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Karyana Hutomo, Karyana
Bina Nusantara University
Computer Science & IT Economics, Econometrics & Finance Engineering Mathematics

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PENGARUH STRATEGI PEMASARAN TERHADAP PENINGKATAN PENJUALAN PADA PERUSAHAAN” DENGAN MENETAPKAN ALUMNI DAN MAHASISWA UNIVERSITAS BINA NUSANTARA SEBAGAI OBJEK PENELITIAN Hartono, Hendry; Hutomo, Karyana; Mayangsari, Marshelia
Binus Business Review Vol 3, No 2 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i2.1271

Abstract

With more advanced technology in the era of globalization, every company strives to always improve the quality of its production and marketing management with the goal of maximizing the benefits of appropriate targets desired by each company. Marketing is one very important function within the company, which with the right marketing can determine the sales volume and position of the company (product) in the market. By analyzing the survey results with the review and assessment activities based on the theories that exist in the literature that has been collected, the respondents considered important to the companys use of marketing strategies that companies can develop and run well in line with current technology. 
Analisis Pengaruh Entrepreneurial Leadership dan Motivasi Kerja Terhadap Kinerja Karyawan PT Tiga Putra Adhi Mandiri Fransiska, Nike; Hutomo, Karyana
Binus Business Review Vol 5, No 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1203

Abstract

The purpose of this study is to discover and understand how much the influence of entrepreneurial leadership and working motivation on employee performance at PT Tiga Putra Adhi Mandiri. This study used quantitative approach which used survey method with questionnaire as a tool to get the data, where the populations were 46 respondents. The analysis method that is used in this study is simple regression and multiple regressions. These analyses is used to find out how much the influence of entrepreneurial leadership and working motivation variables as independent variable on employee performance at PT Tiga Putra Adhi Mandiri as a dependent variable. The result of this study is entrepreneurial leadership had 40,3% significant influence on employee performance at PT Tiga Putra Adhi Mandiri and motivation also had 40,8% significant influence on employee performance at PT Tiga Putra Adhi Mandiri. While both entrepreneurial leadership and working motivation had 47,3%. Significant influence on employee performance at PT Tiga Putra Adhi Mandiri. Seeing each variable had significant influence then researcher recommend to increase the entrepreneurial leadership and working motivation so that the employee performance also increases and the company goal can be achieved.
Electronic Word of Mouth (e-WOM) Foursquare: The New Social Media Rita, Rita; Hutomo, Karyana; Natalia, Natalia
Binus Business Review Vol 4, No 2 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i2.1385

Abstract

The development of communication technology and Internet-based information encourage the emergence of new changes in the marketing world. Customer-oriented makes it an effective medium for the activities of Word-of-Mouth (WOM). In this information era, Word-of-Mouth becomes credible resource in the community. To harness the power of electronic Word-of-Mouth (e-WOM), the company must first identify and understand effectively users of the web to spread their opinions. By using 60 respondents as a source of information and data collection, results of the study found various types of Foursquare users and various motivations that drive them. The first finding of this study revealed six types of Foursquare users, namely: The Gamers, The Existence, The Need Help, The Mayor, The Showoff, and the Angels. The second finding was the type of motivation that Foursquare users are distinguished by category Feature Involvement, Self Satisfaction, Seeking Advice, Economic Incentives, Self Enhancement, and Concern for Other Users. From this study, Self Satisfaction, Self Enhancement, and Concern for Other Users are the motivation type of Foursquare users that give positive contribution to the activities of e-WOM because the three types directly do some sort recommendations or promotions of the places they check-in. Furthermore, Feature Involvement, Seeking Advice, and Economic Incentives are the types that less provide positive contribution to the activities of e-WOM. Advice Seeking and Economic Incentives are the types that the most feel benefits of e-WOM activities through Foursquare. Feature Involvement is the type that does not contribute the most to the activities of e-WOM and do not feel the most benefits of e-WOM activities through Foursquare. This research is expected to help companies that use Foursquare to establish the right business strategy in encouraging e-WOM among Foursquare users.
Pengajaran Entrepreneurship dengan Metode NLP dan Pendekatan Eksplorasi di Universitas Bina Nusantara Hutomo, Karyana
Binus Business Review Vol 1, No 2 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i2.1105

Abstract

Center for Entrepreneurship (CFE) has made the Entrepreneurship course (2 credits) to be compulsory subjects for all majors at Bina Nusantara University since 2004. In this course students are taught practical concepts in business. Teaching methods applied is by using a coaching model. With the above methodology, there are some results from those activities which affect the output of the work in diverse, where some activity is evident from the observation that results in some groups, forms of activity is still regarded by students as more than just a class assignment and therefore a burden. But in some groups, forms of activities are carried out with enthusiasm. In some groups also type of activities are not well responded either by the team in their group. 
Designing Note Sharing Application on Android Platform Jenie, Renan Prasta; Hutomo, Karyana; Wijaya, Freddy
ComTech: Computer, Mathematics and Engineering Applications Vol 2, No 2 (2011): ComTech
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/comtech.v2i2.2937

Abstract

Writing notes on paper is fun because we can simply write whatever we want on it. Writing notes in the digital media is also advantageous for it can be shared directly. If we can combine the two functions, it will be more profitable. Therefore, the author wants to combine the benefits of writing as you wish like as on paper with contemporary digital writing. Somehow, writing using PC cannot be done at any time due to the needs of both electrical connection and space availabilty. Therefore, Smartphone or tablet is the right choice because it is not tied to two needs. The Smartphone to be selected is the one built with android platform for ease of note transfer compared to other platforms. 
Co-Authors Hendry Hartono Jenie, Renan Prasta Marshelia Mayangsari, Marshelia Natalia Natalia Nike Fransiska, Nike Rita Rita, Rita Wijaya, Freddy