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All Journal JURNAL ILMIAH HOSPITALITY MANAGEMENT Enrichment : Journal of Management Journal of Tourism and Interdiciplinary Studies Jurnal Ilmiah Hospitality Management Jurnal Ilmiah Pariwisata dan Bisnis Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia
Made Widya Paramitha
Institut Pariwisata Dan Bisnis Internasional
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Enrichment : Journal of Management

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The Influence Of Service Quality And Arak Menu On Customer Satisfaction Of Angkringan/Nge-Stop In Denpasar Bali Firman Sinaga; Firlie Lanovia Amir; Made Widya Paramitha
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.81 KB) | DOI: 10.35335/enrichment.v12i5.866

Abstract

Based on the Central Bureau of Statistics for the Province of Bali in 2020, the number of restaurants is 2,864 restaurants and the Denpasar area has reached 582 restaurants. Each restaurant has a different sales strategy and tries to get as much revenue as possible. From the above data it can be seen that the competition for restaurants/eateries/angkringan in the Denpasar area is very tight, especially in terms of product innovation (menu), food and beverage quality and service quality offered to customers. In an effort to increase customer satisfaction according to needs and desires, it is necessary to prioritize food and beverage quality, service quality in addition, as an effort to increase repurchase. This research is a quantitative study using multiple linear regression analysis and Coefficient of Determination analysis, using the SPSS for Windows version 2.0 program. with the stepwise method. The results of this study are that partially Service Quality has a positive and significant effect on customer satisfaction of Angkringan/Nge-Warung in Denpasar and Menu Arak has a positive and significant effect on customer satisfaction of Angkringan/Nge-Warung in Denpasar.
Strawberry pick tourism marketing strategy in Pancasari Village, Sukasada, Buleleng Febianti Febianti; Made Widya Paramitha
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.1007

Abstract

This study shows recommendations on how marketing strategy could be implemented to object researched Pancasari Village that is located in Buleleng Regency, is very potential for farming and agriculture. One of the most popular commodity is strawberry. Along with fast tourism development in Bedugul district, strawberry picking interest more tourist to come. However, there are some evaluation dan development should be taken into consideration, especially in terms of marketing mix (7P), includes product, place, promotion, price, physical evidence, process and people. Hence, it is also needed to evaluate segmenting, targeting, and positioning. This study using qualitative descriptive SWOT analysis and observation with in-depth interview. Results of the study.
Co-Authors A.A. Ayu Arun Suwi Arianty Amir, Firlie Lanovia Febianti Febianti I Putu David Adi Saputra Luh Eka Susanti Ni Made Ega Puspitasari Ni Made Sri Rahayu Ni Putu Isha Aprinica Putu Devi Rosalina Sinaga, Firman