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All Journal MUHARRIK: JURNAL DAKWAH DAN SOSIAL Journal of Humanities and Social Studies LEGAL BRIEF JPB Jurnal Indonesia : Manajemen Informatika dan Komunikasi Berajah Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Ilmu Komunikasi Dan Media JISOS: Jurnal ilmu sosial PENDALAS: Jurnal Penelitian Tindakan Kelas dan Pengabdian Masyarakat Journal of Creative Student Research Multiverse: Open Multidisciplinary Journal Communication & Social Media Jurnal Ilmu Sosial, Humaniora dan Seni Gudang Jurnal Multidisiplin Ilmu Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Abdul Rasyid
Universitas Islam Negeri Sumatera Utara
Religion Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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Journal : Jurnal Indonesia : Manajemen Informatika dan Komunikasi

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ANALISIS SEMIOTIKA JOHN FISKE TENTANG INSECURE TERHADAP STANDAR KECANTIKAN PEREMPUAN DALAM FILM IM PERFECT Kartika Khairana; Abdul Rasyid
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 4 No. 3 (2023): Jurnal Indonesia : Manajemen Informatika dan Komunikasi (JIMIK)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v4i3.304

Abstract

The rapid development of today's communication media, film has become a medium that conveys information in a unique way. Related to the film Imperfect (Career, Love & Scales) which was directed by Ernest Prakasa, it provides a discussion about the standard of female beauty in society and the people around it. The main character Rara in the film Imperfect (Career, Love & Scales) experiences related demands from women's beauty standards that make Rara feel insecure about her beauty. The purpose of this study is to describe how to deal with insecurity about the beauty standards that apply in the surrounding environment in the film Imperfect (Career, Love & Scales) for the main character Rara. This study uses descriptive qualitative research methods with John Fiske's semiotic theory to understand the meaning of the reality level at the representational level at the ideological level. The results of this study indicate that there is a feeling of insecurity due to physical conditions that are not in accordance with applicable beauty standards and make peace with Rara's insecurity. Finally, Rara, in the main character of the film Imperfect (Career, Love & Scales), who previously felt insecure about herself, tried and was determined to be like a beautiful woman and have an ideal body, now she proves her determination through the changes in herself that she has always wanted. to be a woman with standard beauty in general. Now he can accept and make peace with himself and love himself well.
ANALISIS PENGGUNAAN MEDIA SOSIAL MICHAT SEBAGAI ALAT TRANSAKSI SEKSUAL DI KOTA MEDAN Muhammad Rizky Fauzi; Abdul Rasyid
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 4 No. 3 (2023): Jurnal Indonesia : Manajemen Informatika dan Komunikasi (JIMIK)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v4i3.312

Abstract

This study aims to identify the factors that influence the use of MiChat as a transaction tool in the city of Medan and explain the mechanism of the transaction system. The research method used is descriptive research, which aims to provide an explanation and validation of a phenomenon under study. This descriptive research is focused on analyzing the use of MiChat social media as a means of sexual transactions in the city of Medan. The research approach used is qualitative, which produces descriptive data in the form of written or spoken words. In this study, researchers used a qualitative approach with the aim of uncovering data described by data sources and participants, so that they can obtain quality research results naturally to obtain quality results from the research conducted.
REPRESENTASI FEMINISME DALAM IKLAN KECAP ABC “SUAMI SEJATI MAU MASAK” Ferdial Fahrul Rozi; Abdul Rasyid
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 4 No. 3 (2023): Jurnal Indonesia : Manajemen Informatika dan Komunikasi (JIMIK)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v4i3.327

Abstract

The kecap ABC advertisement for the suami Sejati Mau Masak edition is a series in the gender equality campaign created by Heinz ABC Indonesia. Through this series of advertisements, it is made as a form of appreciation to women who have done domestic work, especially cooking. In this ad, many messages of feminism are shown visually in every scene. The purpose of this research is to analyze how the message of feminism is contained in the Ketchup ABC advertisement of “suami sejati mau masak” using Rolnad Barthes's semiotic theory approach. In this study, it was carried out using descriptive qualitative research methods by collecting data, conducting analysis, making discussions and conclusions. The results of this study are an analysis of various scenes from the ABC soy sauce of Suami Sejati Mau Masak which is considered to have a feminist message using Roland Barthes's theoretical approach discussing denotative, connotative and myth development.
Co-Authors Achiriah Achiriah Adma Wijaya Ahmed Fernanda Desky Aldino Mazuda Alfian Alfian Anang Anas Azhar Aulia Kamal Camelia Asmawiyah Deni, Indira Fatra Elsa Khoriah Saqina Ferdial Fahrul Rozi Fia Adilla Haikal Umairi Hasan Sazali Indah Mahfiza Pratama Jepri Adrianto Kartika Khairana M. Yoserizal Saragih Maimunah Boru Nasution Maulida Rahmi Nasution Muhammad Alfikri Muhammad Rizky Fauzi Nadia Dwi Santika Neila Susanti Nurfauzah Rahmah Nurita Elvira Nursapia Harahap Randy Muhammad Hanif Riri Stepani Rizka Fadhilatil Ummi Rizky Fitri Ramadhani Sakti Ritonga Tria Fricila Zendha Jepani Anjerini Zuhriah Zuhriah