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All Journal JURNAL RELASI STIE MANDALA JEMBER UNEJ e-Proceeding Journal of Aquaculture Science Jurnal Penelitian IPTEKS Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Economics and Digital Business Review Community Empowerment Jurnal Penelitian Ilmu Sosial dan Eksakta Neo Journal of economy and social humanities Relasi : Jurnal Ekonomi SENMEA
Elok Rosyidah
Program Studi Manajemen, Universitas 17 Agustus 1945 Banyuwangi
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences

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Journal : SENMEA

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BANYUWANGI REBOUND: REBRANDING NILAI BATIK BANYUWANGI SEBAGAI UPAYA EDUKASI KEARIFAN LOKAL DAN STRATEGI PENINGKATAN PENJUALAN BATIK PASCA PANDEMI COVID-19 Elok Rosyidah
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS NUSANTARA PGRI KEDIRI

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Abstract

Banyuwangi Rebound is one of the superior work programs of the Banyuwangi Regency Government in the process of recovering the economic sector. The art of batik in Indonesia has been known since the days of the Majapahit kingdom and continues to grow until the next kingdom and its kings. Batik is generally widespread in Indonesia and particularly in Java after the 18th century or early 19th century (Akhmad, 2016: 3). Banyuwangi in an effort to preserve and introduce Banyuwangi batik by holding the Banyuwangi Batik Festival (BBF) every year. The theme of the different BBF events each year gives a special impression to the visitors. The method used in this research is descriptive qualitative. The process of establishing the rebranding of Banyuwangi batik values ​​as an effort to educate local wisdom and increase sales of Batik in Banyuwangi requires the formulation of strategies that are right on target so that it can be realized. The realization of shared ideals related to preserving the value of batik through education of batik local wisdom and increasing sales of Batik in Banyuwangi can be achieved through strategic steps with a spirit of togetherness and collective awareness.
Co-Authors Alfian NurRohman Arif Rahman Hakim Dian Arief Pradana Diana Sulianti K Tobing Evelina Meisya Herdiana Dyah Susanti Hurin In Lia Amalia Qory Isti Fadah Iva Maskunatin Kurnia Riesty Utami M. Iswahyudi Moh. Fahrurrozi Mohamad Irfan Ni Kadek Yuliandari Ni Made Nadia Suta P Priangga Eko Saputra Rifka Arinda Noviasari Sahru Romadloni Shelvi Salsabila Sinta Tri Lestari Wardha Nilawati Winda Hurotul ‘Aini