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Modeling of Co-Creation in the Adventure Tourism: Empowering the Role of Customer Participation to Strengthen Behavioral Intention (Best Practice: Tourism Village Nglangeran - Gunung Kidul DIY) Sri Ismulyati; Hubertina Karolina Ngarbingan; Ginta Ginting
Journal of International Conference Proceedings (JICP) Vol 5, No 2 (2022): BEFIC Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i2.1762


Adventure tourism is one of the sectors that undergoes a rapid growth with potential market that is estimated to provide 9% of GDP of a country. However, the great opportunity has not yet to be optimized by business doers, particularly in Indonesia, whereas invisibly Indonesia has natural resources that can be managed well to offer adventure tourism. In short, business doers particularly in tourism field are challenged to encourage the growth of adventure tourism. Therefore, this paper suggests a conceptual model of co-creation by involving customer participation to explore facts on field on how far the role of consumer involvement as co-producer in creating value (unique experience). Co-creation becomes the key success of adventure tourism that is still becoming a phenomenon and research gap that needs further evidence. Value co-creation by involving consumers to participate will encourage satisfaction and revisit intention that will impact on business sustainability. The paper proposes conceptual model developed on the basic of empirical study and can be used to conduct research in the development of tourism industry. Preliminary research (obsevation) has been conducted  in the Special Region of Yogyakarta (DIY), namely: Nglanggeran Tourism Village (Gunung Kidul Regency). This tourist village represents the spectrum of integrative development of tourism and the creative economy producing attractive and creative adventure. Empirically the objective proposing this modeling can provide trigger to develop further research on value co-creation by referring to service dominant logic paradigm especially in the tourism sector. Keywords: Adventure Tourism, Behaviour, Co-creation Value, Customer Participation, Experience.
Optimalisasi Pemasaran Digital Kampung Ekowisata Ciwaluh, Kabupaten Bogor Ni Wayan Marsha Satyarini; Andy Mulyana; Hubertina Karolina Ngarbingan; Anisa Zahwa Akbara; Nihan Anindyaputra Lanisy; Yulita Suryantari
Jurnal Dehasen Untuk Negeri Vol 2 No 1 (2023): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v2i1.3647


Kampung Ciwaluh, terletak di Desa Wates Jaya, Cigombong, Bogor, memiliki potensi sumber daya alam yang indah, mulai dari aliran sungai, air terjun, kebun kopi, dan persawahan. Sejak tahun 2001, telah dibentuk Kelompok Sadar Wisata (pokdarwis) Ciwaluh. Pokdarwis kampung Ciwaluh bertujuan menjadikan Kampung Ciwaluh sebagai kampung ekowisata. Salah satu masalah yang dihadapi pokdarwis adalah kesulitan dalam pemasaran dikarenakan terbatasnya sumber daya manusia (SDM) yang memahami pentingnya literasi digital, sehingga metode pemasaran masih menggunakan metode konvensional. Berdasarkan permasalahan tersebut, maka diperlukan upaya meningkatkan kemampuan SDM untuk pemasaran secara digital melalui program pengabdian masyarakat. Kegiatan dilaksanakan dari bulan Maret hingga November 2022. Metode pelaksanaan dimulai dari: 1) Tahap perencanaan dan observasi; 2) Tahap pelaksanaan; a. Pelatihan pemasaran digital dan identifikasi kebutuhan website b. Pendampingan pembuatan logo dan website c) Pelatihan pengelolaan website dan pembuatan paket wisata d) Pendampingan pengiklanan online; 3) Monitoring dan Evaluasi. Target yang telah dicapai dari abdimas ini adalah terciptanya website dengan domain dan logo branding kampung ekowisata Ciwaluh, terealisasinya iklan sebagai promosi digital melalui FB, Instagram, dan Google Ads, juga pelatihan mengenai pengelolaan website serta strategi pemasaran digital. Kedepannya, diharapkan pemasaran melalui media digital ini dapat lebih efektif efisien untuk meningkatkan jumlah pengunjung yang datang ke ekowisata Ciwaluh.
The Potential Development of Karang Tawulan Beach as a Tourism Destination in Tasikmalaya Regency Hubertina Karolina Ngarbingan; Nihan Lanisy; Anisa Zahwa
International Journal of Applied Business and International Management (IJABIM) Vol 8, No 1 (2023): IJABIM VOL. 8 NO. 1 APRIL 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.151 KB) | DOI: 10.32535/ijabim.v8i1.2054


ABSTRACT As a maritime country, Indonesia has great potential to develop marine tourism. Biodiversity and socio-cultural diversity are unique and attractive to domestic and foreign tourists. Tasikmalaya is one of the regencies in West Java Province, which has several tourist attractions on the south coast, which are very beautiful and unspoiled. Known as one of the marine tourism in Tasikmalaya, Karang Tawulan Beach is one of the tourist destinations that has the potential to develop. However, the potential that exists has not been explored yet by the local government. Based on the condition of Karang Tawulan beach, the attractions, supporting facilities, and infrastructures require innovation by settled development planning, consistent implementation, and measurable and constructive evaluation. Therefore, this research aims to determine the potential that can be developed in Karang Tawulan Beach as a tourist destination in Tasikmalaya. This potential is categorized based on Cooper's theory (2000) including aspects of 4A, namely attractions, accessibility, amenities, and ancillary that are benchmarks for the development of a tourism destination. The research method used is descriptive qualitative. Data collection techniques used were interviews (in-depth interviews), observation, and triangulation. The data analysis method used is SWOT (Strength, Weakness, Opportunities, Thread) and AHP (Analytical Hierarchy Process). Keywords: SWOT, Sustainable TourismAnalytical Hierarchy Process.
Implementing the Circular Economy in SMEs: A Modeling Review from the Behavioral Aspect Mohamad Nasoha; Hubertina Karolina Ngarbingan; Ginta Ginting
Journal of International Conference Proceedings Vol 6, No 2 (2023): 2023 ICPM Bandung Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i2.2323


Circular Economy (CE) is an alternative concept to switch from a linear economy (take-make-dispose) to make-use-recycle. The CE concept is elaborated as a future policy in Indonesia's Vision 2045 to immediately carry out economic transformation. Practically, there are big challenges and focus on the current actual conditions. So far, the CE practice approach has been more directed at technology and manufacturing changes. Therefore, seeing the role of industry players is important to accelerate CE practices. In terms of the possibility of their resources, large business doers can accommodate the use of ES methods. However, SME players believe that CE implementation practices are still not optimal. For SME players, implementing the CE business model will have a faster impact compared to large businesses because of two things: closer to the end customer and a decentralized production system. Thus, investigations into CE practices in SMEs are important to provide an understanding of the extent to which SMEs can implement practices within a practical and efficient scope. This paper describes the findings in the field from 75 respondents (SMEs) in Malang (East Java) regarding CE practices from a behavioral aspect. The result of this study is expected to be preliminary research in the development of the behavior model of CE practices in SMEs.
Journal of The Community Development in Asia Vol 6, No 3 (2023): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i3.2525


Indonesia has a population of 270 million people and will face tough challenges in obtaining Sustainable Development Goals, especially related to Responsible Consumption and Production (RCP). The Indonesian government created a National Action Plan to achieve sustainable consumption and production patterns, namely increasing economic welfare, reducing resource use, and improving quality of life. To accelerate the call for RCP, encouraging the role of the younger generation to participate in implementing the best of green economic practices is the right strategy. This research is intended to get an overview of the extent to which the younger generation wants to participate from a behavioral angle (green economy consumers). Respondents involved in the study were 229 young people from various regions in Indonesia. Interesting results were obtained from the research model, indicating that intention strongly influences behavior and impacts willingness to participate using the SEM-Lisrel analysis. However, the awakening of intentions among the younger generation is mostly influenced by positive attitudes, while the norms and perceptions do not show strong indications of their influence. These findings form a strong basis for the development of behavioral research that can answer the research gap involving the younger generation to act as green consumers in a proven way. The younger generation can be environmentally responsible consumers by using eco-friendly products.
Analysis factors of Tourist Decisions’ on Melukat Tradition as a Spiritual Tourism Hubertina Karolina Ngarbingan; Anisa Zahwa Akbara
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i1.5042


The creativity of the Balinese people who combined new tourism trends with Balinese traditions, a new habit was formed, namely Melukat tradition. Currently, Melukat tradition has become an interfaith tourism trend in Bali, many non-Hindu tourists believe in what Hindus believe, by following the procession of the Melukat tradition itself. This phenomenon are based on the data from visitors who follow the Melukat tradition which has increased from year to year. This research aims to find out what factors influence tourists' decisions to follow the Melukat tradition as a spiritual tourism attraction. These factors are based on the theory of Kotler and Keller (2009), factors including culture, social factors, personal factors and psychological factors which become benchmarks for tourist behavior or decisions. The research method used is quantitative. The data collection techniques used were questionnaires and observation. The sampling technique used was Accidental Sampling, with a sample size of 100 respondents. The data analysis techniques used are simple regression, partial test (t test), simultaneous test (f statistical test). The results show the factors that influence tourists' decisions to carry out the melukat tradition or ceremony are cultural factors, social factors, personal factors, and psychological factors. The most dominant factors are influenced by psychological factors and those that are not dominant are cultural factors.