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All Journal Indonesian Journal of Tourism and Leisure JELAJAH: Journal of Tourism and Hospitality Jurnal Dehasen Untuk Negeri
Yulita Suryantari
Universitas Terbuka
Arts Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Environmental Science Public Health Social Sciences Other

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THE DEVELOPMENT OF CIPATUJAH BEACH'S POTENTIAL AS A TOURISM DESTINATION IN TASIKMALAYA REGENCY Hubertina Ngarbingan; Yulita Suryantari
JELAJAH: Journal of Tourism and Hospitality Vol. 4 No. 2 (2022)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v4i2.4074

Abstract

The purpose of this research is to determine the potency that can be developed in Cipatujah Beach as a tourism destination in Tasikmalaya Regency. The potency of Cipatujah Beach is categorized based on Cooper theory (2000), those are 4 A aspects: attraction, accessibility, amenities and ancillary. Based on the results of data analysis, Cipatujah Beach has been qualified to reach those aspects with the right development plan. The research method that is used in this research is descriptive qualitative method. The techniques of collecting the data are in-depth interview, observation, and triangulation. The technique of analyzing the data is SWOT analysis. The result of this research shows that Cipatujah Beach can be developed as a tourism destination by utilizing those aspects optimally. Besides, cooperation of stakeholders, local people and tourism industry is very required to create a good and systematic development, to keep the tourism sustainability. Tourism sustainability is an appropriate approach of Cipatujah Beach development as a considered tourism destination for the next generation without defaces the originality of tourism destination. Keywords: Attraction, Accessibility, Amenity, Ancillary, Sustainability Tourism.
Optimalisasi Pemasaran Digital Kampung Ekowisata Ciwaluh, Kabupaten Bogor Ni Wayan Marsha Satyarini; Andy Mulyana; Hubertina Karolina Ngarbingan; Anisa Zahwa Akbara; Nihan Anindyaputra Lanisy; Yulita Suryantari
Jurnal Dehasen Untuk Negeri Vol 2 No 1 (2023): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v2i1.3647

Abstract

Kampung Ciwaluh, terletak di Desa Wates Jaya, Cigombong, Bogor, memiliki potensi sumber daya alam yang indah, mulai dari aliran sungai, air terjun, kebun kopi, dan persawahan. Sejak tahun 2001, telah dibentuk Kelompok Sadar Wisata (pokdarwis) Ciwaluh. Pokdarwis kampung Ciwaluh bertujuan menjadikan Kampung Ciwaluh sebagai kampung ekowisata. Salah satu masalah yang dihadapi pokdarwis adalah kesulitan dalam pemasaran dikarenakan terbatasnya sumber daya manusia (SDM) yang memahami pentingnya literasi digital, sehingga metode pemasaran masih menggunakan metode konvensional. Berdasarkan permasalahan tersebut, maka diperlukan upaya meningkatkan kemampuan SDM untuk pemasaran secara digital melalui program pengabdian masyarakat. Kegiatan dilaksanakan dari bulan Maret hingga November 2022. Metode pelaksanaan dimulai dari: 1) Tahap perencanaan dan observasi; 2) Tahap pelaksanaan; a. Pelatihan pemasaran digital dan identifikasi kebutuhan website b. Pendampingan pembuatan logo dan website c) Pelatihan pengelolaan website dan pembuatan paket wisata d) Pendampingan pengiklanan online; 3) Monitoring dan Evaluasi. Target yang telah dicapai dari abdimas ini adalah terciptanya website dengan domain Ciwaluh.com dan logo branding kampung ekowisata Ciwaluh, terealisasinya iklan sebagai promosi digital melalui FB, Instagram, dan Google Ads, juga pelatihan mengenai pengelolaan website serta strategi pemasaran digital. Kedepannya, diharapkan pemasaran melalui media digital ini dapat lebih efektif efisien untuk meningkatkan jumlah pengunjung yang datang ke ekowisata Ciwaluh.
Impact of Destination Images and E-WOM on Urban Millenial Decision to Visit Tourism Potential City Anisa Zahwa Akbara; Yulita Suryantari
Indonesian Journal of Tourism and Leisure Vol 5, No 1 (2024)
Publisher : Lasigo Akademia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36256/ijtl.v5i1.394

Abstract

Tourism potential in Serang City is almost eliminated and forgotten along with the city’s continuous expansion. The role of urban millennials in promoting tourism is now important. Therefore, researchers used urban millennials as respondents in this study. By using SEM analysis with the SmartPLS application, this research was conducted to determine destination image preferences from millennial tourists in Serang City and their influence on e-WOM and the decision to visit. The results indicated support for affective image, price image, and travel motivation positively influence e-WOM. However, e-WOM does not appear to have a significant positive influence on the decision to visit. Additionally, cognitive image is the only factor that positively influences the decision to visit directly. The proposed mediating role of e-WOM in the relationship between destination image with the decision to visit is not supported. The findings of this study offer important factors for the destination marketers, policymakers, and businesses of a potential tourism city, in this case Serang City, to consider when developing a specific marketing strategy for this market segment (urban millennials). In addition, the results of this study provide a better understanding of the urban millennial perspective on their decision to visit cities with tourism potential.
Co-Authors Andy Mulyana Anisa Zahwa Akbara Hubertina Karolina Ngarbingan Hubertina Ngarbingan Ni Wayan Marsha Satyarini Nihan Anindyaputra Lanisy