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Journal : El-Mujtama: Jurnal Pengabdian Masyarakat

Strategi msdm yang Efektif Dalam Mendorong Pertumbuhan UMKM D'sruput   Ramadhina Herliyani; Siti Annisa; Santi Pertiwi Hari Sandi; Dwi Epty Hidayaty
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 4 No 2 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i2.3995

Abstract

This article discusses effective HRM strategies in driving the growth of D'SRUPUT SMEs. D'SRUPUT SMEs face various challenges, including intense market competition, changing consumer trends, limited resources, and difficulties in building a strong brand. In addressing these challenges, effective HRM strategies become key to improving performance and business growth. In order to optimize HRM strategies, industrial visits to D'SRUPUT SMEs are important to learn successful practices that support SME growth. The data collection method used in this article is structured interviews with D'SRUPUT entrepreneurs in Karawang Regency. The findings from the industrial visits to D'SRUPUT SMEs depict a focus on the food and beverage sector, established in 2019. When starting their business, D'SRUPUT faced challenges competing with more established competitors. The conclusion of this article is that effective HRM strategies are highly relevant in driving the growth of D'SRUPUT SMEs, and the recommendations include implementing these strategies, utilizing appropriate technology, continuous evaluation and improvement, and industrial visits to learn best practices in supporting SME growth. Keywords: HRM Strategies, SME Growth, SME Challenges, Employee Performance Management.
Co-Authors Adiilah Eka Pridhi Afriza Apriliana Fajri Alfanny Alfanny Alifia Rachma Suhandoko Amanda Fauziyah Hani Amelia Nurafiah Andri Setiawan Anjani Ayu Pratiwi Apsari Indriani Fatimah Ari Awaludin Aris Munandar Asep Darojatul Romli Aura Aulia Ayu Anisa Azhi Fadlih Saputra Bagas Arya Septian Cantika Dwinur Hariri Cecep Abdul wahid Cindy Safiatun Nazihah Dedi Mulyadi Dela Syafitri Dendy Barqah Deninda Maryama F.S Devina Damayanti Devina Delta Maharani Dewi Patimah Anggari Deyani Faidah Dhelzahra Yashinta Diah Kartika Afryani Diktia Nurfadilah Dinah Siti Rubai’ah Adawiyah Dwi Epty Hidayati Dwi Epty Hidayaty Elsa Nurmalasari Enzelia Umu Rahmawati Erna Diana Yanti Fajar Ahmad Prasetyo Fitri Amalia Fitri Fauziah Hikmah Fauziyah Hilda Nur Afisa Hoeriah Hoeriah Ida Royani Indah Putri Pratiwi Irpan Hilmi Istighna Al Muna Jamal Handitia Putra Janu Andrifar ZanahZubir Lidya Putri Permana Linawati Linawati Lisa Ara Ghea Sagala Lisa Sulistiyowati Lulu Kamelia Malika Hayatun Nisa Mawa Syahputri Melanda Wulandari Melly Maryana Miftahul Ulum Mochamad Ismail Sanjaya Muhammad Wahid Hidayat Mutiara Mutiara Nabila Nur Hayati Fadhilah Nanda Juwita Putri Naomi Sianturi Naura Nur Aeni Nel Yunita Nelia Wulan Safitri Ninik Marera Novi Agustin Nuke Betharini Nur Laili Isnawati Nurhalimah Nurhalimah Nurul Fadillah Pipih Nurlatifah Putri Widyani Raka Fahrizal Irwansyah Ramadhina Herliyani Reisa Alika Fatiha Rizieq Nur Ilham Ropina Sitanggang Rosya Luckyta Aji Kusuma Sekar Ayu Puspitasari Selvy Nur Agustiin Sephia Maharani Siska Nur Agustin Siti Amamilah Siti Annisa Siti Naziatul Zanah Siti Zakiyyah Frialyani Sri Herlina Ardinengsih Susanti Nurmalasari Syafa Ramdila Laksana Syahrul Gunawan Syifa Edenia Syifa Pramudita Faddila Tasya Tania Putri Tia Azzahra Oktaviani Umi Widyaningrum Vevi Gusniar Vina Lingga Virgita Vivi Putri Haryani Widia Maelanicha Yuli Manda Sari Zalfa Salsabila Nurdin Zildjian Aprilia Zulfa Fauzia