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All Journal Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) JURNAL EKONOMI, BISNIS DAN TERAPAN (JESIT) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Proceeding of The International Conference on Economics and Business Jurnal Nusantara Berbakti Prosiding Seminar Nasional Manajemen dan Ekonomi Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat
Isak Pasulu
Universitas Kristen Indonesia Toraja
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Nursing Physics Public Health Social Sciences

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Journal : Prosiding Seminar Nasional Manajemen dan Ekonomi

 1 
Pengaruh Online Shop Terhadap Minat Beli Barang Secara Online Pada Mahasiswa Fakultas Ekonomi Universitas Kristen Indonesia Toraja Afika Afika; Olivia Devi Yulian P; Isak Pasulu
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 2 No. 1 (2023): Juni: Prosiding Seminar Nasional Manajemen dan Ekonomi,
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v2i1.185

Abstract

The purpose of this study was to determine the effect of the online shop on the intention to buy goods online in students of the Faculty of Economics, Indonesian Christian University, Toraja. The type of research used is descriptive quantitative. The data analysis technique used in the study of the influence of the online shop on the interest in buying goods online is simple linear regression analysis, using validity tests, reliability tests and hypothesis testing. Furthermore, the data were analyzed using IBM SPSS Statistics software version 23. The independent variable (X) in this study was Online Shop and the dependent variable (Y) was Purchase Interest. There is a significant effect between the Online Shop on Buying Interest, it is known that based on the calculation results of the value 2.353> 2.035 with a significant value of 0.025 <0.05, then HO is rejected and H1 is accepted which means there is a significant (significant) effect between the Online Shop variable (X) and Purchase Interest variable (Y)
Analisis Keputusan Wisatawan Berkunjung Ke Objek Wisata Tilanga Arah Pratiwi Topang; Isak Pasulu; Abedneigo. C. Rambulangi
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 2 No. 2 (2023): Desember : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v2i2.229

Abstract

The problem of this research is how tourists decide to visit the Tilanga' tourist attraction. The types of data used are primary and secondary data with data collection techniques through observation and interviews with managers and visitors so that the data collected is truly accurate according to the researcher's needs. This research uses qualitative methods, data obtained from interviews and observations. The results of this research show that the respondents' decision to visit the Tilanga' tourist attraction was because the attraction of this object was able to make visitors come to the Tilanga' tourist attraction, such as the clear water, the atmosphere at one with nature, and even the Masapi that was there was able to attract tourists to visit.
Analisis Promosi Pariwisata Pada Dinas Pariwisata Dalam Meningkatkan Kunjungan Wisatawan Ke Toraja Utara Ika Kendek; Isak Pasulu; Abedneigo.C. Rambulangi
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 2 No. 2 (2023): Desember : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v2i2.230

Abstract

This research aims to find out what promotions are used by the North Toraja Tourism Office to increase tourist visits. This research uses a qualitative approach as a research procedure which produces descriptive data in the form of written words and not numbers. The results of this research are achievements for tourism development in North Toraja, promotion includes: a) Advertising, by placing tourism advertisement containing notifications about tourism regarding the natural beauty and culture of North Toraja. b) Sales Promotion, carried out through exhibitions or events. c) Public Relations, carried out in collaboration with organizations or agencies and companies operating in the tourism sector such as ASITA, HPI and PHRI institutions. d) Direct Marketing, carried out through online channels.
Co-Authors Adriana Madya Marampa Afika Afika Althon K. Pongtuluran Arah Pratiwi Topang Batara, Mince Dina Ramba Elisabet Pali Elisabeth Pali Ika Kendek Inestasia Inestasia Jens Batara Marewa Jens Batara Marewa Lisa Kurniasari W Lisa Kurniasari Wibisono Marniati Marniati Olivia Devi Yulian P Stefani M. Palimbong Wansi Tandi Ruru Yohanis Lotong Ta'dung Yohanis Lotong Ta’dung