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All Journal Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU) ProBisnis : Jurnal Manajemen Aptekmas : Jurnal Pengabdian Kepada Masyarakat
Roswaty
Universitas Indo Global Mandiri
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KULIAH KERJA NYATA (KKN) TEMATIK PENGEMBANGAN POTENSI INDUSTRI UMKM DAN SUMBER DAYA MANUSIA BERBASIS DIGITAL Abid Muhammad Asfar; Shafiera Lazuarni; Lukita Tripermata; Roswaty
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 5 No 3 (2022): APTEKMAS Volume 5 Nomor 3 2022
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/apts.v5i3.5095

Abstract

Thematic Community Service Program, Faculty of Economics, Indo Global Mandiri University is carried out with the aim that students are able to apply the fields of study that have been taken during the education period, so that they can train students' mentality naturally before going directly into the real world of work. Through this thematic KKN students are able to adapt directly to situations, circumstances, risks and students are required to be responsible for all activities that take place during the KKN period.
The Effect of Halal Label and Brand Image on Purchasing Decisions for Wardah Products Gita Widyawati; Roswaty; Shafiera Lazuarni
ProBisnis : Jurnal Manajemen Vol. 14 No. 3 (2023): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to determine whether there is an influence between the Halal Label and Brand Image on Wardah Product Purchasing Decisions (Case Study in Management Study Program Students, Faculty of Economics, UIGM Palembang). This type of research is descriptive quantitative. The sample consists of 226 students who are calculated using the Slovin formula. And taking the sampling technique using purposive sampling. The method used is multiple linear regression analysis through the support of the Statistical Product and Service Solution (SPSS) version 24 program. Based on the results of the t-test Halal Label (X1) and Brand Image (X2) have a respective significance level of 0.00 <0, 05, which means that the two variables influence the purchase decision. The calculation of the f test proves that all independent variables simultaneously have a significant level with a significance level of 0.00 <0.05.
Pemanfaatan Digital Marketing sebagai Media Pemasaran Produk Kelompok Usaha Keripik RK di Kelurahan 13 Ulu Palembang Dewi Sartika; Imelda Saluza; Roswaty
Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (Janayu) Vol. 4 No. 2 (2023): Jurnal Pengabdian dan Peningkatan Mutu Masyarakat
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/janayu.v4i2.25497

Abstract

Partner in this activity is Raja Keripik Cassava Chips (RK) Business Group which has been running its business for 3 years. It is located in 13 Ulu Palembang. Product sold by partner is cassava chips with original and hot balado variants. The product produced has more special characteristics than another similar product. The product is called "sliced ​​cassava", in which it is so crunchy and every people, even old people, can eat it easily. In addition, it is safe for consumption because there is no preservatives in it. However, the marketing method used by partner is still conventional, in which they still entrust the product at stalls around. It causes small profits and the product is not well known by the wider community. Based on the problem faced by partners, Indo Global Mandiri University PKM Team gave a workshop on the use of digital marketing as a media for product marketing. This activity was not only attended by partner but also attended by several other businessmen in 13 Ulu. Based on the evaluation conducted by the PKM Team, it was found that after the activity took place, there were 61% of participants who didn't know how to use digital marketing had understood and utilized the technology in selling their product to compete with another similar businessmen.
The Influence of Career Development and Work Enthusiasm on The Performance of Employees of the Terminal Service unit type A Karya Jaya Palembang Anita; Roswaty; Siti Komariah Hildayanti
ProBisnis : Jurnal Manajemen Vol. 14 No. 5 (2023): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i5.327

Abstract

Career development shows a person's emotional and mental reactions to his work, career development affects the quality and quantity in the terminal service unit type a karya jaya Palembang. This study aims to analyse the effect of career development and work enthusiasm on employee performance at the Karya Jaya Palembang Type A Terminal Service Unit. The object of this research is 42 employees of Terminal Service Unit Type A Karya Jaya Palembang. The analysis technique used in this research is multiple linear analysis which is processed using the help of the Statistical Product and Service Solution (SPSS) computer program version 26. Based on the results and discussion, there is an influence of career development and work enthusiasm on employee performance. Career development and work enthusiasm simultaneously have a significant effect on performance variables. From the results of the study it can be concluded that the influence of career development and work enthusiasm has a positive and significant effect on performance on the performance of employees of the terminal service unit type A Karya Jaya Palembang
Co-Authors Abid Muhammad Asfar Anita Dewi Sartika Gita Widyawati Imelda Saluza, Imelda Shafiera Lazuarni Siti Komariah Hildayanti Tripermata, Lukita