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All Journal JURNAL ADMINISTRASI BISNIS JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Syntax Literate : Jurnal Ilmiah Indonesia J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Pendidikan Ekonomi (JURKAMI) JISIP: Jurnal Ilmu Sosial dan Pendidikan Dinamika Governance : Jurnal Ilmu Administrasi Negara Management Studies and Entrepreneurship Journal (MSEJ) JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Enrichment : Journal of Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Syntax Transformation Nusantara Science and Technology Proceedings Jurnal Revolusi Indonesia Jurnal Bisnis Indonesia El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam El-Mujtama: Jurnal Pengabdian Masyarakat Journal of Management and Business Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Administrasi Bisnis Jurnal Pengabdian Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal El-Mujtama: Jurnal Pengabdian Masyarakat
Rusdi Hidayat Nugroho
Fakultas Ilmu Sosial Dan Ilmu Politik, Program Studi Administrasi Bisnis Universitas Veteran Jawa Timur, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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Journal : El-Mujtama: Jurnal Pengabdian Masyarakat

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Strategi Pemasaran Digital dalam Meningkatkan Ekuitas Merek pada UMKM Sandangs Ilham Asta Pangestu; Rusdi Hidayat Nugroho
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 2 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i2.962

Abstract

This journal discusses digital marketing strategies used to enhance the brand equity of MSMEs (Micro, Small, and Medium Enterprises) on the Sandangs platform (PT Tirta Cipta Teknokreatif) in Surabaya City. In the constantly evolving digital era, MSMEs need to adopt effective marketing strategies to expand their market reach and build customer trust in their brand. Digital marketing includes various elements such as social media, websites, search engines, and online advertising campaigns. This journal presents various digital marketing strategies that are crucial for MSMEs and can be implemented to increase brand awareness. The aim of this journal is to deeply understand the role of digital marketing strategies in enhancing brand equity for MSMEs. It is hoped that by adopting relevant and effective strategies, MSMEs can harness the potential of the digital market to achieve greater success. This journal uses a literature study research method through a qualitative descriptive approach, where data is obtained from secondary sources based on previous research. Based on the results of this literature study, it is found that effective and relevant digital marketing strategies influence brand equity for a specific product, especially for MSMEs.
Co-Authors Acep Samsudin Aghisyna Dwi Inayah Fikamalina Agnesya Putri A. Agustin Nur Awaliah Ahmad Rifqi Utomo Alsya Puteri Pradanti Andarini, Sonja Andika Yuda Prasetya Anisa Larasati Anisah Yulinda Salsabila Assyafa Azharul Ilmy Bagus Helmi Dharmawan Banin, Citra Niqris Budi Prabowo Budi Prabowo Cahyanti, Devi Aprillia Cantika Aura Jahzy Devira Elsa Mei Shella Dhea Fitri Puspitayani Difta Octavia Saridewi Dinar Pramadhani Errina Eka Yahyaningtyas Fadlilah Arrahma Faisal Pratana Putra Fenny Ambarwati Fikia Siti Meisaroh Fira Rosida Fujiono Fujiono Gian Alfreda Wirawan Herlin Millenia Yustika Ardy Herninda Dara Puspita Ayu Hery Sandro Sijabat Ibnu Setyawan Ihza Aditama Samudra Ilham Asta Pangestu Ilham Asta Pangestu Indria Ikhtia Zahra Ine Febrian R Intan Permatasari Fitri A. Intan Puspita Dewi Kinanti Sekar Kirana Lia Nirawati Lia Nirawati Loqman Ananta Azaria Maghfirotika At-Tamama Zidan Maharani Ikaningtyas Maharani Ikaningtyas Mahendra Adani, Rakha Maulana, Muhammad Ferdy Meisha Farah Widyaningrum Muhammad Fauzy Hamdani Nanda Oktavia Niluh Nyiman Puspita Nuryananda, Praja Firdaus Poernomo, Edy Praditya, Erlangga Reyza Prithvi Angginy Kusdayanti R A Tania Eriezna Putri Rafika Athiyah Kurniawan Rasyidah, Resa Reza Zakaria Rhevuano Naoval Saputra Riska Faulia Rahma Safiinatul Jannah Noviyani Selvia Shinta Kumalasari Sofiyyah Wardah Widad Sonja Andarini Sonja Andarini Sonja Andarini Syafira Widya Uni Putri Taradiva Adisty Titan Baihaqi Akbar Nugroho Titit Mauladdawil Uchtisyah Alifyanti Vania Adella Margaretta Via Aldina Auva Vindha Fajar Ethika Wilhemus Dionysius Mario Randy Benge Yeni Khoirotul Janah Yuwanda, Allysa Edwina