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All Journal JURNAL RELASI STIE MANDALA JEMBER UNEJ e-Proceeding Journal of Aquaculture Science Jurnal Penelitian IPTEKS Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Economics and Digital Business Review Community Empowerment Jurnal Penelitian Ilmu Sosial dan Eksakta Neo Journal of economy and social humanities Relasi : Jurnal Ekonomi SENMEA
Elok Rosyidah
Program Studi Manajemen, Universitas 17 Agustus 1945 Banyuwangi
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences

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Journal : Community Empowerment

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Pengembangan Pendidikan dan Skill Kewirausahaan untuk Komunitas Wirausaha Mahasiswa dan Alumni Universitas 17 Agustus 1945 Banyuwangi Dian Arief Pradana; Herdiana Dyah Susanti; Rifka Arinda Noviasari; Winda Hurotul 'Aini; Moh. Fahrurrozi; Elok Rosyidah
Community Empowerment Vol 6 No 2 (2021)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (353.618 KB) | DOI: 10.31603/ce.4487

Abstract

Jumlah mahasiswa aktif Untag Banyuwangi berdasarkan pada tahun genap akademik 2019/2020 sebanyak 4099 mahasiswa. Pada kegiatan PPK tahun 2019 dari 100 mahasiswa yang mendaftar hanya 20 yang didampingi secara intensif dan hanya 5 yang sampai sekarang bisa berhasil. Dari 20 mahasiswa tersebut belum ada yang memiliki business plan, mahasiswa dan alumni hanya sekedar berbisnis tanpa mempunyai perencanaan dalam business plan. Dengan melihat tingginya minat mahasiswa dan alumni yang ingin mengikuti PPK di Untag Banyuwangi, maka perlu dilakukan pendampingan kewirausahaan mahasiswa dan alumni tahun 2020 untuk membuat perencanaan bisnis. Pelaksanaan PPK di Untag Banyuwangi dilaksanakan dengan tahapan campaign program pengembangan kewirausahaan, live instagram cara gampang bikin iklan yang menghasilkan banyak pelanggan, live instagram cara meledakkan omset lewat marketplace, pelatihan dan pendampingan dalam beberapa sesi webinar 1 dengan tema “Branding untuk usaha mahasiswa”, webinar 2 dengan tema “Bangun bisnis milyaran, modal recehan”, webinar 3 dengan tema “Jurus Ampuh menguasai bisnis kuliner”, pendampingan strategi bisnis dan pengembangan pembelajaran virtual menggunakan Massive Online Open Course Program Pengembangan Kewirausahaan 2020. Dengan pendampingan kewirausahaan melalui PPK tahun 2020 mahasiswa dan alumni memiliki business plan dan dapat dijadikan sebagai acuan melakukan bisnis secara tepat sehingga dapat meningkatkan omset.
Entrepreneurship development program: Branding and marketing innovation during the pandemic Dian Arief Pradana; Herdiana Dyah Susanti; Rifka Arinda Noviasari; Winda Hurotul ‘Aini; Moh. Fahrurrozi; Elok Rosyidah; M. Iswahyudi
Community Empowerment Vol 6 No 11 (2021)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (444.507 KB) | DOI: 10.31603/ce.5477

Abstract

The Covid-19 pandemic has resulted in many businesses experiencing a slump. The decline occurred because businesses were not ready to adapt to changing consumer preferences. Shops and supermarkets, which are usually crowded with consumers, are now suddenly deserted because consumers prefer to stay at home. Business owners must innovate, especially in terms of marketing to maintain their existence during the pandemic. This activity aims to improve the entrepreneurial skills of students and alumni to survive during the pandemic. The method of implementing this entrepreneurship development program is carried out in the form of a webinar with the theme Branding and Marketing Innovation During the Covid-19 Pandemic. The total number of participants is approximately 80 students and alumni. The results of the activity showed that the webinar activity really helped the participant's business to be able to grow and survive the pandemic. It is hoped that this webinar can increase creativity and bring up participant innovation to become strong entrepreneurs in the midst of the COVID-19 pandemic.
Co-Authors Alfian NurRohman Arif Rahman Hakim Dian Arief Pradana Diana Sulianti K Tobing Evelina Meisya Herdiana Dyah Susanti Hurin In Lia Amalia Qory Isti Fadah Iva Maskunatin Kurnia Riesty Utami M. Iswahyudi Moh. Fahrurrozi Mohamad Irfan Ni Kadek Yuliandari Ni Made Nadia Suta P Priangga Eko Saputra Rifka Arinda Noviasari Sahru Romadloni Shelvi Salsabila Sinta Tri Lestari Wardha Nilawati Winda Hurotul ‘Aini