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All Journal Cetta: Jurnal Ilmu Pendidikan Journal on Education Mudir : Jurnal Manajemen Pendidikan Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Jurnal Pengabdian West Science
Imam Prawiranegara Gani
Universitas Negeri Gorontalo
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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SELECTION OF MARKETING STRATEGIES THROUGH ONLINE MARKETING PLATFORMS FOR MSMES Gordius Ago; Bayu Bayu; Trie Hierdawati; Imam Prawiranegara Gani; Ni Luh Ketut Ayu Sudha Sucandrawati
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

Online marketing is one of the most common ways MSMEs to improve sales of their products or services in the current digital era. Choosing the appropriate marketing approach through online platforms can aid MSMEs in expanding their customer reach, enhancing their contact with consumers, and enhancing their client loyalty. However, MSMEs must also select the most effective marketing plan to promote sales of their products or services. SMEs frequently struggle to increase sales and expand their businesses, but this challenge may be addressed with the correct marketing approach. This research was undertaken with the objective of examining the selection of marketing strategies for micro, small, and medium-sized enterprises (MSMEs) that utilize online platforms in the marketing process to facilitate sales transactions. The research method employs a qualitative approach based on a literature review. The research results are presented in the form of a study about online platforms that are appropriate for MSMEs, as well as decisions that MSMEs can make when evaluating various marketing strategies, knowing the best way to attract consumer attention, and identifying the most effective online platform for MSMEs.
Pengaruh Literasi Kewirausahaan terhadap Intensi Berwirausaha Mahasiswa Pendidikan Ekonomi Imam Prawiranegara Gani; Esta Larosa; Ardiansyah; Yulianti Toralawe
Cetta: Jurnal Ilmu Pendidikan Vol 6 No 1 (2023)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/cetta.v6i1.2194

Abstract

This study aims to determine the effect of entrepreneurial literacy on student entrepreneurial intentions. This research is a quantitative research. This research was conducted at the Faculty of Economics, State University of Gorontalo. The sample of this research was 200 students, the sample was taken using simple random sampling technique. Data collection techniques using a questionnaire. The data analysis technique used is simple regression analysis. The results of this study are that there is a positive and significant influence of entrepreneurial literacy on entrepreneurial intentions, this is shown by the t count of 12.266 and the Sig. 0.000 < α 0.05, it can be stated that Entrepreneurial Literacy has a significant effect on Entrepreneurial Intentions. The value of the effect shows positive, indicating that when entrepreneurial literacy increases, the entrepreneurial intention also increases. Thus it can be concluded that entrepreneurial literacy has a contribution to building entrepreneurial intentions of students of economic education at Gorontalo State University.
Menjembatani Kesenjangan Digital: Memberikan Akses ke Teknologi, Pelatihan, Dukungan, dan Peluang untuk Inklusi Digital Paulus Haniko; Baso Intang Sappaile; Imam Prawiranegara Gani; Joni Wilson Sitopu; Agus Junaidi; Sofyan; Didik Cahyono
Jurnal Pengabdian West Science Vol 2 No 05 (2023): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v2i5.371

Abstract

Di dunia yang semakin terdigitalisasi, akses terhadap teknologi dan keterampilan literasi digital menjadi sangat penting untuk partisipasi sosial dan ekonomi. Namun, banyak komunitas dan individu masih menghadapi hambatan yang signifikan dalam mengakses teknologi, yang mengakibatkan kesenjangan digital yang melanggengkan ketidaksetaraan. Proyek pengabdian masyarakat "Bridging the Digital Divide" ini bertujuan untuk mengatasi masalah ini dengan menyediakan akses ke teknologi, pelatihan, dukungan, dan peluang untuk inklusi digital. Melalui kemitraan dengan organisasi lokal, sukarelawan, dan keterlibatan masyarakat, inisiatif ini berupaya memberdayakan individu dan masyarakat dengan menjembatani kesenjangan antara mereka yang memiliki akses ke sumber daya digital dan mereka yang tidak. Makalah ini menyajikan latar belakang yang komprehensif mengenai kesenjangan digital, pentingnya inklusi digital, dan strategi yang digunakan dalam proyek layanan masyarakat.
The Effectiveness Analysis Of Teacher’s Managing Class Capability On Students Learning Achievement Slamet Riyadi; Novi Novaria; Imam Prawiranegara Gani; Rinovian Rais; Wyeldan Bisri Habibi
Mudir : Jurnal Manajemen Pendidikan Vol. 5 No. 1 (2023): January : Mudir: Jurnal Manajemen Pendidikan
Publisher : Mudir : Jurnal Manajemen Pendidikan

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Abstract

The objective of this study is to ascertain how the teacher's capacity to control the class affects the efficiency of student education. The research employs a quantitative approach employing descriptive techniques. It employs probability sampling, with a research sample of 70 students. The primary data collection technique employed is a survey, which is dispersed among students. To support the findings of the questionnaire data, interview methods and document studies were conducted. This research employs descriptive analysis and the classical assumption test as data analysis techniques. The findings of the study reveal that the teacher's ability to manage the class has a notable impact on the effectiveness of student learning. This is evident from the processing of data computed by SPSS via t-test statistical testing. The t-count value is greater than t-table, with a significance of 0.000. According to the test criteria t-count > t-table and if the significance is < α (0.05), H0 is rejected. The calculation of the coefficient of determination reveals that the teacher's capacity to manage the class has a positive and significant effect on the effectiveness of student learning.
Membangun Jiwa Wirausaha Siswa Melalui Kegiatan Jual Beli (Analisis Kegiatan Market Day) KMT Lasmiatun; Suci Novita Wijayanti; Yenti Afriani; Dodi Setiawan Riatmaja; Fadli Agus Triansyah; Imam Prawiranegara Gani
Journal on Education Vol 6 No 1 (2023): Journal On Education: Volume 6 Nomor 1 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i1.3748

Abstract

This study aims to analyze the effect of buying and selling activities, especially market-day activities, in building students' entrepreneurial spirit. Entrepreneurship plays an important role in preparing students to face the challenges of an increasingly complex and dynamic world of work. However, the development of entrepreneurial spirit is often not a major concern in formal education. Market Day activities in schools can be an effective means of building students' entrepreneurial spirit. This study uses a qualitative research method with a descriptive approach. Through interviews and data analysis, it was found that implementing market days in schools can develop students' entrepreneurship skills. Students are actively, creatively, and innovatively involved in carrying out tasks related to the Market Day. They learn to create new ideas, interact with customers, manage finances, and deal with various situations and conditions. The results showed that Market Day activities were effective in instilling entrepreneurial spirit and mental character in the students. Several important entrepreneurial characteristics such as creativity, self-confidence, adaptability, financial responsibility, effective communication, cooperation, and decision-making skills can be developed through buying and selling activities on the Market Day. By understanding the positive influence of buying and selling activities in building students' entrepreneurial spirit, this research provides a better understanding of the importance of including such activities in the education curriculum. The results of this research are expected to be the basis for developing educational strategies and policies that are more effective in preparing students to become successful entrepreneurs in the future.
Meningkatan Kemandirian Ekonomi UMKM Melalui Digital Marketing di Desa Tutulo Kabupaten Boalemo Imam Prawiranegara Gani; Radia Hafid; Fatmawaty Damiti
Abdimas Galuh Vol 5, No 2 (2023): September 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v5i2.11722

Abstract

Desa Tutulo merupakan salah satu desa yang terletak di Kecamatan Botumoito Kabupaten Boalemo. Beberapa masyarakat Desa Tutulo memiliki UMKM sebagai mata pencaharian dalam meningkatkan perekonomiannya. Pelaku UMKM di Desa Tutulo masih mengandalkan strategi pemasaran secara tradisional yang disebabkan karena minimnya pengetahuan tentang strategi pemanfaatan digital marketing. Salah satu strategi pemanfaatan digital marketing yaitu google bisnisku. Tujuan pelaksanaan pengabdian kepada masyarakat yaitu untuk memberikan edukasi terkait pentingnya digital marketing melalui google bisnisku sebagai strategi dalam mempromosikan produk usaha. Metode pelaksanaan yang digunakan yaitu metode pelatihan dan pendampingan pada pelaku UMKM di Desa Tutulo. Mitra dalam pengabdian ini adalah pelaku UMKM di Desa Tutulo. Hasil dari pelatihan dan pendampingan yaitu profil usaha pelaku UMKM di Desa Tutulo yang dapat ditelusuri di google bisnisku. Dengan mengandalkan strategi pemasaran yang baik serta dengan sarana digital marketing yang mulai dibangun diharapkan dapat meningkatkan kemandirian ekonomi UMKM yang dikenal secara lokal dan nasional.
Co-Authors Agus Junaidi Ardiansyah Baso Intang Sappaile Bayu Bayu Didik Cahyono Dodi Setiawan Riatmaja Fadli agus triansyah Fatmawaty Damiti Gordius Ago Joni Wilson Sitopu KMT Lasmiatun Larosa, Esta Ni Luh Ketut Ayu Sudha Sucandrawati Novi Novaria Paulus Haniko Radia Hafid Rinovian Rais Slamet Riyadi Sofyan Suci Novita Wijayanti Trie Hierdawati Wyeldan Bisri Habibi Yenti Afriani Yulianti Toralawe