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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERPINDAHAN MEREK PADA PRODUK SMARTPHONE Khasanah, Aulia Uswatun; Kuswati, Rini
Benefit Volume 17 No 2 Desember 2013
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aimed to determine the effect of product quality, advertising, and variety seeking on brand switching. The samples in this study were students of Muhammadiyah University of Surakarta, amounting to 100 respondents . Sampling technique in this study was the purposive sampling and convenience sampling. Data analysis method used is normality test and test multiple linear regression analysis with t test, F test, and the coefficient of determination (R). In this study meets the data for normal distribution. Hypothesis test showed that the quality of products and variety seeking has significant influence with t respectively 6.869 and 3.846, while no ads variables have a significant effect evidenced by the t value of -0.970. In the F test showed that together thevariable quality of the product, advertising, and variety seeking significant effect on brand switching. The coefficient of determination (R2) of 59.9 %This study aimed to determine the effect of product quality, advertising, and varietyseeking on brand switching. The samples in this study were students of Muhammadiyah Universityof Surakarta, amounting to 100 respondents . Sampling technique in this study was the purposivesampling and convenience sampling. Data analysis method used is normality test and test multiplelinear regression analysis with t test, F test, and the coefficient of determinationÂ (R). In this studymeets the data for normal distribution. Hypothesis test showed that the quality of products andvariety seeking has significant influence with t respectively 6.869 and 3.846, while no ads variableshave a significant effect evidenced by the t value of -0.970. In the F test showed that together thevariable quality of the product, advertising, and variety seeking significant effect on brandswitching. The coefficient of determinationÂ (R2)Â of 59.9 %

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERPINDAHAN MEREK PADA PRODUK SMARTPHONE Khasanah, Aulia Uswatun; Kuswati, Rini
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 17 No 2 Desember 2013
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v17i2.1384

This study aimed to determine the effect of product quality, advertising, and variety seeking on brand switching. The samples in this study were students of Muhammadiyah University of Surakarta, amounting to 100 respondents . Sampling technique in this study was the purposive sampling and convenience sampling. Data analysis method used is normality test and test multiple linear regression analysis with t test, F test, and the coefficient of determination (R). In this study meets the data for normal distribution. Hypothesis test showed that the quality of products and variety seeking has significant influence with t respectively 6.869 and 3.846, while no ads variables have a significant effect evidenced by the t value of -0.970. In the F test showed that together thevariable quality of the product, advertising, and variety seeking significant effect on brand switching. The coefficient of determination (R2) of 59.9 %This study aimed to determine the effect of product quality, advertising, and varietyseeking on brand switching. The samples in this study were students of Muhammadiyah Universityof Surakarta, amounting to 100 respondents . Sampling technique in this study was the purposivesampling and convenience sampling. Data analysis method used is normality test and test multiplelinear regression analysis with t test, F test, and the coefficient of determinationÂ (R). In this studymeets the data for normal distribution. Hypothesis test showed that the quality of products andvariety seeking has significant influence with t respectively 6.869 and 3.846, while no ads variableshave a significant effect evidenced by the t value of -0.970. In the F test showed that together thevariable quality of the product, advertising, and variety seeking significant effect on brandswitching. The coefficient of determinationÂ (R2)Â of 59.9 %

Inovasi Produk untuk Peningkatan Ekonomi di Era Pandemi bagi Kelompok Usaha Bersama Kader Kesehatan Maryatun; Aulia Uswatun Khasanah
BEMAS: Jurnal Bermasyarakat Vol 2 No 2 (2022): BEMAS: Jurnal Bermasyarakat
Publisher : LPPMPK-Sekolah Tinggi Teknologi Muhammadiyah Cileungsi

Usaha rumahan sebagai usaha yang berbasis rumah tangga dapat membantu meningkatkan kesejahteraan keluarga. Produk yang dihasilkan dari usaha rumahan seringkali dikelola dengan sederhana dikarenakan pengetahuan yang terbatas serta minimnya keinginan untuk berinovasi. Tujuan dari kegiatan pengabdian masyarakat ini adalah memberikan pengetahuan dan pendampingan inovasi produk melalui packaging serta branding sebagai salah satu cara untuk menaikkan penjualan produk sehingga mampu meningkatkan ekonomi kader kesehatan. Metode yang digunakan adalah pemberian informasi tentang packaging dan branding, pelatihan pembuatan packaging makanan secara langsung, branding produk dengan memberikan ide desain serta membantu menonjolkan keunikan produk. Hasil yang diperoleh dari kegiatan ini adalah kesadaran mengenai pentingnya kemasan produk, setiap produk rumahan telah memiliki brand serta packaging yang lebih menarik

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERPINDAHAN MEREK PADA PRODUK SMARTPHONE Aulia Uswatun Khasanah; Rini Kuswati
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 17 No 2 Desember 2013
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v17i2.1384

This study aimed to determine the effect of product quality, advertising, and variety seeking on brand switching. The samples in this study were students of Muhammadiyah University of Surakarta, amounting to 100 respondents . Sampling technique in this study was the purposive sampling and convenience sampling. Data analysis method used is normality test and test multiple linear regression analysis with t test, F test, and the coefficient of determination (R). In this study meets the data for normal distribution. Hypothesis test showed that the quality of products and variety seeking has significant influence with t respectively 6.869 and 3.846, while no ads variables have a significant effect evidenced by the t value of -0.970. In the F test showed that together thevariable quality of the product, advertising, and variety seeking significant effect on brand switching. The coefficient of determination (R2) of 59.9 %This study aimed to determine the effect of product quality, advertising, and varietyseeking on brand switching. The samples in this study were students of Muhammadiyah Universityof Surakarta, amounting to 100 respondents . Sampling technique in this study was the purposivesampling and convenience sampling. Data analysis method used is normality test and test multiplelinear regression analysis with t test, F test, and the coefficient of determination (R). In this studymeets the data for normal distribution. Hypothesis test showed that the quality of products andvariety seeking has significant influence with t respectively 6.869 and 3.846, while no ads variableshave a significant effect evidenced by the t value of -0.970. In the F test showed that together thevariable quality of the product, advertising, and variety seeking significant effect on brandswitching. The coefficient of determination (R2) of 59.9 %

Analisis Dampak Kehadiran Pasar Modern terhadap Kinerja Pemasaran Pasar Tradisional Berbasis Perspektif Pedagang dan Konsumen di Kabupaten Wonogiri Frendy Wibowo; Aulia Uswatun Khasanah; Febrianur Ibnu Fitroh Sukono Putra
Benefit: Jurnal Manajemen dan Bisnis Volume 7 No 1 Juni 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v7i1.16057

This study aims to analyze the impact of the existence of modern markets on the marketing performance of traditional markets from the perspective of traders and consumers in Wonogiri Regency. This type of research is descriptive qualitative with data collection techniques using interviews. The sampling technique uses non-probability sampling (purposive sampling) with data analysis, organizing data into categories, describing it into units, synthesizing, compiling into patterns, choosing what is important and what will be studied, and drawing conclusions. The results of this study indicate that the presence of modern markets in Wonogiri Regency has positive and negative impacts where traditional market traders do experience a decrease in profits and market share due to segmentation, but traders also feel that with the changing times and regional development it is necessary to adapt and renewal of business systems so as to minimize competition and increase partnerships and competitiveness in the industry. The Government of Wonogiri Regency should be aware of this condition and take a policy in structuring the operating system of the traditional market and modern market, so that it can run more dynamically and side by side without having to have a price war that has a negative impact on the market ecosystem or price stability.

The Role of Digital Innovation in SMEs: A Financial Performance Perspective Liana Mangifera; Farid Wajdi; Farah Amalia; Aulia Uswatun Khasah
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 17 No 2 (2022): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v17i2.20184

This research identifies the driving factors of SMEs' digital innovation and their effects on improving SMEs' financial performance during the COVID-19 pandemic, intending to discover the mediating role of digital innovation in improving SMEs' financial performance through innovation orientation, IT readiness, and digital capability. The type of research is quantitative with a sample of 188 SMEs actors in Surakarta and its surroundings who have adopted e-commerce and fintech, with SEM-PLS modeling analysis. The results show that digital innovation has an important role as a mediator for the variables of digital orientation, IT readiness, and digital capability that affect the improvement of SMEs' financial performance during the COVID 19 pandemic. SMEs that carry out digital innovation through e-commerce and fintech have increased financial performance compared to previously, this was seen from the percentage increase in sales and profits compared to the previous one. This research gives contribution to the new knowledge about the digital innovation of SMEs, the new conceptual framework that connects digital innovation with business performance from the perspective of financial performance. The significant positive effect of digital innovation on improving financial performance shows that it is important for small enterprise to improve their digitization skills and knowledge in business development to fulfill customer needs and improve performance for future business sustainability

PELATIHAN DAN PENDAMPINGAN PENYUSUNAN LAPORAN KEUANGAN PADA ANGGOTA CARIMITRABISNIS.COM DI DAERAH JEBRES SURAKARTA Rony Adi Kurniawan; Ilham Karin Rizkiawan; Aulia Uswatun Khasanah
Empowerment Journal Vol. 1 No. 1 (2021): September
Publisher : Universitas 'Aisyiyah Surakarta

Carimitrabisnis.com merupakan sebuah platform yang berisi kumpulan UMKM, rata-rata pemilik usaha masih tergolong muda dan masih minim pengalaman usaha sehingga masih memerlukan bimbingan, salah satunya dibidang keuangan. Berdasarkan latar belakang tersebut maka tim pengabdian masyarakat dari Program Studi Manajemen Retail Universitas 'Aisyiyah Surakarta memberikan sosialisasi informasi, pelatihan dan pendampingan laporan keuangan. Pengabdian Masyarakat ini menggunakan pendekatan pelatihan dan pendampingan partisipatif. Materi laporan keuangan ini didasarkan pada diskusi yang sebelumnya dilakukan oleh tim kepada anggota carimitrabisnis.com.

Consumer Behavior in Omnichannel Retail Aulia Uswatun Khasanah; Ilham Karin Rizkiawan; Fahman Hadi Utomo; Uli Yuniarti; Multi Sari Dewi
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1541

Retail industry has undergone significant changes in the digital era, with companies offering multiple channels for shoppers to purchase goods. As a result, consumers now have more options to make shopping decisions. This study aims to examine how consumers behave when buying goods from a retail store that has multiple channels. The research method used was qualitative, and the sample size consisted of 11 fashion product consumers. The results showed that most of the respondents preferred to use online platforms to purchase fashion products. They used these platforms to check for discounts, promotions, and product information. However, they still made purchases offline when attractive offers were available, or to ensure that the product matched their expectations.

The THE EMPOWERING OF MOTHERS POST HOMELESS FROM THE WORKPLACE BY INDEPENDENT ENTREPRENEURSHIP IN KRECEK VILLAGE, DELANGGU DISTRICT, KLATEN DISTRICT, CENTRAL JAVA Wahyuni; Erika Dewi Noorratri; Aulia Uswatun Khasanah; Teguh Wiyono
Abdimas Kosala : Jurnal Pengabdian kepada Masyarakat Vol 3 No 1 (2024): ABDIMAS KOSALA: Jurnal Pengabdian Kepada Masyarakat
Publisher : SEKOLAH TINGGI ILMI KESEHATAN PANTI KOSALA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37831/akj.v3i1.299

Pandemi COVID-19 selama 2 tahun mempunyai dampak ekonomi dan sosial dari dirumahkannya para pekerja industri menjadi serba tidak menentu, pekerjaan yang dilakukan ada yang kembali menjadi petani, buruh harian lepas, dengan adanya dirumahkan karyawan menjadi kehilangan mata pencaharian yang juga berdampak pada pendapatan yang diterima. dari segi pendapatan keuangan tidak stabil pasca di rumahkan, meskipun sebagian ada uang pesangon tetapi dalam memenuhi kebutuhan komsumsi. pada awalnya sudah terbiasa dengan pemasukan yang pasti setiap bulannya menjadi tidak tetap dan serba tidak menentu, tetapi hal tersebut tidak membuat patah semangat bagi ibu-ibu yang tergabung dalam UMKM “SSG 117” karena sesudah tidak bekerja mereka mulai memikirkan bagaimana untuk tetap bertahan walaupun sistuasinya tidak menentu justru menjadi pemicu untuk berwirausaha mandiri dengan usaha aneka makanan Sosis, bakwan, risol, lumpya dan tahu sakura. Permasalahan tidak adanya Mesin Teknologi tepat guna yang menunjang produksi setiap harinya, sementara ini produksi dilakukan secara manual dan tradisonal, Tujuan program meningkatkan ketrampilan yang mendukung produktifitas serta dapat meningkatkan pendapatan UMKM “SSG 117” dan keluarganya serta masyarakat disekitarnya, diharapkan dengan program ini dalam skala Nasional akan meningkatkan pendapatan perkapita daerah. Solusi yang ditawarkan dalam kegiatan ini meliputi 1) Penerapan Teknologi Tepat Guna, 2) Pelatihan Pengemasan dan Pengepakan Produk berlabel 3) Pelatihan Manajemen Pemasaran secara online 4) Pelatihan Manajemen Keuangan. Kegiatan ini melibatkan mahasiswa sebagai dukungan program MBKM. Luaran yang diharapkan 1) Peningkatan Produksi sehingga dapat meningkatkan pendapatan 2) Produk memiliki kemasan terbaru dan berlabel 3) Peningkatan pengetahuan pemasaran online 4) Administrasi Keuangan menjadi baik 5) Publikasi pada Jurnal Abdi Masya terindeks sinta 4 5) Paten Sederhana 6) Video kegiatan 7) Publikasi pada media massa SOLOPOS.

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