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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Anggi Oktawiranti
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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Effect of Service Quality on the Satisfaction Level of Credit Card Customers Karnawi Kamar; Wildoms Sahusilawane; Anggi Oktawiranti; Pandu Adi Cakranegara; Novi Rahayu
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7234

Abstract

In the current era of development, the world of technology is in great demand by all people. Information technology has changed business strategy into something very vital. The banking industry sector places information technology as the main element that is integrated into banking activities, production information or in terms of providing banking services. The facility of providing accurate, timely and efficient information is in great demand and much needed in the sophistication of the current information age. The purpose of this study is to analyze effect of service quality on the satisfaction level of credit card customers. The type of research used is descriptive quantitative. The population in this study are 600 credit card users. Thus, the sample in this study are 86 credit card users. The method of analysis used a simple linear regression test. The results show that service quality has a positive and significant effect on the satisfaction level of credit cardcustomers.
Co-Authors Cakranegara, Pandu Adi Karnawi Kamar Novi Rahayu Wildoms Sahusilawane