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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis AMAR (Andalas Management Review) JELAJAH: Journal of Tourism and Hospitality Jurnal Dehasen Untuk Negeri Riset Akuntansi dan Keuangan Indonesia
Ni Wayan Marsha Satyarini
Universitas Terbuka
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Public Health Social Sciences Other

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Interaktif Virtual Tur Melalui Media Elektronik: Kualitas Pelayanan, Kepuasan Wisatawan, Word of Mouth dan Niat Untuk Berkunjung Kembali Ni Wayan Marsha Satyarini
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 1 (2022)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1967.532 KB) | DOI: 10.37676/ekombis.v10i1.1760

Abstract

Starting with a walking tour which has the concept of traveling by walking around a destination to get to know the other side of the story which tourists rarely know, from museums, culinary delights, and other historical places. In early 2020, coronavirus hit the world. Indonesia implemented large-scale social restrictions (PSBB) that were imposed over the past few months, bringing tourism to a halt. On this situation, many walking tour organizers and tour guides use the latest innovation, namely interactive virtual tours. The purpose of this study is to investigate the role played by tour guides and service providers or interactive virtual tour organizers in providing services electronically which have an influence on the level of tourist satisfaction which is ultimately transmitted by word of mouth electronically and in the end they want for a revisit intention as visit in person. This study used a quantitative method with 210 respondents. The study used a Structural Equation Modeling (SEM) model using AMOS version 23.0 software.
INTERRELATION BETWEEN TOURIST RISK PERCEPTION AND DESTINATION IMAGE AND REVISIT INTENTION EAST LOMBOK POST EARTHQUAKE Ni Wayan Marsha Satyarini; Tamjuddin Tamjuddin; Ramdhan Kurniawan
JELAJAH: Journal of Tourism and Hospitality Vol. 1 No. 1 (2019)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v1i1.449

Abstract

This research developed of tourist risk perception and destination image and revisit intention. Theresearch also focused how tourists are influenced by natural disasters and provides empirical evidenceto predict the hypothesis models. The results of a study of 230 of local and international tourists visit toEast Lombok post the earthquake. This study examining:(1) the effect of risk perception and destinationimage (2) the effect of destination image and revisit intention (3) the effect of risk perception and revisitintention post natural disaster. Results as expected, all results had positive and significant relationbetween variables. This research used SEM-AMOS as analysis method.
The Relevance of Intellectual Capital Value in the Performance of Village-Owned Enterprises in the Tourism Sector Yosi Mardoni; Noorina Hartati; Helmiatin Helmiatin; Ni Wayan Marsha Satyarini
AMAR (Andalas Management Review) Vol 5 No 1 (2021)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.5.1.78-92.2021

Abstract

Village-owned enterprises (BUMDes) are village economic institutions with many obstacles in their journey, especially related to their performance. The primary purposes of this study are to analyze the performance of BUMDes from the perspective of intellectual capital and spiritual capital. A quantitative method with PLS-Structural Equation Modeling (SEM) was used to analyze this research. The research data was collected using purposive sampling, deliberately taking samples of several BUMDes to spread in Java island, Sulawesi island, Sumatra island, Maluku island, Kalimantan island, to Bangka Belitung island. The samples in this study were 129 respondents from several BUMDes that business unit in tourism village. The intellectual capital elements consist of human capital, spiritual capital, customer capital, and technology capital. This study indicates that human capital, spiritual capital, customer capital, and technology capital positively affect performance. Meanwhile, organizational capital does not influence performance
Optimalisasi Pemasaran Digital Kampung Ekowisata Ciwaluh, Kabupaten Bogor Ni Wayan Marsha Satyarini; Andy Mulyana; Hubertina Karolina Ngarbingan; Anisa Zahwa Akbara; Nihan Anindyaputra Lanisy; Yulita Suryantari
Jurnal Dehasen Untuk Negeri Vol 2 No 1 (2023): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v2i1.3647

Abstract

Kampung Ciwaluh, terletak di Desa Wates Jaya, Cigombong, Bogor, memiliki potensi sumber daya alam yang indah, mulai dari aliran sungai, air terjun, kebun kopi, dan persawahan. Sejak tahun 2001, telah dibentuk Kelompok Sadar Wisata (pokdarwis) Ciwaluh. Pokdarwis kampung Ciwaluh bertujuan menjadikan Kampung Ciwaluh sebagai kampung ekowisata. Salah satu masalah yang dihadapi pokdarwis adalah kesulitan dalam pemasaran dikarenakan terbatasnya sumber daya manusia (SDM) yang memahami pentingnya literasi digital, sehingga metode pemasaran masih menggunakan metode konvensional. Berdasarkan permasalahan tersebut, maka diperlukan upaya meningkatkan kemampuan SDM untuk pemasaran secara digital melalui program pengabdian masyarakat. Kegiatan dilaksanakan dari bulan Maret hingga November 2022. Metode pelaksanaan dimulai dari: 1) Tahap perencanaan dan observasi; 2) Tahap pelaksanaan; a. Pelatihan pemasaran digital dan identifikasi kebutuhan website b. Pendampingan pembuatan logo dan website c) Pelatihan pengelolaan website dan pembuatan paket wisata d) Pendampingan pengiklanan online; 3) Monitoring dan Evaluasi. Target yang telah dicapai dari abdimas ini adalah terciptanya website dengan domain Ciwaluh.com dan logo branding kampung ekowisata Ciwaluh, terealisasinya iklan sebagai promosi digital melalui FB, Instagram, dan Google Ads, juga pelatihan mengenai pengelolaan website serta strategi pemasaran digital. Kedepannya, diharapkan pemasaran melalui media digital ini dapat lebih efektif efisien untuk meningkatkan jumlah pengunjung yang datang ke ekowisata Ciwaluh.
Fiscal Policy and Resilience of the Tourism Industry Against the COVID-19 Pandemic Andy Mulyana; Ni Wayan Marsha Satyarini; Indarti Diah Palupi; Hilda Oktavana Siregar; Denny Yohanna; Nashirotun Nisa Nurharjanti
Riset Akuntansi dan Keuangan Indonesia Vol. 8 No. 2 (2023): Riset Akuntansi dan Keuangan Indonesia
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/reaksi.v8i2.2390

Abstract

The tourism sector is encountering a global crisis as a consequence of the COVID-19 pandemic. This article aimed to identify and analyze the implementation and impact of fiscal policy on the resilience and sustainability of tourism industry businesses in Indonesia amid the COVID-19 pandemic. An exploratory descriptive qualitative method was used in this research through in-depth interviews with tourism sector business actors in Yogyakarta City, Sleman Regency, Bantul Regency, and Magelang Regency on the implementation of fiscal policy of tax relief for relevant tourism business during the pandemic. The results of the research identified the impact of implementing fiscal policy on business resilience in the tourism sector which is more befitting for medium and large business categories, whilemicro and small businesses could only take advantage of fiscal policy in the form of tax relief, which according to participants is transparent, easy to implement, and does not have a detrimental impact on future. This research contributes to theory, practice, and policy by providing an overview of the impact of environmental factors on the sustainability of tourism sector businesses, the government's response to the crisis, the impact of fiscal policy implementation on the resilience of tourism sector businesses, and input for the government in making future policy.
Co-Authors Andy Mulyana Anisa Zahwa Akbara Denny Yohanna Helmiatin Helmiatin Hilda Oktavana Siregar Hubertina Karolina Ngarbingan Indarti Diah Palupi Nashirotun Nisa Nurharjanti Nihan Anindyaputra Lanisy Noorina Hartati Ramdhan Kurniawan Tamjuddin Tamjuddin Yosi Mardoni Yulita Suryantari