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PENDAMPINGAN DIGITAL MARKETING (LOCAL GUIDE DAN INSTAGRAM) BAGI POKDARWIS KAMPUNG TEMATIK JAMRUT KOTA SEMARANG Tusyanah Tusyanah; Sri Utami; Rizka Andriyati; Edy Suryanto; Moch Faizal Rachmadi
Panrita Abdi - Jurnal Pengabdian pada Masyarakat Vol. 7 No. 1 (2023): Jurnal Panrita Abdi - Januari 2023
Publisher : LP2M Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/pa.v7i1.18759

Abstract

There were many thematic villages in Semarang; one of them is the thematic village ”Jambu Jeruk/Jamrut” located in Dukuh Mendak, Ngijo Village, Gunungpati District, Semarang (Pemkot Semarang, 2017). Tourism Awareness Group (Pokdarwis) Jamrut has been trying to develop the potential of local tourism by making the environment more beautiful and clean such as; painting, making icons, and utilizing used bottles and cans. Therefore, the community service team considers that digital promotion is needed to attract the number of visitors who come and purchase, ultimately improving citizens' well-being. The workshop's objectives are 1) to improve knowledge and skills in photography and social media account management, and 2) to practice the skills of uploading content on social media. The methods of this workshop are 1) a lecture on photography and account management of Local guide and Instagram and 2) practice of photography and account management of Local guide and Instagram. Twenty members of Pokdarwis Jamrut joined this workshop. The workshop program begins with delivering photography materials and posting the content to Instagram and the Local guide. The workshop results showed that 1) the Pokdakwis members' knowledge and photography skills improved, and 2) the management of Pokdarwis Jamrut can upload the posts on Instagram accounts (https://www.instagram.com/kampoeng.jamrut/) and Local guide account on https://goo.gl/maps/oSgU6EVSP1FZR1xi9. Therefore, to optimize digital promotion is expected Pokdarwis Jamrut created other digital promotional media such as; Web blog, Twitter and YouTube. --- Wilayah kota Semarang memiliki banyak kampung tematik. Salah satunya adalah kampung tematik “Jambu Jeruk/ Jamrut” yang terletak di Dukuh Mendak, Desa Ngijo, Kecamatan Gunungpati, Semarang (Pemkot Semarang, 2017). Kelompok Sadar Wisata (POKDARWIS) Jamrut telah berupaya mengembangkan potensi wisata lokal dengan membuat lingkungan menjadi lebih asri dan bersih seperti; melukis, membuat ikon, dan memanfaatkan botol dan kaleng bekas. Oleh karena itu, tim pengabdian masyarakat memandang bahwa promosi digital diperlukan untuk menarik jumlah pengunjung yang datang dan membeli, yang pada akhirnya meningkatkan kesejahteraan warga. Tujuan dari pengabdian ini adalah 1) meningkatkan pengetahuan dan keterampilan fotografi dan pengelolaan akun media sosial; dan 2)  melatih  keterampilan  mengupload  konten  di   media  sosial.  Metode  dari  pengabdian  ini meliputi 1) ceramah tentang fotografi dan pengelolaan akun Local guide dan Instagram dan 2) praktek fotografi dan pengelolaan akun Local guide dan Instagram. Workshop ini diikuti oleh 20 orang anggota pokdarwis Kampung Jamrut. Program workshop dimulai dengan pelatihan desain grafis, materi fotografi, dan memposting konten ke Instagram dan Local guide. Hasil workshop menunjukkan bahwa 1) pengetahuan dan keterampilan fotografi anggota pokdakwis semakin baik, dan 2) manajemen Pokdarwis Jamrut dapat mengunggah postingan di akun Instagram (https://www.instagram.com/kampoeng.jamrut/) dan akun Local guide di https://goo.gl/maps/oSgU6EVSP1FZR1xi9. Oleh karena itu, untuk memaksimalkan promosi digital, diharapkan Pokdarwis Jamrut untuk membuat media promosi digital lainnya seperti; Webblog, Twitter, dan YouTube.
PENINGKATAN PEREKONOMIAN MASYARAKAT DESA THEKELAN MELALUI REVITALISASI PEMGEMBANGAN GREENHOUSE DESA Indah Fajarini S. W.; Muhammad Ihlashul Amal; Sri Utami; Mei Lina
Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Vol 3 (2022): PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT - SNPPM2022
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract Greenhouses play a critical role in meeting food needs by modifying environmental conditions to support plant maintenance and optimal land use efforts. Thekelan Village's greenhouses have not been fully utilized due to a lack of adequate knowledge and skills in managing and using greenhouses. This service aims to provide information and training on the revitalization and optimization of greenhouse functions. This service employs the method of gathering representatives of the target community in Thekelan Hamlet for direct education and practice. The outcomes of this service activity demonstrate that the community is eager to participate in workshops and training. The target community learns new skills and is able to operate the greenhouse effectively. Planting food crops is considered successful because it can help to meet the food and economic needs of the surrounding community. Planting horticulture is considered successful because it can help to meet the food and economic needs of the surrounding community. Abstrak Greenhouse memiliki peranan penting pemenuhan kebutuhan pangan melalui manipulasi kondisi lingkungan untuk mendukung pemeliharaan tanaman dan upaya pemanfaatan lahan secara optimal. Keberadaan greenhouse di Desa Thekelan belum maksimal karena kurangnya pengetahuan dan keterampilan yang memadai dalam pengelolaan dan pengunaan greenhouse dengan baik. Pengabdian ini dimaksudkan untuk memberikan pengetahuan dan pelatihan mengenai revitalisasi dan pengoptimalan fungsi greenhouse. Metode yang digunakan dalam pengabdian ini dengan mengumpulkan perwakilan masyarakat sasaran di Dusun Thekelan untuk diberikan edukasi dan praktik secara langsung. Hasil kegiatan pengabdian ini menunjukkan bahwa masyarakat antusias dalam mengikuti workshop dan pelatihan, masyarakat sasaran memperoleh ilmu baru dan mampu memfungsikan greenhouse dengan baik. Praktik penanaman tanaman pangan dinilai berhasil dikarenakan dapat mendukung pemenuhan kebutuhan pangan dan ekonomi masyarakat sekitar.
KESIAPAN BELAJAR DOSEN EKONOMI PADA SISTEM BARU (Studi Empiris Fakultas Ekonomi Universitas Negeri Semarang) Kemal Budi Mulyono; Wijang Sakitri; Sri Utami
Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Vol 5, No 1 (2020): May 2020
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (361.772 KB) | DOI: 10.26877/ep.v5i1.4569

Abstract

Berdasarkan observasi pendahuluan kepada dosen Fakultas Ekonomi Universitas Negeri Semarang mengungkapkan beberapa hal yang menurut mereka menjadi hambatan dalam melakukan kinerja penelitian diantaranya adalah batas waktu yang diberikan terlalu sempit sehingga mereka sering melakukan pekerjaan lembur untuk mengejar pencairan dana pengabdian dan penelitian. Kemunculan SIPP (Sistem Informas Penelitian dan Pengabdian) diharapkan memudahkan bagi para dosen untuk melaksankan kinerja penelitian. Dari fenomena tersebut, maka sangat menarik untuk dilhat bagaimana kesiapan belajar dosen terhadap SIPP berbasis pada model TAM (Technolgy Acceptance Model) dan kualitas layanan Gugus Penelitian dan Pengabdian. Satuan unit analisis peneliti, reviewer, dan operator, yang diambil sampel berdasarkan simple random sampling dan dianalisis deskriptif kemudian dimaknai. Hasil penelitian menunjukkan bahwa ternyata dari kesiapan belajar dilihat dari persepsi daya guna memiliki kategori yang tinggi, sementara resiko yang dirasakan ketika beradaptasi sedang, sedangkan kemudahan dalam pemanfaatan juga tinggi. Hal tersebut memberikan makna bahwa SIPP tersebut dapat dipelajari oleh dosen Fakultas Ekonomi Universitas Negeri Semarang. Oleh karena itu, perlu dari kebijakan Fakultas untuk lebih mempermudah menu di sistem agar tidak menjadikan hambatan bagi para dosen.
PROMOTING COLLABORATIVE LEARNING IN HIGHER EDUCATION IN A LARGE CLASS SIZE SRI UTAMI; Ida Maftukhah; Tusyanah Tusyanah; Wijang Sakitri; Indah Fajarini Sri Wahyuningrum
LEAD (Language, Education and Development) Vol 1 No 2 (2022): March
Publisher : Program Studi Pendidikan Bahasa Inggris Fakultas ilmu Budaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.lead.2022.2.1.5500

Abstract

The study examines the features of collaborative feedback among students in their writing process in the blended learning environment and finds their experiences during this collaborative learning. This study used the qualitative method. Twenty texts of the students' writing were used as the primary data. Then, this research employed an interview and an observation. Through textual analysis and survey results, I first found a similar trend of texts the students primarily focused on in giving writing feedback. There are tenses, punctuation, spelling, and capitalization. These facts mean that the students are good enough to understand the correct and incorrect features used in writing at those features. Second, during the implementation of this collaborative learning, students have the opportunity to negotiate any feedback, give and respond to any available text, and practice decision-making skills. These findings imply that first, lecturers are supposed to acknowledge the students' language skill level to create better material for them. Second, the students can be categorized as self-regulated, other-regulated, and object-regulated. The number of self-regulated and other-regulated learners is dominant compared to object-regulated ones. Understanding the type of learners is vital to developing a better approach in teaching and learning in a large class, especially for developing countries like Indonesia. The research is limited to a large class size where English is a foreign language. Hence, the method of blended learning for writing in a large class size needs to adjust to any local context. However, the challenges come from the students themselves, the classroom management, or the infrastructure available for teaching and learning. This collaborative feedback is a pedagogical breakthrough for most developing countries with many students.
Actors’ Interaction in Developing Village Tourism:A Case of Borobudur Tourism Shanty Oktavilia; Indah Fajarini Sri Wahyuningrum; Sri Utami; Sri Hestiningsih Widiyanti; Wiwin Widiastuti; Herlina Kurniawati
International Journal of Integrative Sciences Vol. 2 No. 11 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v2i11.6938

Abstract

This research aims to develop a tourism village     development strategy based on stakeholder interaction as an economic recovery effort. This descriptive qualitative research used the hexa-helix concept and was conducted in 20 tourist villages in the Borobudur Temple Area. This research uses primary and secondary data involving 42 respondents. It consists of Pokdarwis (Tourism Awareness Group) administrators, BUMDes (Village-Owned Enterprise) administrators, Balkondes managers, Cluster Discussion Forum (FRK) managers, as well as village officials who have information related to tourism village business profile. The results of this research are as follows: Firstly, the central government can synergize with regional governments and related technical agencies to carry out breakthrough tourism policy innovations in the Borobudur area, namely by simplifying permits to encourage investment while preserving the village environment. Second, the business world and industry can contribute through CSR programs by facilitating training and mentoring activities needed by the community. Third, universities have a moral responsibility in village development. One way that can be done is by committing to involve students directly in developing the Borobudur tourist area. Fourth, community organizations are government partners who catalyze changes. Fifth, mass media is a forum for promoting the potential of the Borobudur tourist area by utilizing the digital era to reach a wider community