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All Journal As-Syar'i : Jurnal Bimbingan & Konseling Keluarga RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL El-Mujtama: Jurnal Pengabdian Masyarakat Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal As-Syar’i: Jurnal Bimbingan & Konseling Keluarga
Nurhanifah Nurhanifah
UIN Sumatera Utara
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : El-Mujtama: Jurnal Pengabdian Masyarakat

 1 
Analisis Strategi Marketing, Brand Image (Personal Branding) serta Loyalitas terhadap Minuman Starbucks di Kalangan Remaja Milineal Nurhanifah Nurhanifah; Nazmi Wiki Kartika; Ahmad Husein; Masrona Harahap; Joni Romaito Ritonga; Cindy Indarti Kesuma
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 3 No 1 (2023): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (596.925 KB) | DOI: 10.47467/elmujtama.v3i1.2291

Abstract

Starbucks is a company that is popular among millennial teenagers, although the prices of food and drinks at the Starbucks company are quite expensive, but for some reason Starbucks remains a hangout place for today's millennial youth elite. Starbucks itself sells hot and cold drinks, coffee beans, salads, hot and cold sandwiches, sweet pastries, snacks and items such as glasses and tumblers. Founded in 1971 in Seattle as a local coffee roaster and retailer, Starbucks expanded rapidly. The Starbucks company that is growing rapidly and is very well known among millennial teenagers is the result of a marketing company itself that is able to promote its products well and can raise the image of its own Starbucks products in the eyes of millennial teenagers so that it becomes a favorite place for tongkorongan hits. Keywords : Marketing, Brand Image, Youth Loyalty To Starbucks Products
Citra Merek terhadap  Kepercayaan Konsumen Pada Keunggulan Produk Kosmetik MS Glow Nurhanifah Nurhanifah; Lana Sari Rkt; Anggun Dwi Nanda Nst; Nurhaida Nadila; Annisa Erina Nainggolan; Izky Putri Ramadhani
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 4 No 1 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i1.3336

Abstract

The goal of this study is to find out how much consumers trust Ms. Glow's beauty products, which has a big impact. This demonstrates that customers consider Ms. Glow's beauty products to be superior to those of rival brands or other brands. The Ms. Glow brand's products, according to customers, are of high quality and have a positive effect on the face when used. The business world always evolves over time, especially the cosmetic or beauty industry, which has become a necessity for every human being, both men and women, according to the explanation of the relationship or influence of brand image with brand loyalty and consumer trust with brand loyalty. The marketing communication strategies in this study start with marketing strategies based on the four Ps—product, price, places, and promotion. the kinds of promotions that were done and how satisfied customers were. The author employs a qualitative approach, and the author of this study employs a qualitative approach to explain the collected data. Keyword: Ms Glow, Effect of good image, Marketing Communication Strategy, Marketing Effectiveness
Co-Authors Ade Humairoh Husna Ahmad Husein Ajniver Hamnur Zebua Anggun Dwi Nanda NST Annisa Erina Nainggolan Aulia Wafa Brillian Heaby Ananda Cindy Indarti Kesuma Dirga Ayu Sulista Dirga Ayu Sulistia Fitrah Al Khairi Hasibuan Izky Putri Ramadhani Joni Romaito Ritonga Jumaidi Jumaidi Lana Sari Rkt Masrona Harahap Milla Rantika Muhammad Dhio Irzwansyah Muhammad Siddiq Muhammad Tohri Nayla Aidilla Sambas Nazmi Wiki Kartika Nurhaida Nadila Nurul Halisa Rika Wahyuni Parapat Yumna Wiladah Hasibuan Zurrahman Rifqi