Article Per Year (5 Year)
p-Index From 2019 - 2024
1.978
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen JURNAL ILMIAH KOHESI Jurnal Cafetaria Bulletin of Computer Science Research Journal of Trends Economics and Accounting Research Manajemen : Jurnal Ekonomi Jurnal Ilman: Jurnal Ilmu Manajemen Journal of Accounting and Finance Management (JAFM)
Lusiah Lusiah
Unversitas IBBI Medan
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Impact of Destination Brand Experience to Increase Destination Brand Loyalty Miska Irani Tarigan; Esli Silalahi; Anitha Paulina Tinambunan; Errie Margery; Lusiah Lusiah
Jurnal Aplikasi Manajemen Vol 22, No 1 (2024)
Publisher : Faculty of Economics and Business, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.01.17

Abstract

Research related to brand loyalty is important, especially in the period following the Covid-19 pandemic. At that time, many tourism destinations and businesses were destroyed and tended to go bankrupt, so a strategy was needed to revive brand loyalty in tourist destinations in Indonesia which were famous as world tourist destinations. This research aims to provide a tourism marketing perspective with a destination brand experience. The brand experience felt by tourists is a series of efforts, activities or products received by tourists starting when tourists have a desire to travel. This research uses quantitative methods, data collection by questionnaire with a sample of tourists, the range of this research was conducted from January to May 2023 and by using a questionnaire on google form. The number of samples included in this study was 200 respondents, the sample determination was carried out by purposive sampling. Respondent data was analyzed by Structure Equation Model with Smart PLS 4.0. The results of this research found that destination brand experience has a positive effect on destination brand authenticity, destination brand satisfaction, and destination brand loyalty. Meanwhile, destination brand authenticity and destination brand satisfaction have a positive effect on destination brand loyalty. The results of the indirect influence show that destination brand authenticity and destination brand satisfaction mediate the influence of destination brand experience on destination brand loyalty.
Co-Authors Adhitya Akbar Anitha P. Tinambunan Boy Fadly Boy Fadly Djatmiko Novianto Errie Margery Esli Silalahi Fajrillah, Fajrillah Jaman Amadi Jaman Amadi Lenny Menara Sari Saragih Lili Suryati Miska Irani Tarigan Nadia Mahdaly Puput Ulina Hutasoit Ripka Seriidahnaita Ginting SARTIKA . Selly Evianta