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All Journal Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Manajemen dan Bisnis Kreatif Jurnal Buana Pengabdian Jurnal Pengabdian Masyarakat Nusantara
Dexi Triadinda
Universitas Buana Perjuangan Karawang
Religion Humanities Automotive Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

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Pengaruh Lokasi dan Media Sosial sebagai Bentuk Promosi terhadap Keputusan Pembelian pada Kopi Uwak Yunita Dwi Pratiwi; Netti Nurlenawati; Dexi Triadinda
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.5317

Abstract

This study aims to explain the effect of location and promotion through Instagram social media on purchasing decisions both partially and simultaneously using quantitative analysis methods with a verification descriptive research type. Determination of the number of samples using the Cochran formula with sampling techniques using purposive sampling. Collecting data using a questionnaire and analysis using multiple linear regression with SPSS27 software. The results showed 1) Location for Uwak Coffee consumers obtained very good criteria 2) Promotion through Instagram social media for Uwak Coffee consumers obtained very good criteria 3) Purchase decisions for Uwak Coffee consumers obtained good criteria 4) Location partially had positive and significant effects on purchasing decisions of Uwak Coffee 5) Promotion through Instagram social media has a positive and significant effect on purchasing decisions of Uwak Coffee 6) Location and promotion through Instagram social media simultaneously have a positive and significant effect on purchasing decisions of Uwak Coffee with a value of 27.1%.
Co-Authors Aji Tuhagana Dini Yani Djuliana Fathurrohman Dwi Epty Dwi Epty Hidayaty Dwi Epty Hidayaty Indri Pratiwi Putri Indriyani Indriyani Karthika Dwi Jayanti Martani Aji Miya Mailla Sofy Muhammad Sawir Muhsin Efendi Netti Nurlenawati Octha Farras Robih Rengga Madya Pranata Robby Fauji Silviana Rohman Yunita Dwi Pratiwi