Article Per Year (5 Year)
p-Index From 2019 - 2024
2.426
P-Index
This Author published in this journals
All Journal Jurnal Buana Informatika Proceeding SENDI_U Journal on Education Jurnal Manajemen dan Budaya Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Malcom: Indonesian Journal of Machine Learning and Computer Science Innovative: Journal Of Social Science Research Sanskara Manajemen dan Bisnis Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora West Science Interdisciplinary Studies The Eastasouth Journal of Learning and Educations West Science Interdisciplinary Studies Science Information System and Technology
Adi Nugroho Susanto Putro
STAB Negeri Raden Wijaya, Wonogiri, Jawa Tengah
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Proceeding SENDI_U

 1 
MARKET BASKET ANALYSIS PADA MOBILE CUSTOMER RELATIONSHIP MANAGEMENT Susanto Putro, Adi Nugroho S; ., Ernawati; Wisnubhadra, Irya
Proceeding SENDI_U 2015: SEMINAR NASIONAL MULTI DISIPLIN DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (301.66 KB)

Abstract

CV. Anugerah is a retail company in Solo which has four branches. CV. Anugerah sells products of stationery,clothes, and various accessoris. CV. Anugerah has 5.784 items things that every day are evenly 926 items sold.Some problems that CV. Anugerah often faces are there are many kinds of things sold there, the brand of the thingsfrequently changes into other brands; it makes the customers and the shokeepers frequently confused. To find thethings they need, it takes long time. A supermarket manager can learn more about the customers’ “shoppingpattern.” Market Basket Analysis can be done on the data of retail customers’transaction in the shop. The results ofthe analysis can be used to plan the markerting strategy or the advertisement and also the shop layout catalog design.Customer relationship management (CRM) has been broadly assumed as one methodology and organization processto interest and defend the customers through improving customers’ satisfaction and loyality. CRM technologies arecategorized into: Collaborative, Operational and Analytical. This research will develop a Market Basket Analysis onMobile Customer Relationship Management which can be used by management party of CV. Anugerah as theOperational and Analytical CRM in real time by mobile device. By creating this system, it is hoped that it canincrease the service and the turnover of CV. Anugerah Group.Keywords : Analisis Keranjang Pasar, FP-Growth, Mobile CRM
Co-Authors Adit Mohammad Aziz Agung Nugroho Arief Yanto Rukmana Ayu Ngurah Quintina Asthiti Baso Intang Sappaile Eri Mardiani Ernawati . Evelin Ragil Marjoni Marjoni Frendy Aru Fantiro Gamar Al Haddar Ikhsan Ikhsan Irya Wisnubhadra, Irya Legito Legito Lutfan Anas Zahir Meldawati Artayani Melinda Melinda Mochamad Suryadharma Moh. Erkamim Muhammad Azhar Irwansyah Muhammad Sabri Muhammad Umer Farooq Mujahid Muhammadong Muhatir Mokoginta Mumu Muzayyin Maq Nindi Permata Riau Nofri Yudi Arifin Nur Alim Hunawa Okki Setiya Wijaya Richardus Indra Gunawan Romi Mesra Sabil Mokodenseho Santi Paramita Sepriano Siti Nurjanah Ahmad Sultan Andilah Sunardi Sunardi Supriyandi Tera Lesma Yesi Nofia