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All Journal EBISMEN Jurnal Ekonomi Bisnis dan Manajemen Optimal: Jurnal Ekonomi dan Manajemen Journal of Creative Student Research Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Triwikrama: Jurnal Ilmu Sosial Pusat Publikasi Ilmu Manajemen Maslahah: Jurnal Manajemen dan Ekonomi Syariah Neraca Manajemen, Akuntansi, dan Ekonomi
Agung Pambudi Mahaputra
Universitas Islam Kadiri
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation

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Journal : Journal of Creative Student Research

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Pengaruh Desain Produk, Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian Batik Pada CV. Wecono Asri Kediri Syelfanda Putrifasari; Miftahul Munir; Agung Pambudi Mahaputra
Journal of Creative Student Research Vol. 1 No. 5 (2023): Oktober : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i5.2676

Abstract

This research aims to test and explain the influence of product design, product quality and price on batik purchasing decisions at CV. Wecono Asri Kediri partially and simultaneously. This research uses quantitative methods and the population studied is all consumers who have purchased batik in the last 3 months. The number of samples taken was 91 respondents, and the sampling method used was non-probability sampling with accidental sampling. Data was collected through questionnaires. The research results show that (1) product design has a positive and significant effect on purchasing decisions with a t value of 3.724 and a sig value. 0.000 < 0.05; (2) product quality has a positive and significant effect on purchasing decisions with a t value of 2.517 and a sig value. 0.014 < 0.05; (3) price has a positive and significant effect on purchasing decisions with a t value of 3.696 and a sig value. 0.000 < 0.05; (4) product design, product quality and price together have a positive and significant effect on purchasing decisions with an F value of 57.153 and a sig value. 0.000 < 0.05. Decision to purchase batik at CV. Wecono Asri is influenced by these three variables by 66.3%, while the rest is influenced by other factors not examined in this research.
Co-Authors ANITA SUMELVIA DEWI Baju Pramuntoko Erma Wati Ifa Sholihatin Indah Yuni Astuti Indah Yuni Astuti, Indah Khofifah Cindy Avrensa Lilis Lilis Lina Saptaria Miftahul Munir Muhammad Agus Pambudi Naning Kurotti Ayun Riska Fauziah Sania Hani F Sekarsari Nusantari Syelfanda Putrifasari Umi Nadhiroh Umi Qhoirunnisa Vrisca Falelia M Yuriska Gangsar Wati