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All Journal Sistemasi: Jurnal Sistem Informasi JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI Computer Science and Information Technologies Malcom: Indonesian Journal of Machine Learning and Computer Science
Arif Marsal
Universitas Islam Negeri Sultan Syarif Kasim Riau
Computer Science & IT Electrical & Electronics Engineering Engineering

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Implementation of the internet of things on smart posters using near field communication technology in the tourism sector Muhammad Luthfi Hamzah; Astri Ayu Purwati; Sutoyo Sutoyo; Arif Marsal; Sarbani Sarbani; Nazaruddin Nazaruddin
Computer Science and Information Technologies Vol 3, No 3: November 2022
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/csit.v3i3.p194-202

Abstract

Tourism promotion in Pekanbaru is one step in increasing the number of tourists visiting Pekanbaru City. Through tourism promotion, tourists will find out where the locations are in Pekanbaru and information related to these tourist objects. This research aims to design a tourism promotion system using near-field communication (NFC) smart posters using smartphones in the city of Pekanbaru and apply NFC technology to Android smartphones in the city of Pekanbaru. Promote tourism in the city of Pekanbaru. They were testing this application with the System Usability Score, which had a good score of 74.30. This study shows that the planning and modeling of the smart poster system using NFC technology makes it easier to identify important information for every tourism activity in Pekanbaru. The results of this study are the design and product of an intelligent poster using NFC on an Android smartphone that can help users achieve information so that it is more effective and efficient.
USABILITY EVALUATION ON THE NEW STUDENT ADMISSIONS SYSTEM USING THE HEURISTIC EVALUATION METHOD nurhaliza azzini; Idria Maita; Tengku Khairil Ahsyar; Fitriani Muttakin; Siti Monalisa; Arif Marsal
JATISI (Jurnal Teknik Informatika dan Sistem Informasi) Vol 10 No 2 (2023): JATISI (Jurnal Teknik Informatika dan Sistem Informasi)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat (LPPM) STMIK Global Informatika MDP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/jatisi.v10i2.4099

Abstract

The Dumai College of Technology (STT) has implemented a New Student Admission System for prospective students to register online. Based on the results of interviews with the SPMB manager, during its implementation there has never been a usability evaluation. So that the SPMB manager does not know what user needs or problems experienced by system users are. Therefore, researchers conducted usability research. The purpose of this study is to measure the success rate of the New Student Admission System by using the Heuristic Evaluation method so that it can provide recommendations to the manager of the New Student Admission System for future system improvements to meet user needs. The results of the research questionnaire there are 93 data respondents who use SPMB. Based on the results of the usability evaluation on the STT Dumai New Student Admission System, it was found that the total percentage of respondents was found to be 65.2% which can be said that the SPMB STT Dumai was "Good", while the results of the total percentage of respondents were not found, namely 34.8% which can be said to be "Not Good" for the SPMB STT Dumai. ” for system users. From the usability results found 4 statements that get the lowest percentage value which means it is not successful and needs to be improved. The results of the recommendations obtained in the SPMB can be used as an illustration for improvement.
Analisis Loyalitas Pelanggan Business To Business Berdasarkan Model RFM Menggunakan Algoritma Fuzzy C-Means: Business to Business Customer Loyalty Analysis Based on RFM Model Using Fuzzy C-Means Algorithm Al-Yasir Al-Yasir; M. Afdal; Zarnelly Zarnelly; Arif Marsal
MALCOM: Indonesian Journal of Machine Learning and Computer Science Vol. 4 No. 1 (2024): MALCOM January 2024
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/malcom.v4i1.1163

Abstract

PT. XYZ merupakan perusahaan yang bergerak di bidang distributor atap plastik dan Aluminium Composit Panel (ACP) yang mengadopsi model usaha B2B. Saat ini strategi yang digunakan oleh PT. XYZ masih belum berfokus pada segmentasi pelanggan dan masih memperlakukan setiap pelanggan dengan sama. Selain itu data penjualan yang terdapat ribuan lebih riwayat transaksi hanya digunakan sebagai arsip yang seharusnya dapat digunakan untuk pengembangan strategi perusahaan. Berdasarkan hal tersebut, penelitian ini melakukan segmentasi pelanggan pada PT. XYZ menggunakan model RFM dan algoritma FCM untuk menganalisis pelanggan bersasarkan karakteristik dan perilakunya. Data yang digunakan terdiri dari 9163 transaksi yang memuat 494 pelanggan. Untuk mendapatkan jumlah cluster yang optimal maka dilakukan pengujian pada jumlah cluster yaitu 2-10. Hasilnya menunjukkan 2 cluster sebagai jumlah yang terbaik dengan nilai DBI 0,4908. Cluster 1 yang terdiri dari 387 pelanggan dikategorikan sebagai loyal customer sedangkan cluster 2 yang terdiri dari 107 pelanggan dikategorikan sebagai lost customer. Sebagai pelanggan yang loyal, perusahaan perlu memberikan apresiasi untuk mempertahankan hubungan baik dengan pelanggan seperti memberikan diskon, ataupun penawaran khusus. Kemudian untuk segmen lost customer, perusahaan perlu mengambil langkah yang tepat untuk mencoba memulihkan hubungan dengan pelanggan dan menganalisis faktor dan penyebab pelanggan pada segmen ini beralih ke perusahaan lain.
Usability Evaluation of Pekanbaru dalam Genggaman Application using System Usability Scale (SUS) Thariq Pratama Putera; Angraini Angraini; Eki Saputra; Megawati megawati; Mona Fronita; Arif Marsal
Sistemasi: Jurnal Sistem Informasi Vol 13, No 2 (2024): Sistemasi: Jurnal Sistem Informasi
Publisher : Program Studi Sistem Informasi Fakultas Teknik dan Ilmu Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/stmsi.v13i2.3782

Abstract

One of the e-Government applications that has been implemented at the Pekanbaru City Statistics and Information Communication Service is the Pekanbaru Application in Your Hand. This application has been running for approximately 2 years since it was launched on September 2, 2021 and has not undergone any assessment using specific standard methodologies to gauge end-user satisfaction levels. The purpose of this research is to assess the user-friendliness of the Pekanbaru In Hands Application website through the utilization of the System Usability Scale (SUS) method. The SUS method, known for its validity and reliability, offers a straightforward application. It comprises ten questions formulated by John Brooke, and the outcomes are presented as scores ranging from 0 to 100.. The 65 respondents consisted of ASN and non-ASN employees from the Pekanbaru City Communications, Statistics and Informatics Service. The result obtained from the SUS calculation is 59, for the adjective assessment category including ok, with a scale value of F, and including marginally low for the acceptability range category where the application can be accepted but the level of acceptance is still low. This indicates that enhancements are required for the application to achieve a higher acceptance rate. This research produces 4 suggestions for enhancing solutions, serving as valuable references in forthcoming application development.
Co-Authors Al-Yasir Al-Yasir Angraini Angraini Astri Ayu Purwati Eki Saputra Fitriani Muttakin Idria Maita M. Afdal Megawati Megawati Mona Fronita Muhammad Luthfi Hamzah Nazaruddin Nazaruddin nurhaliza azzini Sarbaini Sarbaini Siti Monalisa Sutoyo Sutoyo Tengku Khairil Ahsyar Thariq Pratama Putera Zarnelly Zarnelly