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All Journal Prosiding Seminar Nasional INDOCOMPAC Journal of Entrepreneurship, Management and Industry (JEMI) Jurnal Pengabdian Kepada Masyarakat (Mediteg) Indonesian Journal for Social Responsibility Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Holila Hatta
Universitas Bakrie
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences

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Pengaruh Influencer, Membership Program, dan Instagram Ads Terhadap Minat Pembelian Ulang Customer Brand Coach. (Studi Kasus Coach, Plaza Senayan ) Hatta, Holila; Adrenanus, Rangga
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 2, No 2 (2019): April - Juni 2019
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v2i2.1892

Abstract

This study aim to analyze the effect of influencer, price promo in form of membership program, and the using of instagram ads on repurchase intention of Plaza Senayan Coach’s customer. Plaza Senayan Coach’s customers were taken as respondents. Both primary and secondary data were gathered. Secondary data were gathered from various sources such as journals, books, and other related publications. Primary data were collected using questionnaire which were distributed to the target respondents with a total of 74 respondents were gathered. Various statistical tests such as validity, reliability and classical assumptions tests were employed. It is suggested that Plaza Senayan Coach should be able to maintain the quality of its membership program, the using of instagram ads and improve more ontheir influencer to enhance repurchase intentionfrom their customers. Further research on, it can use other variables to analyze customer repurchase intention, and also develop research methods such as increasing the number of respondents, sampling techniques, and data analysis techniques
Pengaruh Efektivitas Iklan Online Terhadap Minat Beli Pelanggan Bukalapak Hatta, Holila; Khairunnisa, Siti
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 3, No 1 (2020): Januari - Maret 2020
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v3i1.1993

Abstract

This purposed of the study to analyze the effect of the effectiveness of online advertising on buying interest of Bukalapak customers. The data of this study came from distributing questionnaires to 100 respondents who already knew Bukalapak and who knew the Bukalapak Dian Sastro advertisement through social media (youtube). The analysis used in this study is to conduct hypothesis testing using validity, reliability and regression tests. From a series of statistical tests it was concluded that there was a significant effect of the effectiveness of online advertising on customer buying interest for online shopping at Bukalapak. The findings of this study indicate that overall effective advertising has a stronger influence on the desire to shop online.
PRAKARYA MEMBUAT MAINAN ANTI KORUPSI Ihsan, Mohammad; Prasetya Gunawan , Irwan; Hatta, Holila
Indonesian Journal of Social Responsibility Vol. 1 No. 02 (2019): December 2019
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v1i02.12

Abstract

Studi ini berdasarkan kegiatan Pengabdian Kepada Masyarakat (PkM) yang dilakukan oleh Tim PKM Universitas Bakrie yang dilaksanakan pada Sabtu, 5 Januari 2019 di Desa Kaliurang, Yogyakarta. Peserta kegiatan adalah anak-anak usia sekolah dasar, dan materi yang diberikan untuk mereka berupa pengetahuan mengenai budaya anti korupsi melalui dua rangkaian kegiatan: 1) pembuatan prakarya berbagai macam model mainan/perangkat; dan 2) kegiatan game anti korupsi dengan menggunakan mainan/maket yang telah dibuat. Semua ini dilakukan agar peserta pelatihan yang kesemuannya terdiri atas anak usia sekolah dasar mendapatkan suasana yang menyenangkan agar bisa menerima materi pembelajaran dengan baik. Melalui pengalaman berinteraksi dengan orang lain, anak akan belajar memahami tentang kegiatan atau perilaku mana yang baik/boleh/diterima/disetujui atau buruk/tidak boleh/ditolak/tidak disetujui. Diharapkan bahwa dengan model pembelajaran yang baik dan tepat, akan terbentuk moral generasi penerus bangsa yang anti korupsi, berperilaku baik, dan jujur.
Analisis Kepuasa Pelanggan E- Commerce Venus Di DKI Jakarta Ditinjau Dari E-Service Quality Hatta, Holila; Rumahorbo, Samra Ginola Roberto
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 4, No 1 (2021): Januari - Maret 2021
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v4i1.2148

Abstract

This study aims to find out the customer satisfaction of E-commerce Venus based on E-Service Quality. This study uses seven E-Service Quality dimensions consisting of efficiency, fulfilment, system availability, privacy, responsiveness, compensation, and contact. This study used Importance Performance Analysis (IPA) method to determine the attributes that made customers not satisfying. The result showed that the customers are satisfied with E-commerce Venus service’s but there are some improvement to do. Based on IPA analysis, E-commerce Venus there are no attributes on top priority to improve and ten attributes must be maintained. But, there are four indicators that have high gap values that E-commerce Venus needs to improve.
FAKTOR YANG MEMENGARUHI KEPUTUSAN KONSUMEN MENONTON PROGRAM ACARA DJARUM INDONESIA SUPER LEAGUE DI ANTV DI PROVINSI LAMPUNG Hatta, Holila; Ardhita, Fajri
Prosiding Seminar Nasional INDOCOMPAC Manajemen
Publisher : Prosiding Seminar Nasional INDOCOMPAC

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (765.362 KB)

Abstract

This study discusses the influence of sports programs to the consumer's decision to watch broadcast television, television programs that were subjected to experiments in this study were television program Djarum Indonesia Super League which was broadcast by a ANTV. The purpose of this study was to determine whether the attributes of programs that include relative advantage, compatibility, complexity, and observability can influence consumer decisions to watch a television broadcast simultaneously and partial, as well as to determine variable attributes of programs that have the most dominant influence on purchase decisions. This type of research study is a causal effect with the techniques of data analysis using quantitative descriptive analysis and statistical analysis. While the methods of data collection using survey methods with random sampling method of deployment. The population in this study is the whole people of Indonesia who ever watched the broadcast Djarum Indonesia Super League, represented by the sample population in this questionnaire, in which sampling was conducted by questionnaire in Lampung Province by 100 respondents. Test equipment used to test the instrument in this study is to test the reliability and validity, and hypothesis testing using multiple linear regression analysis using SPSS software version 20.0 for Windows. F test results for the fourth variable, namely the study relative advantage, compatibility, complexity, and observability in the television program, showed that all four variables together (simultaneously) has significant and positive influence on consumer decisions television. While the t test results in this study indicate that the variable relative advantage, compatibility, complexity and observability is also positive and significant influence on consumer decision watching television programs. Keywords: Television programs, relative advantage, compatibility, complexity, observability, and purchase decision.
Efektivitas Sponsorship Dalam Meningkatkan Brand Awareness PT. Sentra Timur Residence di Universitas Bakrie (Studi Kasus: Event Maroon Festival 2017) Hatta, Holila; Muhammad, Arvito
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 1, No 2 (2018): Agustus 2018
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.952 KB) | DOI: 10.36782/jemi.v1i2.1802

Abstract

This research aims to examine how the  sponsorship issued by PT. Sentra Timur Residence at Maroon Festival 2017 event in improving brand awareness of Sentra Timur Residence on Bakrie University community. The quantitative approach and survey 103 visitors of Maroon Festival 2017 event as samples collected using convenience sampling technique, and analysed by testing hyphothesis. The result of this research indicates that sponsorship has significant affect on brand awareness. The relationship between sponsorship variables and brand awareness is very strong.
TREND DESIGN HIJAB DAN PERSEPSI HARGA TERHADAP KEPUTUSAN BELI HIJAB (KASUS PADA MAHASISWI UNIVERSITAS BAKRIE JAKARTA) Hatta, Holila; Iswanty, Andriana Nabila
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 1, No 3 (2018): September 2018
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (245.134 KB) | DOI: 10.36782/jemi.v1i3.1816

Abstract

The research was conducted using a quantitative approach and an online survey involving 150 hijab users as samples. Purposive sampling method is intentionally set according to research needs. Researchers used google form addressed to female students as hijaber at Bakrie University. The analysis was carried out by multiple linear regression, which was previously pre-test and test for normality, validity and reliability with software SPSS Statistic.  The results showed that product design and each price variable had a significant influence on purchasing decisions. Then together the product design and price variables also have a significant influence on the variable purchase decision.
The Service of Excellent on Course Program at MarkPlus, Inc Jakarta Rattu, Nathaya Syahid; Hatta, Holila
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 4, No 3 (2021): Juli - September 2021
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v4i3.2250

Abstract

This study aims to determine the service of excellent at MarkPlus. In service companies like MarkPlus, it is very important to maintain the performance to customers, but often fail to understand the desires or things that are considered important by customers. Therefore it is necessary to conduct research related to customer perceptions to get a better view of their needs. By using the Importance Performance Analysis (IPA) method, researchers try to find out the level of importance and quality of performance felt by customers who take part in the Executive Education Program. The questionnaire was distributed to 50 respondents who took part in the MarkPlus Executive Education Program. the validity and reliability of the questionnaire. IPA analysis shows that there are attributes that fall into quadrant I or top priority, which means the attributes in this quadrant are considered important by customers but the performance provided is not appropriate, including services that are not on time, services provided are not in accordance with the prices offered and complaints that are felt to have not been done quickly and reliably. This should be noted by MarkPlus, because these attributes are the focus of MarkPlus to improve the quality of its services in the Executive Education Program. The conclusion of the study showed that the quality of services provided was included in the excellent category with a percentage of 93.13% and this showed a high level of satisfaction from the respondents.
PEMBERDAYAAN KOMUNITAS WIRAUSAHA MUDA BERBASIS CONTENT MARKETING DI PRUMPUNG TENGAH JAKARTA TIMUR Tuti Widiastuti; Eli Jamilah Mihardja; Holila Hatta
Jurnal Pengabdian Kepada Masyarakat (MEDITEG) Vol 6 No 2 (2021): Jurnal Pengabdian Kepada Masyarakat (MEDITEG)
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat (P3M) Politeknik Negeri Tanah Laut (Politala)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34128/mediteg.v6i2.101

Abstract

Young entrepreneurs are now seen as having the potential to become the backbone or support for the country's economy. The problems of young entrepreneurs are still closely related to the difficulty of marketing. One of the factors that causes the distribution of goods to be less widespread is because young entrepreneurs have not done online marketing. Empowerment of young entrepreneurs is believed to be able to provide more benefits to businesses. But how business actors can make it part of a strategy that supports businesses in their respective core activities and supply chains is still an obstacle. The solution offered in this service program is to provide training and assistance that focuses on improving the ability of young entrepreneurs in the field of marketing communication through the website. For this reason, several sub-discussions will lead to promotion through the website, improving product quality through innovation and the use of technology. This program is carried out with the aim of encouraging and increasing the productivity of the young entrepreneurial community in Prumpung, East Jakarta so that they have both hard skills and soft skills so that they are able to be economically and socially independent.
Improving Competence with Business Competition Management Applications: Study On Customs Services Management Entrepreneurs in The Soekarno Hatta Airport Area, Jakarta Dudi Rudianto; Dominica A. Widyastuti; Holila Hatta; Berkah I. Santoso
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol 16 No 2 (2022): Jurnal Ekonomi, Bisnis & Entrepreneurship
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) STIE Pasundan Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/jebe.v16i2.301

Abstract

This research aims to develop Business Competition Management Applications to Improve Competitiveness. Researchers use customs service business actors in the Soekarno Hatta Airport, Jakarta. The research method uses an action research approach by mapping the existing problems at the research locus and then developing problem solutions to minimize the risk of loss due to the competitive level of competition. The research results describe the problems at the research locus and produce Business Competition Management Applications as an early warning system and self-assessment to assess business competitiveness and what solutions companies must take to get out of these difficulties. The novelty of this research is in the form of Business Competition Management Applications that customs service business actors can implement. The implications of this research are to positively contribute to customs service businesses as an early warning system and self-assessment to minimize the risk of business bankruptcy.
Co-Authors Adrenanus, Rangga Ardhita, Fajri Berkah I. Santoso Dominica A. Widyastuti, Dominica A. Dudi Rudianto Eli Jamilah Mihardja Irwan Prasetya Gunawan Iswanty, Andriana Nabila Khairunnisa, Siti Mohammad Ihsan Muhammad, Arvito Rattu, Nathaya Syahid Rumahorbo, Samra Ginola Roberto Tuti Widiastuti