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All Journal Jurnal Ekonomi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Eddy Sukandar
Universitas Jayabaya
Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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EFFECT OF EVENT MARKETING, HOUSING CONCEPT AND LOCATION ON HOME PURCHASE DECISIONS Tienni Mariana Simanjorang; Eddy Sukandar; Yudiyanto Joko Purnomo
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the impact of event marketing, housing concept and location on home buying decisions at Grand Pinus Regency Bali. The examination procedures used in this study are validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, determination analysis and f-test. The results of the review show that the promotion mix influences the decision to buy a house in Grand Pinus Regency Bali. From the test results with the T test, it shows that event marketing has a significant effect on home buying decisions. The housing concept influences the decision to buy a house in Grand Pinus Regency Bali. From the test results with the T test shows that the concept of housing affects the decision to buy a house. Location has a direct effect on the decision to buy a house in Grand Pinus Regency Bali. From the results of testing with the T test, it shows that location influences the decision to buy a house. Judging from the f-test, it is obtained that F-count > F-table is 212,297 > 3.12, this shows that event marketing, the concept of housing and location basically influence the decision to buy a house with a sig level. Big 0.000 < 0.050.
The Effect of Return Expectation, Motivation, Perceived Value of Risk and Technological Progress on Investment Decision in Sharia Peer to Peer Lending Abdul Manap; Yusmita Hawari; Andriani Lubis; Eddy Sukandar; Arko Pujadi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 2 (2023): April 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i2.955

Abstract

The purpose of this research is to test and analyze the effect of perceived risk on investment decisions in Islamic peer to peer lending, test and analyze the effect of expected returns on investment decisions in Islamic peer to peer lending, test and analyze behavioral motivation on investment decisions in peer to peer sharia lending, examines and analyzes the effect of technological advances on investment decisions in sharia peer to peer lending and analyzes the simultaneous influence of perceived risk, expected return, behavioral motivation and technological advances on investment decisions in sharia peer to peer lending. This study was concluded that the higher the risk received, the greater the investment decision. This is because the sample of respondents in this study already has sufficient knowledge about investment, where to obtain high returns must be accompanied by high risks as well. In addition, the behavioral motivation variable also influences the investment decision variable significantly. The reason for this could be that the respondents in this study felt more confident if they knew that their company's reputation was good and would have more confidence in the information and recommendations provided by other parties as a basis for making investment decisions.
Pengaruh Budaya Kerja Terhadap Kinerja Karyawan PT. Soho Global Health Tbk Jakarta Timur Lulu Kholilah; Eddy Sukandar
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 3 No. 11 (2024): COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v3i11.1262

Abstract

Sumber daya manusia merupakan faktor penting bagi perusahaan, karena tanpa sumber daya manusia tujuan dan sasaran perusahaan tidak akan tercapai sesuai yang direncanakan. Penelitian ini bertujuan untuk mengetahui apakah budaya kerja berpengaruh terhadap kinerja karyawan PT. Soho Global Health Tbk, Jakarta Timur. Metode yang digunakan dalam penelitian ini yaitu penelitian deskriptif. Adapun jenis penelitian ini yaitu kuantitatif dan teknik pengambilan sampel yang digunakan dalam penelitian ini adalah teknik sampling jenuh, sehingga diperoleh jumlah sampel 50 responden. Hasil penelitian ini menunjukkan bahwa pengaruh yang signifikan antara budaya kerja terhadap kinerja karyawan PT. Soho Global Health Tbk Jakarta Timur. Hal tersebut dapat diketahui pada hasil uji hipotesis yang diperoleh hasil variabel X berpengaruh secara positif dan signifikan terhadap Y karena rhitung > rtabel dengan nilai thitung sebesar 5.449 satuan, sementara itu nilai ttabel sebesar 2,009 atau (5,449 > 2,009) berarti HO ditolak dan H1 diterima dengan nilai signifikan sebesar (0,000 < 0,05), 0,701 atau berada pada kuadran 0,60 – 0,799, maka berarti hubungan budaya kerja terhadap kinerja karyawan PT. Soho Global Health Tbk Jakarta Timur kuat dan positif.Kesimpulan dari penelitian ini menunjukkan bahwa terdapat pengaruh signifikan antara budaya kerja dan kinerja karyawan di PT. Soho Global Health Tbk.
Co-Authors Abdul Manap Andriani Lubis Arko Pujadi Lulu Kholilah Tienni Mariana Simanjorang Yudiyanto Joko Purnomo Yusmita Hawari