Article Per Year (5 Year)
p-Index From 2019 - 2024
7.363
P-Index
This Author published in this journals
All Journal JURNAL ADMINISTRASI BISNIS JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Syntax Literate : Jurnal Ilmiah Indonesia J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Pendidikan Ekonomi (JURKAMI) JISIP: Jurnal Ilmu Sosial dan Pendidikan Dinamika Governance : Jurnal Ilmu Administrasi Negara Management Studies and Entrepreneurship Journal (MSEJ) JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Enrichment : Journal of Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Syntax Transformation Nusantara Science and Technology Proceedings Jurnal Revolusi Indonesia Jurnal Bisnis Indonesia El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam El-Mujtama: Jurnal Pengabdian Masyarakat Journal of Management and Business Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Administrasi Bisnis Jurnal Pengabdian Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal El-Mujtama: Jurnal Pengabdian Masyarakat
Rusdi Hidayat Nugroho
Fakultas Ilmu Sosial Dan Ilmu Politik, Program Studi Administrasi Bisnis Universitas Veteran Jawa Timur, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

Published : 61 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Syntax Transformation

 1 
Strategi Pemasaran Kosmetik pada Toko Gadjah Mada untuk Meningkatkan Penjualan Shinta Kumalasari; Rusdi Hidayat
Jurnal Syntax Transformation Vol 2 No 05 (2021): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v2i5.283

Abstract

This research was conducted at Gadjah Mada Shop on Jl. A.Yani No.72, Regency Jombang which is engaged in the retail business that sells cosmetic brands as the object of research. The purpose of this study was to determine and analyze marketing strategies to increase sales of wardah cosmetic products at Gadjah Mada Stores. The research method used is descriptive qualitative by using in-depth interview data collection techniques on owners, employees, consumers and customers, which are related to marketing strategies based on 4P marketing mix indicators (product, price, place, promotion), participatory observation. and documentation.From the results of research using SWOT, it can be concluded that Gadjah Mada Jombang Shop is in quadrant II position. This position is ST, ST uses strength to overcome threats, so that the SWOT diagram is located in Quadrant II, that is, the company has a big threat but there are strengths from the internal side of the company so that the strategy that must be determined is to use strength that takes advantage of long-term opportunities by means of strategy diversification in products or markets.
Co-Authors Acep Samsudin Aghisyna Dwi Inayah Fikamalina Agnesya Putri A. Agustin Nur Awaliah Ahmad Rifqi Utomo Alsya Puteri Pradanti Andarini, Sonja Andika Yuda Prasetya Anisa Larasati Anisah Yulinda Salsabila Assyafa Azharul Ilmy Bagus Helmi Dharmawan Banin, Citra Niqris Budi Prabowo Budi Prabowo Cahyanti, Devi Aprillia Cantika Aura Jahzy Devira Elsa Mei Shella Dhea Fitri Puspitayani Difta Octavia Saridewi Dinar Pramadhani Errina Eka Yahyaningtyas Fadlilah Arrahma Faisal Pratana Putra Fenny Ambarwati Fikia Siti Meisaroh Fira Rosida Fujiono Fujiono Gian Alfreda Wirawan Herlin Millenia Yustika Ardy Herninda Dara Puspita Ayu Hery Sandro Sijabat Ibnu Setyawan Ihza Aditama Samudra Ilham Asta Pangestu Ilham Asta Pangestu Indria Ikhtia Zahra Ine Febrian R Intan Permatasari Fitri A. Intan Puspita Dewi Kinanti Sekar Kirana Lia Nirawati Lia Nirawati Loqman Ananta Azaria Maghfirotika At-Tamama Zidan Maharani Ikaningtyas Maharani Ikaningtyas Mahendra Adani, Rakha Maulana, Muhammad Ferdy Meisha Farah Widyaningrum Muhammad Fauzy Hamdani Nanda Oktavia Niluh Nyiman Puspita Nuryananda, Praja Firdaus Poernomo, Edy Praditya, Erlangga Reyza Prithvi Angginy Kusdayanti R A Tania Eriezna Putri Rafika Athiyah Kurniawan Rasyidah, Resa Reza Zakaria Rhevuano Naoval Saputra Riska Faulia Rahma Safiinatul Jannah Noviyani Selvia Shinta Kumalasari Sofiyyah Wardah Widad Sonja Andarini Sonja Andarini Sonja Andarini Syafira Widya Uni Putri Taradiva Adisty Titan Baihaqi Akbar Nugroho Titit Mauladdawil Uchtisyah Alifyanti Vania Adella Margaretta Via Aldina Auva Vindha Fajar Ethika Wilhemus Dionysius Mario Randy Benge Yeni Khoirotul Janah Yuwanda, Allysa Edwina