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All Journal EBISMEN Jurnal Ekonomi Bisnis dan Manajemen Optimal: Jurnal Ekonomi dan Manajemen Journal of Creative Student Research Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Triwikrama: Jurnal Ilmu Sosial Pusat Publikasi Ilmu Manajemen Maslahah: Jurnal Manajemen dan Ekonomi Syariah Neraca Manajemen, Akuntansi, dan Ekonomi
Agung Pambudi Mahaputra
Universitas Islam Kadiri
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation

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Journal : Pusat Publikasi Ilmu Manajemen

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Pengaruh Variasi Produk, Harga Dan Lokasi Terhadap Keputusan Pembelian Di TNA Collection Nganjuk Ifa Sholihatin; Miftahul Munir; Agung Pambudi Mahaputra
PPIMAN : Pusat Publikasi Ilmu Manajemen Vol. 1 No. 4 (2023): Oktober : PPIMAN : Pusat Publikasi Ilmu Manajemen
Publisher : Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v1i4.140

Abstract

The purpose of this study is to determine the influence of product variations, prices and locations on purchasing decisions at TNA Collection Nganjuk. The existence of various product variations, prices that are in accordance with the ability of consumer purchasing power and the location right on the side of the highway indicate that it can improve purchasing decisions. This type of research is quantitative with a sample number of 95 people. Data collection using questionnaires with analysis techniques of validity test, reliability test, classical assumption test, multiple linear regression, t test, F test and coefficient of determination. The results showed that the product variation t test had a significant effect on purchasing decisions. Then price has a significant effect on purchasing decisions. And location has a significant influence on purchasing decisions. In the F test results, product variations, price, and location simultaneously affect purchasing decisions at TNA Collection Nganjuk.
Co-Authors ANITA SUMELVIA DEWI Baju Pramuntoko Erma Wati Ifa Sholihatin Indah Yuni Astuti Indah Yuni Astuti, Indah Khofifah Cindy Avrensa Lilis Lilis Lina Saptaria Miftahul Munir Muhammad Agus Pambudi Naning Kurotti Ayun Riska Fauziah Sania Hani F Sekarsari Nusantari Syelfanda Putrifasari Umi Nadhiroh Umi Qhoirunnisa Vrisca Falelia M Yuriska Gangsar Wati