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All Journal JURNAL RELASI STIE MANDALA JEMBER UNEJ e-Proceeding Journal of Aquaculture Science Jurnal Penelitian IPTEKS Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Economics and Digital Business Review Community Empowerment Jurnal Penelitian Ilmu Sosial dan Eksakta Neo Journal of economy and social humanities Relasi : Jurnal Ekonomi SENMEA
Elok Rosyidah
Program Studi Manajemen, Universitas 17 Agustus 1945 Banyuwangi
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences

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Journal : UNEJ e-Proceeding

 1 
REBRANDING NILAI-NILAI BATIK JEMBER SEBAGAI UPAYA EDUKASI DAN MEWUJUDKAN SEGMENTASI PRODUK LOKAL JEMBER Elok Rosyidah
UNEJ e-Proceeding Dinamika Global: Rebranding Keunggulan Kompetitif Berbasis Kearifan Lokal
Publisher : UPT Penerbitan Universitas Jember

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Abstract

Batik is the result of a craft that has high artistic value and has become part of Indonesian culture, especially Javanese culture since long. Batik has spread to remote corners of the country in Indonesia not only in cities like Yogyakarta, Solo and Pekalongan famous for its batik industry centers. At the eastern end of the island of Java that is in the city of Jember existing batik industrial center. Shaping the image of batik Jember values is not enough to make and sell batik to the public, but there needs to education and socialization of batik itself. Characteristic of batik Jember developed in the society contains values then in actulization by batik artist that people easily remember and accept that characteristic is not out of cultures in Jember. Segmentation batik Jember also worth noting, remember people Jember identical with the Pandalungan which have diverse characteristics, lifestyle and behaviour, so that  producers need to think about and define marketing strategies, even an active role of local goverments is crucial to encourage batik Jember be one icon in Jember and is recognized and is known nationally and internationally.
Difference Strategy and Innovation in Competitive Advantage to Increasing Sales in Godho Batik Banyuwangi Elok Rosyidah
UNEJ e-Proceeding 2021: International Conference on Management, Business, and Technology (ICOMBEST) 2021
Publisher : UPT Penerbitan Universitas Jember

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Various batik industries are emerging and display different competitive advantages, ranging from motifs, raw materials, production processes, marketing strategies and various elements that support them. Godho Batik is increasingly recognized by the wider community through its characteristics. Various achievements, product quality and new product innovations and implemented marketing resulted in an increase in sales at Godho Batik. Innovation can be one of the factors in order to survive in the market by providing value over other batik industries. Sales of an industry above the average of other competitors can be owned if through competitive advantage. This study aims to analyze the strategy of differentiation and innovation in competitive advantage to increase sales of Godho Batik products. This research uses a descriptive qualitative approach. Data were collected through observation, interview and documentation techniques. The results show that image and product are the focus of differentiation strategy in this study, while product innovation and marketing innovation are the focus of innovation in this study. Differentiation and innovation strategies in an effort to increase sales of Godho Batik can be proven from sales turnover data which continues to increase from year to year and can maintain itself in a competitive market position. Keywords: Competitive advantage, differentiation strategy, product innovation
Co-Authors Alfian NurRohman Arif Rahman Hakim Dian Arief Pradana Diana Sulianti K Tobing Evelina Meisya Herdiana Dyah Susanti Hurin In Lia Amalia Qory Isti Fadah Iva Maskunatin Kurnia Riesty Utami M. Iswahyudi Moh. Fahrurrozi Mohamad Irfan Ni Kadek Yuliandari Ni Made Nadia Suta P Priangga Eko Saputra Rifka Arinda Noviasari Sahru Romadloni Shelvi Salsabila Sinta Tri Lestari Wardha Nilawati Winda Hurotul ‘Aini