Article Per Year (5 Year)
p-Index From 2019 - 2024
1.619
P-Index
This Author published in this journals
All Journal AKMENIKA Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) International Journal of Management Science and Information Technology (IJMSIT) Seandanan: Jurnal Pengabdian pada Masyarakat Journal of Management and Digital Business Empowerment Journal UPY Business and Management Journal Jurnal Ilmu Kesehatan dan Gizi
Ilham Karin Rizkiawan
Universitas 'Aisyiyah Surakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 10 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : AKMENIKA

 1 
Pengaruh Penggunaan Foodstagram Endorsement Terhadap Buying Interest Pada Followers Instagram Kuliner Solo Ilham Karin Rizkiawan; Aulia Uswatun; Latifah Putranti; Doni Hermansyah
Akmenika: Jurnal Akuntansi dan Manajemen Vol. 20 No. 2 (2023): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v20i2.5334

Abstract

Instagram is widely used by social media users. The level of trust of Instagram followers especially in the culinary sector is very dependent on recommendations from the accounts they followed, so many business people endorse Instagram accounts that have many followers to promote their culinary businesses. This study aims to determine the effect of the dimensions of visibility, credibility, attractiveness,and strength on the buying interest of followers of culinary Instagram accounts in the city of Solo.This research includes quantitative research with a survey approach. The sample in this study was 150 culinary followers in the city of Solo and the sampling technique used was the purposeful Sampling method. The technique for analyzing data in research used reliability testing, validity testing, and multiple linear regression. The results of the study showed that the visibility variable had no significant positive effect on buying interest, while the variables of credibility,attractiveness,strength have a significant positive effect on buying interest.The suggestion in this research is that the culinary foodstagram account admin needs to pay attention to credibility when providing honest and appropriate reviews so that potential consumers do not feel disappointed if what is displayed in the content does not match what is reviewed
Co-Authors Aulia Uswatun Aulia Uswatun Khasanah Dela Puspita Dela Puspitasari Doni Hermansyah Fahman Hadi Fahman Fahman Hadi Utomo Frendy Wibowo Husnaa Dian Puspita Muhlizardy Muhlizardy Multi Sari Dewi Nannyk Widyaningrum Pradita Nindya Aryandha Putranti, Latifah Rony Adi Kurniawan Uli Yuniarti Yunuarti Yunuarti Zuhani Dwi Prasetyo