer satisfaction has positive and significant impact on customer loyalty at 50.6% which means that customer loyalty can be explained by brand trust, switching cost, and customer satisfaction of 50.6 %, and the remaining 49.4% can be explained by other variables. Partially based on t test variables in this study have positive and significant switching costs which have the greatest influence in the amount of 32.9%, while the lowest brand trust has the effect of 7.3%. the recomendations can be given in this study is a need to improve the quality in response to customer complaints handling. the need to improve the quality of the Symbian system hang if the order is not easy to use and less prone to viruses. Increasing improvements in network systems in order not to lag in accessing the internet.

Co-Authors Agung Budiatmo Andi Wijayanto Andika Wijaya Kurniawan Anita Dwi Kurniati Ari Pradhanawati Ariya Pradipta Bulan Prabawani Edi Sumarno Eka Safitri Fajria Emi Nursanti Fitria Sulistiani Grace Radamuri Hari Susanta Nugraha Harum Amalun Nisa Herdini Sarastiti Intan Yuningtyas Anggraeni Khilmi Izdiana Maya Anggaeni Mila Azhari Muhammad Ashar Fais Nawazirul Lubis Ngatno Ngatno Nines Intan Novianti Noor Fajar Rizky Nugrahanto Nurlan Oktafiani Siregar Padma Triscahyaning Wibawa Puji Wibowo Ratih Dwi Hastari Ratna Acintya Putri Reni Shinta Dewi Renita Helia Reski Pratiwi Rhisa Ayu Ismasari Rodhiyah Rodhiyah Ryan Irtanto Sari Listyorini Saryadi Saryadi Sendhang Nurseto Suci Widyawati Syamsiyah Syamsiyah Widayanto Widayanto Widiartanto Widiartanto Yulianta Restuadhi

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