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All Journal Jurnal Forum Kesehatan : Media Publikasi Kesehatan Ilmiah Open Access DRIVERset Eduvest - Journal of Universal Studies
Aisyah Nurjanah
IAIN Syekh Nurjati Cirebon
Aerospace Engineering Humanities Computer Science & IT Education Health Professions Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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Journal : Eduvest - Journal of Universal Studies

 1 
Innovation Strategy and Product Development to Increase Company Competitiveness in Digital Era Sayudin Sayudin; Aisyah Nurjanah; Aldian Yusup
Eduvest - Journal of Universal Studies Vol. 3 No. 5 (2023): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v3i5.814

Abstract

The development of technology and digitalization affects various aspects of life, including in the business world. Competition in the business world is getting tighter, so the right product innovation and development strategy is needed to improve the company's competitiveness. Therefore, this research was conducted to understand product innovation and development strategies that can help improve the competitiveness of companies in the digital era. The purpose of this research is to analyze product innovation and development strategies that can improve the competitiveness of companies in the digital era. This research uses a qualitative approach. Data was collected through documentation studies. The data was then analyzed descriptively with content analysis techniques. The results showed that product innovation and development strategies carried out by companies in the digital era include the use of information and communication technology, product research and development, collaboration with other parties, and product diversification. These product innovation and development strategies are considered effective in increasing the company's competitiveness in the digital era
Music Event Marketing Communication Analysis in Increasing Visitor Participation Siti Munawaroh; Aisyah Nurjanah
Eduvest - Journal of Universal Studies Vol. 3 No. 6 (2023): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v3i6.824

Abstract

Music events are an increasingly popular form of activity in Indonesia. These activities are usually held to entertain the public and can have a positive impact on the development of the music industry in Indonesia. In organizing music events, the organizers need an effective marketing strategy to increase visitor participation. Therefore, this study aims to analyze the marketing communication of music events in increasing visitor participation. The purpose of this study is to analyze the marketing communication of music events and how these marketing strategies can increase visitor participation. This research uses a qualitative approach with a case study approach. Data is collected through interviews with the organizers, literature studies through journals, books other information relevant to the research such as brochures, advertisements, and social media used to promote music events. The data obtained will be analyzed using content analysis to understand the content of the messages conveyed in the promotion of music events. The results show that an effective marketing strategy can increase visitor participation in music events. Clear and easy-to-understand promotional messages, as well as the use of social media as an effective promotional tool, are important factors in increasing visitor participation. In addition, experience and brand image are also factors that influence visitor participation in music events. This research also shows that music event organizers need to evaluate and develop their marketing strategies to increase the effectiveness of music event promotion in the future.
The Analysis of Authentic Materials Usage in Teaching English as a Second Language Haryati Haryati; Aisyah Nurjanah; Sayudin Sayudin
Eduvest - Journal of Universal Studies Vol. 3 No. 6 (2023): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v3i6.825

Abstract

English is an important language to master today, so English needs to be taught to children from an early age. However, in teaching English as a second language, various materials are needed that facilitate understanding, one of which is authentic material. This study aims to determine the effectiveness of using authentic material in teaching English as a second language. This research uses a descriptive method with a qualitative approach supported by documentation methods for data collection. The results showed that the use of authentic material in teaching English as a second language is very effective, considering that English needs to be taught to students from an early age. Thus, the need for various teaching methods that need to be done so that English can be understood, one of which is authentic material, because this authentic material is related to real events that occur to students, authentic material is easier for students to understand and accept.
Co-Authors Agus Rohmat Hidayat Aldian Yusup Devi Handayani Eline Charla Sabatina Bingan Eva Fauzia Hanipah Hanipah Haryati Haryati Hatini, Erina Eka Hilyah Farhany Faradilla Nur Saebah Rafi Farizki Sayudin Sayudin Siti Hapsah Pahira Siti Munawaroh Sofia Mawaddah